Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gautami Maithani Sharma, a creative communications professional with a sharp eye for fashion-forward branding and social media storytelling. I build cohesive brand identities and content strategies for Instagram and TikTok, blending visual direction with engaging copy to grow audience reach and authenticity. I thrive in independent contract roles, designing content calendars, coordinating influencer outreach, and delivering data-driven optimization. My passion for fashion and lifestyle branding informs every post, story, and video I craft, from concept to execution.…I'm Gautami Maithani Sharma, a creative communications professional with a sharp eye for fashion-forward branding and social media storytelling. I build cohesive brand identities and content strategies for Instagram and TikTok, blending visual direction with engaging copy to grow audience reach and authenticity. I thrive in independent contract roles, designing content calendars, coordinating influencer outreach, and delivering data-driven optimization. My passion for fashion and lifestyle branding informs every post, story, and video I craft, from concept to execution.

Gautami Maithani Sharma

Brand Designer, Graphic Designer, Content Creator, +2





I'm Gautami Maithani Sharma, a creative communications professional with a sharp eye for fashion-forward branding and social media storytelling. I build cohesive brand identities and content strategies for Instagram and TikTok, blending visual direction with engaging copy to grow audience reach and authenticity. I thrive in independent contract roles, designing content calendars, coordinating influencer outreach, and delivering data-driven optimization. My passion for fashion and lifestyle branding informs every post, story, and video I craft, from concept to execution.…I'm Gautami Maithani Sharma, a creative communications professional with a sharp eye for fashion-forward branding and social media storytelling. I build cohesive brand identities and content strategies for Instagram and TikTok, blending visual direction with engaging copy to grow audience reach and authenticity. I thrive in independent contract roles, designing content calendars, coordinating influencer outreach, and delivering data-driven optimization. My passion for fashion and lifestyle branding informs every post, story, and video I craft, from concept to execution.

Available to hire

I’m Gautami Maithani Sharma, a creative communications professional with a sharp eye for fashion-forward branding and social media storytelling. I build cohesive brand identities and content strategies for Instagram and TikTok, blending visual direction with engaging copy to grow audience reach and authenticity.

I thrive in independent contract roles, designing content calendars, coordinating influencer outreach, and delivering data-driven optimization. My passion for fashion and lifestyle branding informs every post, story, and video I craft, from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Communications Representative at Otonabee College, Trent University

January 1, 2024 - January 1, 2026

Developed and executed a content strategy for Instagram and TikTok, managing a consistent posting schedule across posts, stories, and short-form videos to build brand awareness and maintain audience engagement week over week. Oversaw the visual direction and storytelling for all digital content, ensuring alignment with the brand identity and resonance with the target audience. Built and managed influencer and creator outreach as part of a broader digital marketing strategy, coordinating communication and tracking content delivery. Monitored social media analytics and used performance data to optimize content direction, posting cadence, and storytelling approach, adapting based on trends and feedback. Crafted newsletter-style communications to engage audiences and drive awareness of campaigns, developing a strong written voice. Worked independently and self-directed on a consistent posting schedule.

Orientation Leader at Trent University

May 1, 2024 - September 30, 2024

Demonstrated refined eye for visual storytelling and on-camera presence, appearing confidently in content and capturing lifestyle and event footage with a strong sense of aesthetic and brand alignment. Worked independently and proactively in a fast-paced environment, managing multiple content and communications responsibilities with self-motivation and consistent follow-through.

Junior Communications Representative at Otonabee College, Trent University

January 1, 2023 - January 1, 2024

Managed a regular content posting schedule across social platforms, developing a cohesive visual language and brand voice that stayed consistent across Instagram and other channels week after week. Created fashion and lifestyle-influenced visual content that aligned with a chic, style-conscious aesthetic, applying strong creative instincts and attention to detail to every post and story produced.

Marketing Associate at Enactus Trent University

January 1, 2023 - January 1, 2024

Developed content strategies and executed digital campaigns for community-focused initiatives, bringing a genuine passion for fashion and feminine lifestyle branding to every creative decision. Supported influencer and digital marketing strategy, contributing ideas for outreach and content direction that helped grow brand awareness and audience engagement across platforms.