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Hi, I’m Geraldine, a creative graphic designer based in Kuala Lumpur, Malaysia. With years of experience in graphic design, I have built a strong foundation in branding, marketing design, and visual communications across both B2B and B2C industries. My diverse background spans brand identity, digital campaigns, marketing assets, corporate design and client communications. I have helped organizations strengthen brand presence, expand market reach, and deliver clear, engaging visuals that support business growth. Beyond design execution, my passion for art direction, product styling, and photography allows me to create cohesive visual content from concept through to delivery. Collaborating with cross-functional teams has sharpened my ability to communicate efficiently, simplify complex ideas, and contribute as a valuable team player. With an eye for detail and a results-driven approach, I deliver creative solutions that connect with audiences and drive measurable impact.…Hi, I’m Geraldine, a creative graphic designer based in Kuala Lumpur, Malaysia. With years of experience in graphic design, I have built a strong foundation in branding, marketing design, and visual communications across both B2B and B2C industries. My diverse background spans brand identity, digital campaigns, marketing assets, corporate design and client communications. I have helped organizations strengthen brand presence, expand market reach, and deliver clear, engaging visuals that support business growth. Beyond design execution, my passion for art direction, product styling, and photography allows me to create cohesive visual content from concept through to delivery. Collaborating with cross-functional teams has sharpened my ability to communicate efficiently, simplify complex ideas, and contribute as a valuable team player. With an eye for detail and a results-driven approach, I deliver creative solutions that connect with audiences and drive measurable impact.

Geraldine Tan Jing Wen

Graphic Designer, Designer, Art Director, +4

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Hi, I’m Geraldine, a creative graphic designer based in Kuala Lumpur, Malaysia. With years of experience in graphic design, I have built a strong foundation in branding, marketing design, and visual communications across both B2B and B2C industries. My diverse background spans brand identity, digital campaigns, marketing assets, corporate design and client communications. I have helped organizations strengthen brand presence, expand market reach, and deliver clear, engaging visuals that support business growth. Beyond design execution, my passion for art direction, product styling, and photography allows me to create cohesive visual content from concept through to delivery. Collaborating with cross-functional teams has sharpened my ability to communicate efficiently, simplify complex ideas, and contribute as a valuable team player. With an eye for detail and a results-driven approach, I deliver creative solutions that connect with audiences and drive measurable impact.…Hi, I’m Geraldine, a creative graphic designer based in Kuala Lumpur, Malaysia. With years of experience in graphic design, I have built a strong foundation in branding, marketing design, and visual communications across both B2B and B2C industries. My diverse background spans brand identity, digital campaigns, marketing assets, corporate design and client communications. I have helped organizations strengthen brand presence, expand market reach, and deliver clear, engaging visuals that support business growth. Beyond design execution, my passion for art direction, product styling, and photography allows me to create cohesive visual content from concept through to delivery. Collaborating with cross-functional teams has sharpened my ability to communicate efficiently, simplify complex ideas, and contribute as a valuable team player. With an eye for detail and a results-driven approach, I deliver creative solutions that connect with audiences and drive measurable impact.

Available to hire

Kuala Lumpur, Malaysia

Hi, I’m Geraldine, a creative graphic designer based in Kuala Lumpur, Malaysia.

With years of experience in graphic design, I have built a strong foundation in branding, marketing design, and visual communications across both B2B and B2C industries. My diverse background spans brand identity, digital campaigns, marketing assets, corporate design and client communications.

I have helped organizations strengthen brand presence, expand market reach, and deliver clear, engaging visuals that support business growth. Beyond design execution, my passion for art direction, product styling, and photography allows me to create cohesive visual content from concept through to delivery.

Collaborating with cross-functional teams has sharpened my ability to communicate efficiently, simplify complex ideas, and contribute as a valuable team player. With an eye for detail and a results-driven approach, I deliver creative solutions that connect with audiences and drive measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Senior Executive (Graphic) at Fave Asia Sdn. Bhd.

January 1, 2019 - January 1, 2023

Conceptualized and executed creative ideas for online campaigns; designed graphics for social media and email marketing campaigns; created offline event materials (POSM, posters, banners, signage, standees, and event collaterals); collaborated with the marketing team to understand campaign objectives; developed and maintained a consistent visual identity and brand guidelines; communicated with stakeholders to understand requirements and incorporate feedback; stayed updated with industry trends and design tools; delivered high-quality visuals within deadlines.

Senior Designer (Level 4) at 2X Marketing

August 1, 2023 - March 31, 2024

Senior Designer (Level 4). Worked closely with B2B clients to understand briefs, goals, and industry requirements. Provided design insights and recommendations that align with clients' objectives and enhance marketing materials. Ensured all design work adhered to brand guidelines across touchpoints and handled client feedback while upholding design integrity and project objectives. Collaborated with project managers and account executives to understand scopes, timelines, and priorities.

Senior Creative Designer – Global Studio Team at PageGroup (Michael Page / PageGroup Shared Services Centre, KL)

November 1, 2024 - Present

Supported global and APAC marketing teams with creative assets for online and offline channels, B2B & B2C campaigns, and internal communications. Ensured assets aligned with global brand standards and regional marketing objectives. Collaborated with marketing managers and stakeholders to support campaign execution and localization. Delivered high-quality visuals within tight deadlines while maintaining brand consistency. Contributed to employer branding and internal communications initiatives through design.

Senior Creative Designer (APAC Market – China Focus) at Go City

April 1, 2023 - October 31, 2024

Designed and developed marketing and social media assets targeting China, Korea, and Japan markets. Supported the APAC marketing team with localized creative materials for B2C campaigns and trade partnerships. Created digital and print collateral such as hero images, brochures, promotional videos, social assets, and event materials. Ensured designs adhered to brand guidelines while appealing to regional audiences. Collaborated with regional stakeholders to deliver timely and high-quality assets for ongoing campaigns.

Senior Graphic Designer at Key Editions Pte Ltd

July 1, 2014 - June 30, 2017

Editorial design for monthly print magazines; created social media visuals, e-newsletters, and on-ground events collaterals; updated monthly e-magazines and managed website banner ads and other digital assets.

Freelance Graphic Designer (Contract based) at Atlas Gourmet Market Sdn. Bhd.

May 1, 2018 - April 30, 2019

In-house F&B design (menus, posters, signage); designed marketing event materials (posters, standees, invitations); ensured designs aligned with branding guidelines; collaborated with marketing team on concepts and layouts; supported social media visuals.

Graphic Designer at Mongoose Publishing

December 1, 2013 - June 30, 2014

Editorial design for ELLE Malaysia Magazine; monthly editorial layouts for fashion, beauty, and lifestyle; client advertisement and advertorial design; liaised with editors and sales teams and printers; produced monthly marketing collaterals and events.

Special Project Designer at Next Trend Publication Sdn. Bhd.

February 1, 2012 - November 30, 2013

Worked on client projects including booklets, advertorials and advertisements; liaised with editors, designers, sales teams and printers. Also contributed to SISTER’S Magazine / Bridal Trends projects.

Graphic Designer at Motor Trader Sdn. Bhd.

February 1, 2011 - February 29, 2012

Graphic Designer for Motor Trader Classified Magazine; design and editing of advertisements; liaised with editors and printers to produce print-ready layouts.