Georgina Macmillen is a results-driven marketing professional with over five years of experience in luxury and FMCG brands across the Swiss market. She specializes in go-to-market strategy, brand growth, digital campaigns, and influencer marketing, with a strong focus on creating commercially impactful campaigns. With experience leading cross-functional teams and managing premium brands, she combines creativity with data-driven strategy to build engaging customer experiences across digital and retail channels.…

Georgina MacMillen

Georgina Macmillen is a results-driven marketing professional with over five years of experience in luxury and FMCG brands across the Swiss market. She specializes in go-to-market strategy, brand growth, digital campaigns, and influencer marketing, with a strong focus on creating commercially impactful campaigns. With experience leading cross-functional teams and managing premium brands, she combines creativity with data-driven strategy to build engaging customer experiences across digital and retail channels.…

Available to hire

Georgina Macmillen is a results-driven marketing professional with over five years of experience in luxury and FMCG brands across the Swiss market. She specializes in go-to-market strategy, brand growth, digital campaigns, and influencer marketing, with a strong focus on creating commercially impactful campaigns. With experience leading cross-functional teams and managing premium brands, she combines creativity with data-driven strategy to build engaging customer experiences across digital and retail channels.

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Language

German
Fluent
English
Fluent

Work Experience

Marketing Manager
September 1, 2021 - May 1, 2022
Led end-to-end social-media campaigns and activations across CRM, digital, sales, operations and creative teams; managed 360° campaigns and in-store activations; drove customer engagement and growth through Go-To-Market initiatives and cross-functional collaboration.
Marketing Manager
November 1, 2019 - January 31, 2021
Developed and executed online marketing and CRM campaigns; led website optimization with a strong SEO focus; aligned digital, CRM, sales and operations to improve performance and KPIs; delivered end-to-end GTM strategies and integrated campaigns.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services