I am a Senior Brand & CPG Designer specializing in packaging systems, brand identity, and consumer brand experiences for global brands. I translate strategy into cohesive brand ecosystems across packaging, retail, e-commerce, digital, and campaigns. I refine existing brand systems through typography, visual hierarchy, and production-ready artwork that perform on shelf and in market. I enjoy leading teams, collaborating with clients, and extending brand systems across channels including retail, packaging, and product launches.…

Greg Fleece

PRO

I am a Senior Brand & CPG Designer specializing in packaging systems, brand identity, and consumer brand experiences for global brands. I translate strategy into cohesive brand ecosystems across packaging, retail, e-commerce, digital, and campaigns. I refine existing brand systems through typography, visual hierarchy, and production-ready artwork that perform on shelf and in market. I enjoy leading teams, collaborating with clients, and extending brand systems across channels including retail, packaging, and product launches.…

Available to hire

I am a Senior Brand & CPG Designer specializing in packaging systems, brand identity, and consumer brand experiences for global brands. I translate strategy into cohesive brand ecosystems across packaging, retail, e-commerce, digital, and campaigns.

I refine existing brand systems through typography, visual hierarchy, and production-ready artwork that perform on shelf and in market. I enjoy leading teams, collaborating with clients, and extending brand systems across channels including retail, packaging, and product launches.

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Language

English
Fluent

Work Experience

Senior Brand Designer at Pfizer Consumer Healthcare/GSK
July 31, 2017 - December 31, 2019
Designed and produced packaging systems for national and international clients; contributed to the design of new brand concepts and revitalized existing product lines; created environmental design systems for a global branding program; collaborated with internal clients in providing cost effective ways of producing effective brand packaging; prepared mechanical files for production department and external prepress service. Brands: Advil, Alacer, Caltrate, Centrum, ChapStick, Emergen-C, Nexium, Preparation H, Robitussin, ThermaCare, and Viagra.
Contract Senior Designer at Mostly Brands (DBA)
August 1, 2005 - Present
Partner with firms to develop and redesign packaging for a multitude of international and national brands; envision and design supporting promotional and marketing materials for an assortment of clients; lead designer in assignments; provide guidance and education to junior team members.
Senior Graphic Designer at FutureBrand
July 1, 2004 - August 1, 2005
Responsibilities included concept development, planning and art direction of brand packaging for large, international brands; implemented brand architecture and strategy; facilitated art direction of photography for multiple SKUs; oversaw photo retouching; designed interior and environmental elements for national branding program.
Graphic Designer at Alessandro/Weber Design
January 1, 2003 - January 1, 2004
Brand repositioning, packaging exploration, identity development; clients included Colgate/Palmolive, Clairol, Goya Foods, Mattel, Smucker's and Unilever/Best Foods.
Senior Graphic Designer at Alessandro/Weber Design
January 1, 2003 - June 1, 2004
Collaborated on design explorations for large national and international brands; repositioned brands' product lines; created promotional and marketing materials; assisted in photography direction and redevelopment of corporate and brand identities.

Education

Graduate Studies Certification – Graphic Design at Miami Ad School @ Portfolio Center, Atlanta, GA
June 1, 1998 - June 2, 2000
Concentration in Brand Design, Packaging and Identity Design
Continuing Education at School of Visual Arts, New York, NY
June 1, 2015 - December 31, 2016
– Business of Art/Design, Project Management
BA in Communications at The University of Alabama, Tuscaloosa, AL
August 15, 1986 - June 7, 1990
Double Major: Advertising+Graphic Design
Continuing Education at Business of Art/Design, Project Management
January 11, 2030 - June 25, 2026
Graduate Studies Certification – Graphic Design at Miami Ad School @ Portfolio Center, Atlanta, GA
January 11, 2030 - June 25, 2026
BA in Communications (Advertising/Graphic Design) at The University of Alabama, Tuscaloosa, AL
January 11, 2030 - June 25, 2026

Qualifications

Graphic Design USA Packaging Design Award – Golden Krust Frozen Patties
January 1, 2020 - January 7, 2026
Graphic Design USA Packaging Design Award – Bernzomatic Torches
January 1, 2019 - January 7, 2026
2020 Graphic Design USA Packaging Design Award (Swerve Inc) for Golden Krust Frozen Patties
January 11, 2030 - January 7, 2026
2019 Graphic Design USA Packaging Design Award (Swerve Inc) for Bernzomatic Torches
January 11, 2030 - January 7, 2026

Industry Experience

Consumer Goods, Life Sciences, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Manufacturing
    Weiman Brand Architecture
    Led the development and implementation of a scalable packaging system across more than 60 household cleaning products, extending an existing brand identity into a cohesive product family. Refined visual hierarchy, typography, and product differentiation to improve shelf impact while maintaining a consistent brand presence across multiple cleaning categories. Prepared production-ready artwork and collaborated with cross-functional teams to support efficient manufacturing and future product line expansion. graphicdesigner photo webdesigner…
    Bernzomatic Trailblazer – Brand Extension
    Developed packaging for the Bernzomatic Trailblazer Series, helping extend the brand into the outdoor recreation and camping market. Collaborated with structural designers and cross-functional teams to create a cohesive packaging system that balanced strong shelf presence with clear product communication. Delivered production-ready artwork and print files while ensuring consistency across the product line and supporting efficient manufacturing. photo webdesigner…
    Colgate Optic White – Brand Innovation
    Contributed to the packaging development of Colgate Optic White, supporting the launch of a premium whitening line that established a new category within Colgate's portfolio. Focused on production-ready packaging, brand consistency, and retail execution while collaborating with cross-functional teams to bring the product to market.…
    Golden Krust Frozen Foods – Brand Refresh
    Developed packaging for Golden Krust's frozen food line, extending the brand's Caribbean heritage into a cohesive retail packaging system. Focused on typography, color, and product photography to strengthen shelf presence, improve product differentiation, and create production-ready artwork for commercial manufacturing. photo webdesigner…
    Bernzomatic Brand Extension

    Developed packaging for the Bernzomatic Trailblazer Series, helping extend the brand into the outdoor recreation and camping market. Collaborated with structural designers and cross-functional teams to create a cohesive packaging system that balanced strong shelf presence with clear product communication. Delivered production-ready artwork and print files while ensuring consistency across the product line and supporting efficient manufacturing.

    Weiman Brand Architecture

    Led the development and implementation of a scalable packaging system across more than 60 household cleaning products, extending an existing brand identity into a cohesive product family. Refined visual hierarchy, typography, and product differentiation to improve shelf impact while maintaining a consistent brand presence across multiple cleaning categories. Prepared production-ready artwork and collaborated with cross-functional teams to support efficient manufacturing and future product line expansion.