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With 6+ years in CRM management across client-side and D2C, I've driven customer engagement, retention, and loyalty through multi-channel campaigns, including email, loyalty schemes, app and SMS communications. I've delivered £1.2m in a single month via Refer a Friend/Lead Generation, and onboarded clients from start to finish, aligning strategies with KPIs. I have experience across industries including fashion, beauty, healthcare, financial services, and pets.…With 6+ years in CRM management across client-side and D2C, I've driven customer engagement, retention, and loyalty through multi-channel campaigns, including email, loyalty schemes, app and SMS communications. I've delivered £1.2m in a single month via Refer a Friend/Lead Generation, and onboarded clients from start to finish, aligning strategies with KPIs. I have experience across industries including fashion, beauty, healthcare, financial services, and pets.

Georgina Bailey

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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With 6+ years in CRM management across client-side and D2C, I've driven customer engagement, retention, and loyalty through multi-channel campaigns, including email, loyalty schemes, app and SMS communications. I've delivered £1.2m in a single month via Refer a Friend/Lead Generation, and onboarded clients from start to finish, aligning strategies with KPIs. I have experience across industries including fashion, beauty, healthcare, financial services, and pets.…With 6+ years in CRM management across client-side and D2C, I've driven customer engagement, retention, and loyalty through multi-channel campaigns, including email, loyalty schemes, app and SMS communications. I've delivered £1.2m in a single month via Refer a Friend/Lead Generation, and onboarded clients from start to finish, aligning strategies with KPIs. I have experience across industries including fashion, beauty, healthcare, financial services, and pets.

Available to hire

With 6+ years in CRM management across client-side and D2C, I’ve driven customer engagement, retention, and loyalty through multi-channel campaigns, including email, loyalty schemes, app and SMS communications.

I’ve delivered £1.2m in a single month via Refer a Friend/Lead Generation, and onboarded clients from start to finish, aligning strategies with KPIs. I have experience across industries including fashion, beauty, healthcare, financial services, and pets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

CRM Manager at Vein Centre

November 1, 2023 - June 1, 2025

Leading the integration of Salesforce and Marketing Cloud to optimize patient communications and streamline data processes, ensuring seamless patient journeys from enquiry to treatment. Managing and refining end-to-end communications, including automated emails, digital brochures, and appointment pathways, tailored to diverse treatment paths. Successfully developed and launched a Refer a Friend scheme, driving increased patient engagement and loyalty through personalised campaigns. Overseeing and optimising the full marketing calendar to support clinic performance, new openings, and BAU campaigns. Playing a pivotal role in brand awareness initiatives, including production of a TV advertisement and developing targeted B2B campaigns for GPs.

CRM Manager at WeDoCRM

June 1, 2025 - Present

Led account management across 5 clients, taking a strategic approach to deliver results. This included automation, new product/service launches and enhancing customer shopping experiences to support revenue growth and loyalty. Supported and developed a team of 2 executives, providing training and guidance to drive their growth. Onboarded clients from start to finish, aligning strategies with KPIs. Managed project-based tasks across industries including pets, financial services, and student housing.

Senior CRM Executive at THG (LookFantastic)

March 1, 2020 - June 1, 2023

Directed the global referral scheme across multiple regions, exceeding revenue targets and achieving a record-breaking £1.2m in a single month for the UK/IE market. Played a critical role in launching the loyalty programme LF Beauty Plus+, focusing on customer retention through rebranding and workflow optimization. Delivered detailed performance insights and reports, enabling data-driven refinements that consistently maximize ROI. Led cross-channel marketing initiatives, integrating CRM with paid and organic social strategies to enhance campaign reach and effectiveness.

CRM Executive at THG (Diet Division)

May 1, 2021 - March 31, 2022

Managed and optimized CRM campaigns for UK and US markets, tailoring strategies to regional needs; expanded app and SMS databases; launched SMS campaigns increasing engagement and conversions; revised workflow to improve retention.

Marketing & E-CRM Assistant at Olivia May

May 1, 2019 - June 1, 2021

Created and analyzed CRM campaigns to enhance customer engagement and retention, ensuring alignment with business goals. Increased social media engagement by creating engaging Instagram and Facebook content. Contributed to website optimization by designing homepage banners, writing engaging blog content, and enhancing visual merchandising strategies.