Georgina Bailey

Led account management across 5 clients, taking a strategic approach to deliver results. This included automation, new product/service launches and enhancing customer shopping experiences to support revenue growth and loyalty. Supported and developed a team of 2 executives, providing training and guidance to drive their growth. Onboarded clients from start to finish, aligning strategies with KPIs. Managed project-based tasks across industries including pets, financial services, and student housing.

Leading the integration of Salesforce and Marketing Cloud to optimize patient communications and streamline data processes, ensuring seamless patient journeys from enquiry to treatment. Managing and refining end-to-end communications, including automated emails, digital brochures, and appointment pathways, tailored to diverse treatment paths. Successfully developed and launched a Refer a Friend scheme, driving increased patient engagement and loyalty through personalised campaigns. Overseeing and optimising the full marketing calendar to support clinic performance, new openings, and BAU campaigns. Playing a pivotal role in brand awareness initiatives, including production of a TV advertisement and developing targeted B2B campaigns for GPs.

Managed and optimized CRM campaigns for UK and US markets, tailoring strategies to regional needs; expanded app and SMS databases; launched SMS campaigns increasing engagement and conversions; revised workflow to improve retention.