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Hi, I’m Gianella Rodriguez, a communications and marketing graduate with 7+ years of experience creating, managing, and executing content strategies for fashion, beauty, and lifestyle brands. I specialize in translating creative ideas into content calendars, scripts, and executable pieces, ensuring brand consistency and business goals alignment. I thrive on leading content strategy, editorial calendars, and cross-functional collaboration. I love telling brand stories, turning insights into compelling campaigns, and delivering scalable content across social media, web, and video. I’m excited to help brands build strong voices and measurable results.…Hi, I’m Gianella Rodriguez, a communications and marketing graduate with 7+ years of experience creating, managing, and executing content strategies for fashion, beauty, and lifestyle brands. I specialize in translating creative ideas into content calendars, scripts, and executable pieces, ensuring brand consistency and business goals alignment. I thrive on leading content strategy, editorial calendars, and cross-functional collaboration. I love telling brand stories, turning insights into compelling campaigns, and delivering scalable content across social media, web, and video. I’m excited to help brands build strong voices and measurable results.

Gianella Rodriguez

Creative Director, Content Strategist, Brand Strategist, +3

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Hi, I’m Gianella Rodriguez, a communications and marketing graduate with 7+ years of experience creating, managing, and executing content strategies for fashion, beauty, and lifestyle brands. I specialize in translating creative ideas into content calendars, scripts, and executable pieces, ensuring brand consistency and business goals alignment. I thrive on leading content strategy, editorial calendars, and cross-functional collaboration. I love telling brand stories, turning insights into compelling campaigns, and delivering scalable content across social media, web, and video. I’m excited to help brands build strong voices and measurable results.…Hi, I’m Gianella Rodriguez, a communications and marketing graduate with 7+ years of experience creating, managing, and executing content strategies for fashion, beauty, and lifestyle brands. I specialize in translating creative ideas into content calendars, scripts, and executable pieces, ensuring brand consistency and business goals alignment. I thrive on leading content strategy, editorial calendars, and cross-functional collaboration. I love telling brand stories, turning insights into compelling campaigns, and delivering scalable content across social media, web, and video. I’m excited to help brands build strong voices and measurable results.

Available to hire

Hi, I’m Gianella Rodriguez, a communications and marketing graduate with 7+ years of experience creating, managing, and executing content strategies for fashion, beauty, and lifestyle brands. I specialize in translating creative ideas into content calendars, scripts, and executable pieces, ensuring brand consistency and business goals alignment.

I thrive on leading content strategy, editorial calendars, and cross-functional collaboration. I love telling brand stories, turning insights into compelling campaigns, and delivering scalable content across social media, web, and video. I’m excited to help brands build strong voices and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Consultor de Reputación Digital at Brand Tech

January 1, 2021 - Present

Asesoría en estrategias de contenido y gestión de reputación digital para marcas personales y corporativas.

Content Strategy & Client Lead at Brand Creative / Agencia

January 1, 2021 - December 31, 2023

Liderazgo en estrategia de contenido para clientes; definición de calendarios, desarrollo de guiones y piezas editoriales.

Content Lead (Redacción y Diseño) at Agencia Independiente

January 1, 2021 - December 31, 2023

Gestión de copywriting y diseño editorial para campañas de marca.

Consultor Digital – Banks & Fintechs at Digital Consulting – Banks & Fintechs

January 1, 2020 - December 31, 2020

Consultoría en marketing digital para instituciones financieras y fintechs.

Marketing & Branding Lead at Ciru Derm – Clínica de Cirugía Plástica

January 1, 2017 - December 31, 2019

Desarrollo de estrategias de branding y contenido para clínica médica estética.

Content Strategy Team Lead

January 1, 2023 - January 1, 2025

Led content strategies for 20+ accounts; defined creative guidelines; planned editorial calendars; coordinated writers and designers; presented content proposals and strategic improvements; optimized creative processes and internal workflows; ensured brand consistency and quality.

Content Lead (Editorial & Design)

January 1, 2021 - January 1, 2023

Drove editorial calendars and design outputs; managed editors, writers, and designers; oversaw content production and alignment with brand voice and business goals.

Content Strategist

January 1, 2021 - January 1, 2023

Led content strategy for 20+ accounts; developed briefs; contributed to proposals; coordinated cross-functional teams; delivered data-driven improvements and creative executions.

Content & Communications Lead at Ciruderm – Plastic Surgery Clinic

January 1, 2017 - January 1, 2019

Led content and communications for a plastic surgery clinic; developed editorial calendars; maintained brand voice and messaging; supported marketing campaigns (2017–2019).

Content & Creative Project Coordinator at Neuro Explorers – Creative Agency

February 1, 2025 - Present

Content and creative project coordination; translate brand objectives into clear briefs; organize weekly workload across creative teams; oversee sponsorships and strategic partnerships; deliverables to ensure brand consistency and quality; organize and prioritize digital content projects; manage weekly workload; coordinate across client and internal teams; continuous improvement of processes.