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Hi, I’m Geraldine Orentas, a marketing strategist based in the Miami–Fort Lauderdale area. I specialize in content strategy, SEO, and lifecycle email to help wellness, lifestyle, tech, and healthcare brands grow with data-driven creativity. I blend creative direction with experimentation and systems thinking to scale traffic, leads, and conversions. Over 10+ years across wellness, lifestyle, tech, and health care, I’ve partnered with Forbes Advisor, Psych Central, US News, and more, and I’ve implemented AI-enabled content workflows to streamline briefs, production, and QA across teams.…Hi, I’m Geraldine Orentas, a marketing strategist based in the Miami–Fort Lauderdale area. I specialize in content strategy, SEO, and lifecycle email to help wellness, lifestyle, tech, and healthcare brands grow with data-driven creativity. I blend creative direction with experimentation and systems thinking to scale traffic, leads, and conversions. Over 10+ years across wellness, lifestyle, tech, and health care, I’ve partnered with Forbes Advisor, Psych Central, US News, and more, and I’ve implemented AI-enabled content workflows to streamline briefs, production, and QA across teams.

Geraldine Orentas

Marketing Strategist, Content Strategist, Content Creator, +2

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Hi, I’m Geraldine Orentas, a marketing strategist based in the Miami–Fort Lauderdale area. I specialize in content strategy, SEO, and lifecycle email to help wellness, lifestyle, tech, and healthcare brands grow with data-driven creativity. I blend creative direction with experimentation and systems thinking to scale traffic, leads, and conversions. Over 10+ years across wellness, lifestyle, tech, and health care, I’ve partnered with Forbes Advisor, Psych Central, US News, and more, and I’ve implemented AI-enabled content workflows to streamline briefs, production, and QA across teams.…Hi, I’m Geraldine Orentas, a marketing strategist based in the Miami–Fort Lauderdale area. I specialize in content strategy, SEO, and lifecycle email to help wellness, lifestyle, tech, and healthcare brands grow with data-driven creativity. I blend creative direction with experimentation and systems thinking to scale traffic, leads, and conversions. Over 10+ years across wellness, lifestyle, tech, and health care, I’ve partnered with Forbes Advisor, Psych Central, US News, and more, and I’ve implemented AI-enabled content workflows to streamline briefs, production, and QA across teams.

Available to hire

Hi, I’m Geraldine Orentas, a marketing strategist based in the Miami–Fort Lauderdale area. I specialize in content strategy, SEO, and lifecycle email to help wellness, lifestyle, tech, and healthcare brands grow with data-driven creativity.

I blend creative direction with experimentation and systems thinking to scale traffic, leads, and conversions. Over 10+ years across wellness, lifestyle, tech, and health care, I’ve partnered with Forbes Advisor, Psych Central, US News, and more, and I’ve implemented AI-enabled content workflows to streamline briefs, production, and QA across teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Lighthouse Recovery Institute

May 1, 2020 - September 30, 2022

Increased customer acquisition by 56%. Boosted website visibility from 1.2% to 7.67% and improved keyword rankings by 125%. Managed editorial calendar, wrote/edited web and blog content, and optimized conversion paths.

Marketing Strategist – Freelance/Contract (Remote) at Independent / Freelance

January 1, 2019 - Present

Lead organic marketing programs across content, email lifecycle, and SEO for digital-first brands (wellness, lifestyle, health care, personal brands, e-learning). Spearhead email and direct response campaigns delivering 45% open rates, 2-3x ROAS, 29% lead increase, and over $300k in revenue influenced. Contribute to Forbes Advisor, Psych Central, US News, and MSA, applying SEO frameworks to rank intent-driven content. Implement AI content systems to streamline briefs, production, and QA across teams.

Web Content Editor at Lamark Media

June 1, 2017 - September 30, 2020

Owned content strategy and production across email, web, social, and digital campaigns. Managed briefs, a team of five writers, QA, and publish across multiple brands. Collaborated with SEO and media buying team to plan conversion-driven campaigns aligned to KPIs.