Greg Fleece

Available to hire

I am a Senior Brand & CPG Designer specializing in packaging systems, brand identity, and consumer brand experiences for global brands.

About

I am a Senior Brand & CPG Designer specializing in packaging systems, brand identity, and consumer brand experiences for global brands. I translate strategy into cohesive brand ecosystems across packaging, retail, e-commerce, digital, and campaigns.

I refine existing brand systems through typography, visual hierarchy, and production-ready artwork that perform on shelf and in market. I enjoy leading teams, collaborating with clients, and extending brand systems across channels including retail, packaging, and product launches.

  • Joined January 2024

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Life Sciences
  • Healthcare
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Other
  • Manufacturing

More experts in Santa Fe, United States

Projects · 6

Weiman Brand Architecture

Led the development and implementation of a scalable packaging system across more than 60 household cleaning products, extending an existing brand identity into a cohesive product family. Refined visual hierarchy, typography, and product differentiation to improve shelf impact while maintaining a consistent brand presence across multiple cleaning categories. Prepared production-ready artwork and collaborated with cross-functional teams to support efficient manufacturing and future product line expansion. graphicdesigner photo webdesigner

  • Art Director
  • Brand Designer
  • Graphic Designer
Bernzomatic Trailblazer – Brand Extension

Developed packaging for the Bernzomatic Trailblazer Series, helping extend the brand into the outdoor recreation and camping market. Collaborated with structural designers and cross-functional teams to create a cohesive packaging system that balanced strong shelf presence with clear product communication. Delivered production-ready artwork and print files while ensuring consistency across the product line and supporting efficient manufacturing. photo webdesigner

  • Art Director
  • Brand Designer
  • Graphic Designer
Colgate Optic White – Brand Innovation

Contributed to the packaging development of Colgate Optic White, supporting the launch of a premium whitening line that established a new category within Colgate's portfolio. Focused on production-ready packaging, brand consistency, and retail execution while collaborating with cross-functional teams to bring the product to market.

  • Brand Designer
  • Graphic Designer
  • Packaging Designer
Golden Krust Frozen Foods – Brand Refresh

Developed packaging for Golden Krust's frozen food line, extending the brand's Caribbean heritage into a cohesive retail packaging system. Focused on typography, color, and product photography to strengthen shelf presence, improve product differentiation, and create production-ready artwork for commercial manufacturing. photo webdesigner

  • Art Director
  • Brand Designer

Developed packaging for the Bernzomatic Trailblazer Series, helping extend the brand into the outdoor recreation and camping market. Collaborated with structural designers and cross-functional teams to create a cohesive packaging system that balanced strong shelf presence with clear product communication. Delivered production-ready artwork and print files while ensuring consistency across the product line and supporting efficient manufacturing.

Bernzomatic Brand Extension
  • Art Director
  • Brand Designer
  • Graphic Designer

Led the development and implementation of a scalable packaging system across more than 60 household cleaning products, extending an existing brand identity into a cohesive product family. Refined visual hierarchy, typography, and product differentiation to improve shelf impact while maintaining a consistent brand presence across multiple cleaning categories. Prepared production-ready artwork and collaborated with cross-functional teams to support efficient manufacturing and future product line expansion.

Weiman Brand Architecture
  • Art Director
  • Brand Designer
  • Graphic Designer

Work experience· 5 roles

Senior Brand Designer · Pfizer Consumer Healthcare/GSKJul 2017 – Dec 2019 · 2 yrs 6 mos

Designed and produced packaging systems for national and international clients; contributed to the design of new brand concepts and revitalized existing product lines; created environmental design systems for a global branding program; collaborated with internal clients in providing cost effective ways of producing effective brand packaging; prepared mechanical files for production department and external prepress service. Brands: Advil, Alacer, Caltrate, Centrum, ChapStick, Emergen-C, Nexium, Preparation H, Robitussin, ThermaCare, and Viagra.

Contract Senior Designer · Mostly Brands (DBA)Aug 2005 – Present · 21 yrs 4 mos

Partner with firms to develop and redesign packaging for a multitude of international and national brands; envision and design supporting promotional and marketing materials for an assortment of clients; lead designer in assignments; provide guidance and education to junior team members.

Senior Graphic Designer · FutureBrandJul 2004 – Aug 2005 · 1 yr 2 mos

Responsibilities included concept development, planning and art direction of brand packaging for large, international brands; implemented brand architecture and strategy; facilitated art direction of photography for multiple SKUs; oversaw photo retouching; designed interior and environmental elements for national branding program.

Graphic Designer · Alessandro/Weber DesignJan 2003 – Jan 2004 · 1 yr 1 mo
Senior Graphic Designer · Alessandro/Weber DesignJan 2003 – Jun 2004 · 1 yr 6 mos

Education· 6

Graduate Studies Certification – Graphic Design · Miami Ad School @ Portfolio Center, Atlanta, GA1998 – 2000

Concentration in Brand Design, Packaging and Identity Design

Continuing Education · School of Visual Arts, New York, NY2015 – 2016

– Business of Art/Design, Project Management

BA in Communications · The University of Alabama, Tuscaloosa, AL1986 – 1990

Double Major: Advertising+Graphic Design

Continuing Education · Business of Art/Design, Project Management2030 – 2026

Certifications and awards

Graphic Design USA Packaging Design Award – Golden Krust Frozen Patties2020 – 2026
Graphic Design USA Packaging Design Award – Bernzomatic Torches2019 – 2026
2020 Graphic Design USA Packaging Design Award (Swerve Inc) for Golden Krust Frozen Patties2030 – 2026
2019 Graphic Design USA Packaging Design Award (Swerve Inc) for Bernzomatic Torches2030 – 2026

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