Available to hire
I’m Grace Kan, a Australian bilingual marketing professional pursuing a Master of Science in Integrated Marketing Communications at Northwestern University’s Medill School of Journalism. I bring hands-on experience in influencer outreach, cross-functional brand campaigns, and strategic storytelling from roles at Power Digital Marketing and AdLab Boston University, plus internships across hospitality, real estate, and consumer brands. I love turning insights into engaging content and measurable results, especially in digital and social channels and hope to bring my skills home to Australian agencies.
I thrive in collaborative, fast-paced environments and enjoy building data-driven campaigns for English and Mandarin-speaking audiences. Outside of work, I’m passionate about bartending, travel, and baking, which fuels my curiosity about customer experience and hospitality.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Full Funnel and Influencer Outreach Intern at Power Digital Marketing Inc.
August 31, 2025 - September 23, 2025Led influencer sourcing, outreach, and relationship management for wellness and home apparel brands; used Sprout Social to drive engagement and streamline communication. Partnered with Paid Social and Organic Search teams on a cross-functional EOS brand campaign for a drink company, ensuring influencer content aligned with full-funnel strategy and media KPIs. Gained hands-on experience with Meta Ads Manager, Google Analytics, and Nova; analyzed content performance to refine targeting, boost ROI, and contribute to optimization briefs.
Director of Strategy at AdLab at Boston University
May 31, 2025 - September 23, 2025Ensured strategic consistency and excellence across five client teams (Planned Parenthood, Doughnuttery, Fiore Montessori School, ShowUp, and BU School of Hospitality) by managing a cohort of 10 strategists; 2 strategists on ShowUp won Best Campaign Strategy out of 30 peers. Oversee the development of research plans, strategy decks, and client presentations, providing high-level guidance to ensure each project meets brand and campaign objectives. Co-lead weekly workshops on insights, research methods, brand audits, and creative briefs to strengthen team capabilities and output.
Summer Intern at Little Word Studio
August 31, 2024 - September 23, 2025Curated 15+ interactive social media posts for real estate client, boosted engagement by 30% and enhanced community perception. Launched and managed the 'Creative Espresso' weekly podcast series by filming and editing B-roll footage and contributed to a 25% increase in viewer retention.
Social Coordinator Intern at Shuffle Presents
August 31, 2024 - September 23, 2025Supported budgeting and content creation for a leading US flower chain store, resulting in a 20% increase in brand engagement on TikTok. Engaged with clients in weekly meetings. Enhanced store visibility and positioning for TikTok brands by optimizing content and setting up shoppable links. Identified and sourced LinkedIn contacts for over 300 marketing, influencer, social, and digital teams across the US, Germany, France, and Europe, targeting outreach and potential brand collaborations.
Marketing and Communications Intern at InterContinental Hotel Sanlitun Beijing
August 31, 2023 - September 23, 2025Directed content creation in 7 bilingual campaigns to bolster product launches and menu updates. Utilized real-time data via WeChat to personalize promotional offers, enhancing guest satisfaction and increasing brand loyalty through targeted, data-driven engagement. Managed over 200 bilingual social media interactions to strengthen client engagement.
Full Funnel and Influencer Outreach Intern at Power Digital Marketing Inc.
January 1, 2025 - September 23, 2025Spearheaded influencer sourcing, outreach, and relationship management for wellness and home apparel brands, using SproutSocial to drive engagement and streamline communication. Partnered with Paid Social and Organic Search teams on a cross-functional EOS brand campaign for a drink company, ensuring influencer content aligned with full-funnel strategy and media KPIs. Gained hands-on experience with Meta Ads Manager, Google Analytics, and Nova; analyzed content performance to refine targeting, boost ROI, and contribute to optimization briefs.
Director of Strategy at AdLab at Boston University
January 1, 2025 - September 23, 2025Ensured strategic consistency and excellence across five client teams by managing a cohort of 10 strategists; two strategists on ShowUp won Best Campaign Strategy out of 30 peers. Co-led weekly workshops on insights, research methods, brand audits, and creative briefs to strengthen team capabilities and output; oversaw development of research plans and client presentations.
Summer Intern at Little Word Studio
January 1, 2024 - September 23, 2025Curated 15+ interactive social media posts for a real estate client, boosting engagement by 30% and enhancing community perception. Launched and managed the 'Creative Espresso' weekly podcast series by filming and editing B-roll footage, contributing to a 25% increase in viewer retention. Supported content editing for Berkshire Hathaway Home Services, collaborating on creative strategies from concept to completion.
