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I’m a Senior Packaging & Brand Designer with 20+ years of experience creating distinctive visual identities and packaging systems for consumer brands. My background spans CPG, food & beverage, lifestyle, and retail, with a focus on building brands that connect emotionally while performing on shelf. I combine strategic thinking with strong conceptual design to develop work that is modern, memorable, and commercially effective.…I’m a Senior Packaging & Brand Designer with 20+ years of experience creating distinctive visual identities and packaging systems for consumer brands. My background spans CPG, food & beverage, lifestyle, and retail, with a focus on building brands that connect emotionally while performing on shelf. I combine strategic thinking with strong conceptual design to develop work that is modern, memorable, and commercially effective.

Greg Fleece

PRO

Packaging Designer, Graphic Designer, Brand Designer, +5

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I’m a Senior Packaging & Brand Designer with 20+ years of experience creating distinctive visual identities and packaging systems for consumer brands. My background spans CPG, food & beverage, lifestyle, and retail, with a focus on building brands that connect emotionally while performing on shelf. I combine strategic thinking with strong conceptual design to develop work that is modern, memorable, and commercially effective.…I’m a Senior Packaging & Brand Designer with 20+ years of experience creating distinctive visual identities and packaging systems for consumer brands. My background spans CPG, food & beverage, lifestyle, and retail, with a focus on building brands that connect emotionally while performing on shelf. I combine strategic thinking with strong conceptual design to develop work that is modern, memorable, and commercially effective.

Available to hire

Santa Fe, United States

I’m a Senior Packaging & Brand Designer with 20+ years of experience creating distinctive visual identities and packaging systems for consumer brands. My background spans CPG, food & beverage, lifestyle, and retail, with a focus on building brands that connect emotionally while performing on shelf. I combine strategic thinking with strong conceptual design to develop work that is modern, memorable, and commercially effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at Alessandro/Weber Design

January 1, 2003 - June 1, 2004

Collaborated on design explorations for large national and international brands; repositioned brands' product lines; created promotional and marketing materials; assisted in photography direction and redevelopment of corporate and brand identities.

Senior Graphic Designer at FutureBrand

July 1, 2004 - August 1, 2005

Responsibilities included concept development, planning and art direction of brand packaging for large, international brands; implemented brand architecture and strategy; facilitated art direction of photography for multiple SKUs; oversaw photo retouching; designed interior and environmental elements for national branding program.

Contract Senior Designer at Mostly Brands (DBA)

August 1, 2005 - Present

Partner with firms to develop and redesign packaging for a multitude of international and national brands; envision and design supporting promotional and marketing materials for an assortment of clients; lead designer in assignments; provide guidance and education to junior team members.

Senior Brand Designer at Pfizer Consumer Healthcare/GSK

July 31, 2017 - December 31, 2019

Designed and produced packaging systems for national and international clients; contributed to the design of new brand concepts and revitalized existing product lines; created environmental design systems for a global branding program; collaborated with internal clients in providing cost effective ways of producing effective brand packaging; prepared mechanical files for production department and external prepress service. Brands: Advil, Alacer, Caltrate, Centrum, ChapStick, Emergen-C, Nexium, Preparation H, Robitussin, ThermaCare, and Viagra.