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I am a strategic problem-solver with 4+ years’ experience driving business growth, operational transformation, and client strategy across Southeast Asia’s tech and digital sectors. I’m known for bridging analytical depth with cross-functional leadership to deliver scalable, data-informed business solutions. I’m currently expanding my global perspective and strategic expertise through graduate studies at Lund University.…I am a strategic problem-solver with 4+ years’ experience driving business growth, operational transformation, and client strategy across Southeast Asia’s tech and digital sectors. I’m known for bridging analytical depth with cross-functional leadership to deliver scalable, data-informed business solutions. I’m currently expanding my global perspective and strategic expertise through graduate studies at Lund University.

Ghinaya Zahra

Project Manager, Product Designer, UX Designer, +2

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I am a strategic problem-solver with 4+ years’ experience driving business growth, operational transformation, and client strategy across Southeast Asia’s tech and digital sectors. I’m known for bridging analytical depth with cross-functional leadership to deliver scalable, data-informed business solutions. I’m currently expanding my global perspective and strategic expertise through graduate studies at Lund University.…I am a strategic problem-solver with 4+ years’ experience driving business growth, operational transformation, and client strategy across Southeast Asia’s tech and digital sectors. I’m known for bridging analytical depth with cross-functional leadership to deliver scalable, data-informed business solutions. I’m currently expanding my global perspective and strategic expertise through graduate studies at Lund University.

Available to hire

I am a strategic problem-solver with 4+ years’ experience driving business growth, operational transformation, and client strategy across Southeast Asia’s tech and digital sectors. I’m known for bridging analytical depth with cross-functional leadership to deliver scalable, data-informed business solutions.

I’m currently expanding my global perspective and strategic expertise through graduate studies at Lund University.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Analyst & Development Manager at Xcidic

April 1, 2025 - April 1, 2025

Led cross-functional strategy and process improvement projects across sales, product, and tech teams; implementing new tools and frameworks that increased operational efficiency by 20%. Designed and executed data-driven business solutions for enterprise clients, aligning technical requirements with strategic business objectives to drive adoption success. Delivered market entry strategy identifying three high-potential segments, resulting in SEK 500,000+ new revenue and boosting lead quality by 25% in three months. Improved client retention by optimizing CRM processes and establishing structured collaboration across product and marketing functions.

Mentor for Product Management Class at RevoU

February 1, 2024 - February 1, 2024

Led and mentored 30+ students in Full-Stack Product Management across three cohorts, coaching on agile product design, customer discovery, and stakeholder communication.

Business Development Associate at Aetosky

July 1, 2022 - July 1, 2022

Enhanced platform user experience by collaborating with the tech team to simplify complex geospatial tools, empowering non-technical users to create models for climate action insights. Conducted strategic market research and competitive benchmarking in geospatial intelligence, identifying untapped customer segments for expansion. Built and led partner enablement programs to streamline onboarding and support, accelerating partner adoption by 30%. Managed cross-functional coordination between technical and marketing teams to ensure alignment with client success metrics.

City Growth Intern at Grab

January 1, 2021 - January 1, 2021

Supported city-level growth strategy for GrabCar and GrabExpress through multi-channel marketing and partnership activations. Spearheaded three cross-functional projects with 80+ hotel partnerships, increasing Grab’s visibility and cross-selling success (GrabFood x Transport). Coordinated daily project operations across marketing, business development, and operations teams to ensure timely execution.