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I'm Georgie Stuley, a London-based senior researcher and strategist who helps teams untangle complex briefs at the intersection of culture, innovation and human behaviour, turning ambiguity into clear strategic direction. I specialise in mixed-method insight, foresight and storytelling to shape actionable frameworks and growth opportunities for global brands. Over nine years across agency and in-house roles, I partner with global brands to translate insights into action, building roadmaps, workshop experiences and stakeholder-aligned strategies that drive growth and buy-in.…I'm Georgie Stuley, a London-based senior researcher and strategist who helps teams untangle complex briefs at the intersection of culture, innovation and human behaviour, turning ambiguity into clear strategic direction. I specialise in mixed-method insight, foresight and storytelling to shape actionable frameworks and growth opportunities for global brands. Over nine years across agency and in-house roles, I partner with global brands to translate insights into action, building roadmaps, workshop experiences and stakeholder-aligned strategies that drive growth and buy-in.

Georgie Stuley

Brand Strategist, Marketing Strategist, AI Strategy Consultant, +3

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I'm Georgie Stuley, a London-based senior researcher and strategist who helps teams untangle complex briefs at the intersection of culture, innovation and human behaviour, turning ambiguity into clear strategic direction. I specialise in mixed-method insight, foresight and storytelling to shape actionable frameworks and growth opportunities for global brands. Over nine years across agency and in-house roles, I partner with global brands to translate insights into action, building roadmaps, workshop experiences and stakeholder-aligned strategies that drive growth and buy-in.…I'm Georgie Stuley, a London-based senior researcher and strategist who helps teams untangle complex briefs at the intersection of culture, innovation and human behaviour, turning ambiguity into clear strategic direction. I specialise in mixed-method insight, foresight and storytelling to shape actionable frameworks and growth opportunities for global brands. Over nine years across agency and in-house roles, I partner with global brands to translate insights into action, building roadmaps, workshop experiences and stakeholder-aligned strategies that drive growth and buy-in.

Available to hire

I’m Georgie Stuley, a London-based senior researcher and strategist who helps teams untangle complex briefs at the intersection of culture, innovation and human behaviour, turning ambiguity into clear strategic direction. I specialise in mixed-method insight, foresight and storytelling to shape actionable frameworks and growth opportunities for global brands.

Over nine years across agency and in-house roles, I partner with global brands to translate insights into action, building roadmaps, workshop experiences and stakeholder-aligned strategies that drive growth and buy-in.

Skills

Branding

Data Visualization

Presentation Design

Experience Level

Branding

Expert

Data Visualization

Expert

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Senior Research & Innovation Strategist at Just Eat Takeaway

March 1, 2021 - December 31, 2025

Specialised in foresight and early-stage discovery, translating cultural trends and audience & user behaviour into strategic frameworks and innovation opportunities for global brands. Built and applied original frameworks (e.g., Archetypes of Influence and the Experience Equity model), led Storytelling & Stakeholder Action Workshops, and trained/upskilled teams across the business. On client work, collaborated with global brands (including Diageo) to translate Gen Z culture insights into brand & market strategy; informed pricing, design and go-to-market with a loyalty proposition research-to-strategy road map. Onboarded and managed researchers, delivering capability-building across the organisation and contributing to significant early outcomes (e.g., driving sign-ups and engagement in loyalty initiatives).

Independent Researcher & Strategist at The New Icons (Independent Consultancy Project)

January 1, 2026 - Present

The New Icons: Youth Culture & Influence Research – mixed-method cultural insight project for a sports & entertainment client, exploring how Gen Z and Alpha are rewriting the rules of fandom, loyalty and influence. Findings informed a book and strategy for sporting leadership in the Saudi market. Developed three original frameworks (including Archetype of Influence and the Experience Equity model). Led storytelling & stakeholder-action workshops and upskilling sessions for a multinational UXR team to translate insights into compelling narratives that drive action.