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I work in content, brand and social strategy, with a strong focus on growth. I love taking an idea and figuring out how it actually shows up in the world, from content and campaigns through to community and performance.

About

I work in content, brand and social strategy, with a strong focus on growth. I love taking an idea and figuring out how it actually shows up in the world, from content and campaigns through to community and performance. My background spans social media, campaign planning and brand development, and I’m particularly good at building strategies that feel creative but are grounded in data. I enjoy working end to end, from shaping the concept to tracking what worked and refining it for next time. I’m at my best in fast-moving environments where I can think big, move quickly and help brands grow in a way that feels authentic and considered.

  • 3 years' experience
  • Joined February 2026

Skills· 1

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Other

Work experience

Social Media Manager · AdairsJun 2024 – Present · 2 yrs 6 mos

Focus on general social media requirements with a keen interest in campaign management. Create and manage presentations, graphic design for event collateral, email signatures, posters and pamphlets. Coordinate social media across platforms and support brand consistency and website branding within brand guidelines.

Operations & Marketing Manager · Bettina ManagementDec 2023 – Dec 2024 · 1 yr 1 mo

End-to-end management of marketing campaigns, platform-specific marketing strategies across Instagram, TikTok and Pinterest; content creation tailored for Meta, TikTok and Pinterest; stakeholder collaboration; client relationship management; event organization and management; social media management across Meta and TikTok; IT skills with G Suite & MS Office; TikTok account management and performance analysis.

Social Media Manager · Your SocialJul 2023 – Jan 2024 · 7 mos

Oversee a diverse portfolio of 18 clients across hospitality, fashion and FMCG. Increase Instagram reach and engagement; manage TikTok account including ideation, creation, editing, scheduling and monitoring; follow up on marketing leads and maintain B2B relationships; develop and maintain brand-consistent social content across platforms.

Education

Glenunga International High School · Glenunga International High School2030 – 2016

Certifications and awards

Bachelor of Digital Media (partially completed)2030 – 2026

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