Giada Viti

Working on strategic digital solutions that best adapt to t2ó’s clients and their audiences. Team working on a wide range of projects and campaigns where creativity meets technology. Ensuring quality design based on user experience and innovation. Working for clients such as Repsol, Barceló Hotel Group, Generali Assicurazioni, etc. Designing high-converting landing pages for different types of industries, based on user-centered design. Conducting UX analysis for customers websites to improve usability, navigation structure and accessibility. Delivering a broad range of banners for several platforms. Preparing in-house marketing collaterals, including videos and presentations.

Created graphic marketing assets for the StubHub brand, giving special assistance to APAC countries, and supporting LATAM and EMEA areas. Managed creative requests daily, ensuring deadlines based on prioritisation and negotiated extensions when necessary. Collaborated with external partners to ensure alignment with brand guidelines. Designed digital graphic solutions for promotional marketing that adhere to brand guidelines, including web banners, animated gifs, video animations, infographics and offline promotional artworks. Supervised collaboration tool Trello, ensuring organized workflow and educated colleagues on tools and processes. Worked on strategic campaigns with external agencies, partners, and affiliates.

Worked closely with cross-functional teams, designing high visual impact commercial proposals for IBM products and services. Operated in an agile environment supporting a wide range of requests and deals across markets and industries. Facilitated end-to-end proposal design process, adapting quickly to changing product priorities. Attended events as Subject Matter Expert to promote deliverables among IBM sellers and clients. Delivered graphic solutions for micro-sites, animations, cover-pages, presentation design and layout, interactive PDFs, customer journeys, infographics and intranet content updating.