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I'm Giovanna Guedes Barbosa, a Communications and Digital Marketing professional with 5+ years of experience in large corporations and startups. I lead branding and digital transformation projects—covering CRM, e-commerce, and multi-channel service platforms—and I thrive on creating social media strategies that boost engagement, awareness, and brand positioning. I excel at collaborating with cross-functional and remote teams, adapting quickly to new cultural contexts, and building strong relationships with clients and host families alike. I enjoy turning insights into actionable plans, balancing professional duties with personal growth through international experiences.…I'm Giovanna Guedes Barbosa, a Communications and Digital Marketing professional with 5+ years of experience in large corporations and startups. I lead branding and digital transformation projects—covering CRM, e-commerce, and multi-channel service platforms—and I thrive on creating social media strategies that boost engagement, awareness, and brand positioning. I excel at collaborating with cross-functional and remote teams, adapting quickly to new cultural contexts, and building strong relationships with clients and host families alike. I enjoy turning insights into actionable plans, balancing professional duties with personal growth through international experiences.

Giovanna Guedes Barbosa

Marketing Strategist, Social Media Manager, Content Creator, +4

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I'm Giovanna Guedes Barbosa, a Communications and Digital Marketing professional with 5+ years of experience in large corporations and startups. I lead branding and digital transformation projects—covering CRM, e-commerce, and multi-channel service platforms—and I thrive on creating social media strategies that boost engagement, awareness, and brand positioning. I excel at collaborating with cross-functional and remote teams, adapting quickly to new cultural contexts, and building strong relationships with clients and host families alike. I enjoy turning insights into actionable plans, balancing professional duties with personal growth through international experiences.…I'm Giovanna Guedes Barbosa, a Communications and Digital Marketing professional with 5+ years of experience in large corporations and startups. I lead branding and digital transformation projects—covering CRM, e-commerce, and multi-channel service platforms—and I thrive on creating social media strategies that boost engagement, awareness, and brand positioning. I excel at collaborating with cross-functional and remote teams, adapting quickly to new cultural contexts, and building strong relationships with clients and host families alike. I enjoy turning insights into actionable plans, balancing professional duties with personal growth through international experiences.

Available to hire

I’m Giovanna Guedes Barbosa, a Communications and Digital Marketing professional with 5+ years of experience in large corporations and startups. I lead branding and digital transformation projects—covering CRM, e-commerce, and multi-channel service platforms—and I thrive on creating social media strategies that boost engagement, awareness, and brand positioning.

I excel at collaborating with cross-functional and remote teams, adapting quickly to new cultural contexts, and building strong relationships with clients and host families alike. I enjoy turning insights into actionable plans, balancing professional duties with personal growth through international experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Au Pair at Au Pair Program (New York, USA)

January 1, 2024 - February 1, 2026

Managed full-time child care responsibilities, developing strong organizational, communication, and problem-solving skills in a high-responsibility environment.

Communications Analyst at TecBan

April 1, 2020 - January 1, 2024

Developed omnichannel communication solutions by implementing chatbots on website and social media for ATM inquiries, reducing phone support demand and wait times by 50%. Led social media management and rebranding aligned with brand repositioning; created content pillars and storytelling for Millennials; achieved 12.5% Instagram audience growth and 458% reach increase. Directed influencer marketing initiatives including YouTube series; managed content calendar and digital channels; executed CRM and email marketing strategies to strengthen customer relationships and brand positioning.

Digital Marketing Analyst at Unidas - Rent a Car

February 1, 2018 - September 1, 2019

Supported the launch of the company’s first responsive e-commerce platform, driving 113% YoY increase in transactions. Led CRM implementation with 12+ personalized customer journeys and segmented campaigns. Contributed to corporate rebranding post-merger by mapping channels and developing institutional campaigns across online and offline media. Managed content marketing and social media planning with agencies; defined editorial calendars and adapted campaigns to boost visibility and engagement. Executed digital marketing and email marketing strategies to strengthen customer relationships and brand positioning.

Marketing Intern - Project Pilot

January 1, 2017 - September 1, 2017

Contributed to product development from planning to launch, ensuring alignment between marketing goals and business objectives. Built and executed social media strategy, including content creation and editorial calendar management. Supported e-commerce development, brand identity, website design, and marketing collateral. Conducted sales analysis and consumer behavior research to guide marketing and sales strategies.