I'm Germán — a Senior Graphic Designer focused on shaping visual strategy, building brands and supporting cross-functional teams to deliver thoughtful, purpose-driven work. I specialize in translating business goals into visual systems and communication tools that elevate brand presence and support commercial growth. My approach blends strategic thinking with hands-on execution, making sure every idea not only looks great, but works. Most recently, I was part of the Business Creative team at UL Solutions. This group evolved from the UL Solutions Creative Studio, which was honored with the 2023 ANA Silver Medal for In-House Agency of the Year at the Global ACE Awards in New York City. Over the past four years at that company, I've created a wide range of branding and marketing assets, including brochures, info sheets, case studies, infographics, banners, presentations, storyboards, booth graphics, and environmental displays. I've also helped standardize templates and workflows to strengthen consistency, collaboration, and team efficiency. After earning my Bachelor's degree in Advertising Design and Multimedia Communication in Madrid on 2013, I have worked across startups, established organizations, and cross-disciplinary teams. Along the way, I've led and contributed to brand concept development, naming, copywriting, web design, and multimedia production — always with an eye on clarity, impact, and craft.…I'm Germán — a Senior Graphic Designer focused on shaping visual strategy, building brands and supporting cross-functional teams to deliver thoughtful, purpose-driven work. I specialize in translating business goals into visual systems and communication tools that elevate brand presence and support commercial growth. My approach blends strategic thinking with hands-on execution, making sure every idea not only looks great, but works. Most recently, I was part of the Business Creative team at UL Solutions. This group evolved from the UL Solutions Creative Studio, which was honored with the 2023 ANA Silver Medal for In-House Agency of the Year at the Global ACE Awards in New York City. Over the past four years at that company, I've created a wide range of branding and marketing assets, including brochures, info sheets, case studies, infographics, banners, presentations, storyboards, booth graphics, and environmental displays. I've also helped standardize templates and workflows to strengthen consistency, collaboration, and team efficiency. After earning my Bachelor's degree in Advertising Design and Multimedia Communication in Madrid on 2013, I have worked across startups, established organizations, and cross-disciplinary teams. Along the way, I've led and contributed to brand concept development, naming, copywriting, web design, and multimedia production — always with an eye on clarity, impact, and craft.WWWW…