I’m Geraldine Tan Jing Wen, a Graphic Designer based in Kuala Lumpur with years of experience building strong visual foundations for brands across B2B and B2C. I create marketing and branding design that helps organizations strengthen their presence, expand reach, and communicate clearly through engaging visuals across both digital and print touchpoints. I enjoy partnering with clients and cross-functional teams to understand goals, translate feedback, and maintain brand consistency from concept to delivery. Beyond design execution, I’m passionate about art direction, product styling, and photography—bringing cohesive visual storytelling to campaigns, employer branding, and internal communications while staying detail-focused and results-driven.…

Geraldine Tan Jing Wen

I’m Geraldine Tan Jing Wen, a Graphic Designer based in Kuala Lumpur with years of experience building strong visual foundations for brands across B2B and B2C. I create marketing and branding design that helps organizations strengthen their presence, expand reach, and communicate clearly through engaging visuals across both digital and print touchpoints. I enjoy partnering with clients and cross-functional teams to understand goals, translate feedback, and maintain brand consistency from concept to delivery. Beyond design execution, I’m passionate about art direction, product styling, and photography—bringing cohesive visual storytelling to campaigns, employer branding, and internal communications while staying detail-focused and results-driven.…

Available to hire

I’m Geraldine Tan Jing Wen, a Graphic Designer based in Kuala Lumpur with years of experience building strong visual foundations for brands across B2B and B2C. I create marketing and branding design that helps organizations strengthen their presence, expand reach, and communicate clearly through engaging visuals across both digital and print touchpoints.

I enjoy partnering with clients and cross-functional teams to understand goals, translate feedback, and maintain brand consistency from concept to delivery. Beyond design execution, I’m passionate about art direction, product styling, and photography—bringing cohesive visual storytelling to campaigns, employer branding, and internal communications while staying detail-focused and results-driven.

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Language

English
Fluent

Work Experience

Senior Creative Designer – Global Studio Team at PageGroup (Michael Page / PageGroup Shared Services Centre, KL)
November 1, 2024 - Present
Supported global and APAC marketing teams with creative assets for online and offline channels, B2B & B2C campaigns, and internal communications. Ensured assets aligned with global brand standards and regional marketing objectives. Collaborated with marketing managers and stakeholders to support campaign execution and localization. Delivered high-quality visuals within tight deadlines while maintaining brand consistency. Contributed to employer branding and internal communications initiatives through design.
Marketing Senior Designer (Level 4) at 2X Marketing
August 1, 2023 - March 31, 2024
Partnered with B2B clients to understand briefs, goals, and industry requirements; provided design insights and recommendations aligned with objectives. Ensured strict adherence to brand guidelines for consistent visual identity across marketing touchpoints. Managed client feedback by incorporating required changes while protecting design integrity and meeting project objectives, collaborating closely with project managers and account executives on scope, timelines, and priorities.
Senior Designer (Level 4) at 2X Marketing
August 1, 2023 - March 31, 2024
Senior Designer (Level 4). Worked closely with B2B clients to understand briefs, goals, and industry requirements. Provided design insights and recommendations that align with clients' objectives and enhance marketing materials. Ensured all design work adhered to brand guidelines across touchpoints and handled client feedback while upholding design integrity and project objectives. Collaborated with project managers and account executives to understand scopes, timelines, and priorities.
Senior Creative Designer (APAC Market – China Focus) at Go City (Freelance – Remote)
April 1, 2023 - October 31, 2024
Designed and developed marketing and social media assets for China, Korea, and Japan audiences. Supported APAC marketing with localized creative materials for B2C campaigns and trade partnerships, creating digital and print collateral including hero images, brochures, promotional videos, social assets, and event materials. Ensured designs adhered to brand guidelines while appealing to regional preferences through collaboration with regional stakeholders for timely delivery.
Senior Creative Designer (APAC Market – China Focus) at Go City
April 1, 2023 - October 31, 2024
Designed and developed marketing and social media assets targeting China, Korea, and Japan markets. Supported the APAC marketing team with localized creative materials for B2C campaigns and trade partnerships. Created digital and print collateral such as hero images, brochures, promotional videos, social assets, and event materials. Ensured designs adhered to brand guidelines while appealing to regional audiences. Collaborated with regional stakeholders to deliver timely and high-quality assets for ongoing campaigns.
Marketing Senior Executive (Graphic) at Fave Asia Sdn. Bhd.
January 1, 2019 - January 1, 2023
Conceptualized and executed creative ideas for online campaigns; designed graphics for social media and email marketing campaigns; created offline event materials (POSM, posters, banners, signage, standees, and event collaterals); collaborated with the marketing team to understand campaign objectives; developed and maintained a consistent visual identity and brand guidelines; communicated with stakeholders to understand requirements and incorporate feedback; stayed updated with industry trends and design tools; delivered high-quality visuals within deadlines.
Freelance Graphic Designer (Contract based) at Atlas Gourmet Market Sdn. Bhd.
May 1, 2018 - April 30, 2019
In-house F&B design (menus, posters, signage); designed marketing event materials (posters, standees, invitations); ensured designs aligned with branding guidelines; collaborated with marketing team on concepts and layouts; supported social media visuals.
Senior Graphic Designer at Key Editions Pte Ltd
July 1, 2014 - June 30, 2017
Editorial design for monthly print magazines; created social media visuals, e-newsletters, and on-ground events collaterals; updated monthly e-magazines and managed website banner ads and other digital assets.
Graphic Designer at Mongoose Publishing
December 1, 2013 - June 30, 2014
Editorial design for ELLE Malaysia Magazine; monthly editorial layouts for fashion, beauty, and lifestyle; client advertisement and advertorial design; liaised with editors and sales teams and printers; produced monthly marketing collaterals and events.
Special Project Designer at Next Trend Publication Sdn. Bhd.
February 1, 2012 - November 30, 2013
Worked on client projects including booklets, advertorials and advertisements; liaised with editors, designers, sales teams and printers. Also contributed to SISTER’S Magazine / Bridal Trends projects.
Graphic Designer at Motor Trader Sdn. Bhd.
February 1, 2011 - February 29, 2012
Graphic Designer for Motor Trader Classified Magazine; design and editing of advertisements; liaised with editors and printers to produce print-ready layouts.

Education

Bachelor's degree at Limkokwing University of Creative Technology
January 1, 2007 - January 1, 2010
Bachelor's degree, Design and Visual Communications at Limkokwing University of Creative Technology
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Consumer Goods
    Presentation design and event slides
    Created visually engaging presentation slides with strong layouts, clear hierarchy, and consistent branding, turning information-heavy content into polished and easy-to-understand visuals.…