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I’m Germán Cabrera, a Senior Copywriter based in Lima, Peru, passionate about crafting clear, compelling stories that move audiences across platforms. From concept development to final copy, I’ve supported brands with campaigns that blend strategy, creativity, and multimedia storytelling.…

Germán Cabrera

Copywriter, Creative Director, Social Media Manager, +1

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I’m Germán Cabrera, a Senior Copywriter based in Lima, Peru, passionate about crafting clear, compelling stories that move audiences across platforms. From concept development to final copy, I’ve supported brands with campaigns that blend strategy, creativity, and multimedia storytelling.…

Available to hire

I’m Germán Cabrera, a Senior Copywriter based in Lima, Peru, passionate about crafting clear, compelling stories that move audiences across platforms. From concept development to final copy, I’ve supported brands with campaigns that blend strategy, creativity, and multimedia storytelling.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Copywriter — Harrison Lima at Harrison Lima

January 1, 2021 - April 1, 2021

Developed creative concepts and multimedia content for Centenario. Contributed to the Effie Silver-winning campaign “Tu Lote Facilote”, supporting campaign messaging and creative execution.

Senior Copywriter at Harrison Lima

January 1, 2021 - April 1, 2021

Developed creative concepts and multimedia content for Centenario. Contributed to the Effie Silver-winning campaign “Tu Lote Facilote,” supporting ideation and execution of campaign messaging across formats.

Creative Copywriter & Communications Coordinator at Grupo El Comercio

November 1, 2019 - October 1, 2020

Created campaigns for El Comercio, Gestión, Correo, Ojo, El Bocón and Club El Comercio. Coordinated with agencies and supervised multiplatform campaigns, ensuring consistent creative direction and effective communication across channels.

Creative Copywriter at Webtilia

February 1, 2017 - November 1, 2018

Developed regional creative content for SKF, Aceros Arequipa, Interbank and SUMAQ. Participated in multimedia campaigns and brand experiences, translating brand objectives into engaging copy and creative narratives.

Creative Copywriter at Duotone

July 1, 2015 - January 1, 2017

Provided content and copywriting for Domino’s Pizza, UCSUR, ISM, Decor Center, Innova Schools and Soy Americano. Worked on storytelling and strategy for social media and branding, adapting tone and messaging to each audience and format.