Gesabel Frinzayas

Plans, designs, and creates content for Instagram and TikTok, using current trends to boost engagement. Develops monthly content calendars aligned with brand goals and target audience behavior. Collaborates with teams for promotional events and content needs. Analyzes social media performance and adjusts strategy accordingly.

Spearheaded partnership marketing initiatives and led successful brand activations. Contributed to campaign planning, budgeting, and ROI analysis. Planned marketing campaigns and managed marketing budgets using Google Sheets. Tracked campaign metrics and created performance reports for leadership review. Coordinated cross-functional communication between sales, creatives, and operations teams.

Handled scheduling, internal and external communication, and logistics for talent management. Created client contracts, quotes, and billing documents, and tracked email correspondence. Served as road manager, ensuring smooth coordination during client bookings and events.