Social Coordinator Intern at Shuffle Presents
January 1, 2024 - September 23, 2025Supported budgeting and content creation for a leading US flower chain store, resulting in a 20% increase in brand engagement on TikTok. Enhanced store visibility by optimizing content and setting up shoppable links, leading to a 20% increase in weekly revenue. Identified and sourced LinkedIn contacts for 300+ marketing, influencer, social, and digital teams across the US, Germany, France, and Europe to support outreach and potential brand collaborations.
Marketing and Communications Intern at InterContinental Hotel Sanlitun Beijing
January 1, 2023 - September 23, 2025Directed content creation in 7 bilingual campaigns to bolster product launches and menu updates. Utilized real-time data via WeChat to personalize promotional offers, enhancing guest satisfaction and increasing brand loyalty through targeted, data-driven engagement. Managed over 200 bilingual social media interactions to strengthen client engagement.
Full Funnel and Influencer Outreach Intern at Power Digital Marketing Inc.
August 31, 2025 - September 23, 2025Spearheaded influencer sourcing, outreach, and relationship management for wellness and home apparel brands, using SproutSocial to drive engagement and streamline communication. Partnered with Paid Social and Organic Search teams on a cross-functional EOS brand campaign for a drink company, ensuring influencer content aligned with full-funnel strategy and media KPIs. Gained hands-on experience with Meta Ads Manager, Google Analytics, and Nova; analyzed content performance to refine targeting, boost ROI, and contribute to optimization briefs.
Director of Strategy at AdLab at Boston University
May 31, 2025 - September 23, 2025Ensured strategic consistency and excellence across five client teams (Planned Parenthood, Doughnuttery, Fiore Montessori School, ShowUp, and BU School of Hospitality) by managing a cohort of 10 strategists; 2 strategists on ShowUp won Best Campaign Strategy out of 30 peers. Oversee the development of research plans, strategy decks, and client presentations, providing high-level guidance to ensure each project meets brand and campaign objectives. Co-lead weekly workshops on insights, research methods, brand audits, and creative briefs to strengthen team capabilities and output.
Summer Intern at Little Word Studio
August 31, 2024 - September 23, 2025Curated 15+ interactive social media posts for real estate client, boosted engagement by 30% and enhanced community perception, contributed to the agency’s CEO’s recognition as city's Women Leader of the Year. Launched and managed the 'Creative Espresso' weekly podcast series by filming and editing B-roll footage and contributed to a 25% increase in viewer retention, earning positive testimonials via email from listeners. Supported content editing for Berkshire Hathaway Home Services, collaborating on creative strategies and overseeing the process from concept to completion.
Social Coordinator Intern at Shuffle Presents
August 31, 2024 - September 23, 2025Supported budgeting and content creation for a leading US flower chain store resulting in a 20% increase in brand engagement on TikTok; Engaged with clients in weekly meetings. Enhanced store visibility and positioning for TikTok brands by optimizing content and setting up shoppable links, leading to 20% increase in weekly revenue. Identified and sourced LinkedIn contacts for over 300 marketing, influencer, social, and digital teams across the US, Germany, France, and Europe, targeting outreach and potential brand collaborations.
Marketing and Communications Intern at InterContinental Hotel Bejing
August 31, 2023 - September 23, 2025Directed content creation in 7 bilingual campaigns to bolster product launches and menu updates. Utilized real-time data via WeChat to personalize promotional offers, enhancing guest satisfaction and increasing brand loyalty through targeted, data-driven engagement. Managed over 200 bilingual social media interactions to strengthen client engagement.
Education
Bachelor of Science in Advertising at Boston University, College of Communications
January 1, 2022 - January 1, 2025Master of Science in Integrated Marketing Communications at Northwestern University – Medill School of Journalism
January 1, 2025 - January 1, 2026Master of Science in Integrated Marketing Communications at Northwestern University – Medill School of Journalism
January 1, 2025 - January 1, 2026Bachelor of Science in Advertising at Boston University – College of Communications
January 1, 2022 - January 1, 2025Bachelor of Science in Advertising at Boston University
January 1, 2022 - January 1, 2025Master of Science in Integrated Marketing Communications at Northwestern University – Medill School of Journalism
January 1, 2025 - January 1, 2026Qualifications
Spoon University National Writers Program
January 11, 2030 - September 23, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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