An AI-Driven content architect & strategist. Bridging the gap between high-level marketing strategy and AI-native execution. Proven track record of scaling digital presence from zero to 17.6K+ subscribers and 3M+ views on a single campaign. Specialist in engineering high-velocity content pipelines using a Generative AI stack to accelerate production speed by 500% while cutting traditional costs.…

Gilang Kresna Malik

An AI-Driven content architect & strategist. Bridging the gap between high-level marketing strategy and AI-native execution. Proven track record of scaling digital presence from zero to 17.6K+ subscribers and 3M+ views on a single campaign. Specialist in engineering high-velocity content pipelines using a Generative AI stack to accelerate production speed by 500% while cutting traditional costs.…

Available to hire

An AI-Driven content architect & strategist. Bridging the gap between high-level marketing strategy and AI-native execution. Proven track record of scaling digital presence from zero to 17.6K+ subscribers and 3M+ views on a single campaign. Specialist in engineering high-velocity content pipelines using a Generative AI stack to accelerate production speed by 500% while cutting traditional costs.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Lead Content Strategist at Marketing and Chill
January 1, 2023 - December 31, 2025
Led content strategy and AI-powered campaigns across YouTube and TikTok; built scalable content systems, grew audience and engagement, and aligned cross-channel initiatives.
Independent AI Creative Strategist at Self-employed
December 1, 2023 - Present
Provided AI-driven creative strategy and content production workflows for clients (Portfolio: Patronus, You& Milk, Mrs. Quilty); built AI-assisted content pipelines and experimental campaigns.
Co-Founder & Head of Marketing at Eparcel Logistics
April 1, 2025 - Present
Co-founded and led marketing; built end-to-end digital funnels and growth strategy targeting the Indonesian migrant worker market; secured contracts and scaled outreach.
Strategic Business Writer at Medium & Quora
July 1, 2020 - April 30, 2024
Wrote strategic business articles for Medium and Quora, contributing to thought leadership and content marketing.
Lead AI-driven video campaigns
January 1, 2023 - December 31, 2025
Lead AI-driven video campaigns for brands in Germany, USA, and Indonesia, delivering high-conversion assets that outperform traditional agency workflows. Responsibilities included AI-OPS production, AI-video engineering workflows, market penetration, audience retention, SEO optimization, and data-driven insights across multiple markets.
Independent AI Creative Strategist at Independent / Portfolio: Patronus, You & Milk, Mrs. Quilt y, et al.
December 1, 2023 - Present
Provided AI-powered creative strategy and content architecture for multiple portfolio projects, delivering scalable AI-driven content workflows and thought leadership assets.
Lead Content Strategist at Marketing and Chill (YouTube & TikTok)
December 1, 2023 - Present
Bridge high-level marketing strategy with AI-native execution to scale digital presence across platforms. Built AI-assisted content workflows (Notion-based Content OS, CapCut AI, Grok, Gemini) reducing content lifecycle from 48 hours to under 5 hours. Led multi-channel campaigns, achieving 17.6K+ subscribers and 3M+ views on a single campaign. Implemented data-driven optimization and cross-functional collaboration to accelerate growth and creative output.
Independent AI Creative Strategist at Portfolio: Patronus, You & Milk, Mrs. Quilty, etc.
December 1, 2023 - Present
Provided AI-driven creative strategy and content architecture for a portfolio of brands, delivering scalable campaigns across platforms and enabling faster time-to-market with higher engagement.
Independent AI Creative Strategist at Independent AI Creative Strategy (portfolio work: Patronus, You & Milk, Mrs. Quilty, etc.)
January 1, 2023 - Present
Independent AI-driven creative strategist delivering AI-enabled content experiments and campaigns for a roster of clients; portfolio includes Patronus, You & Milk, Mrs. Quilty.

Education

Add your educational history here.

Qualifications

AI Native Content Lifecycle Certification
January 1, 2023 - February 16, 2026
Social Media Insights Certification
January 1, 2023 - February 16, 2026
AI-Native Content Lifecycle Certification
January 11, 2030 - March 13, 2026
Social Media Insights & Monetization Framework Certification
January 11, 2030 - March 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Transportation & Logistics, Retail
    uniE608 HSD Black Garlic AI Marketing Mascot
    I created a mascot based on an AI-generated person to represent the HSD Black Garlic product, bringing its advertising to life with a storytelling touch. explainervideo video filmdirector videoeditor…
    uniE608 Looping Motivation Video and Song for YouTube
    I created a looping song and video for a YouTube Agency in the Philippines. I made an image-to-video conversion and made the video and audio loop for 1 hour.…
    uniE608 Eparcel Logistics Meta Ads Marketing Video
    I produce marketing videos for Eparcel Logistics Indonesia using AI. I write scripts, generate text-to-image, then image-to-video, edit the video, and then post the content as a marketing video for the company's Meta Ads. video advert explainervideo videoeditor…
    uniE608 Patronus Food Moth Trap - German Language Marketing Video
    I created a video ad concept for Patronus Food Moth Trap, using a storytelling marketing format for the German market. I created text-to-image and image-to-video content as pilot content for companies creating AI-based video marketing content in German. explainervideo videoeditor video…
    uniE608 Betweener Marketing Video for Meta Ads
    I edited the raw video provided by the client and then conceptualized it into an explanatory video with a humorous hook. I also added image-to-video design using AI to create animations of Betweener products, creating compelling footage that supports the overall explanation of the video. explainervideo videoeditor video explainervideo videoeditor…
    uniE608 AZ Coffee Introduction Marketing Video
    I designed a marketing video concept for AZ Coffee, which was generated using AI. I used text-to-image and then image-to-video to create this marketing video. I also edited the raw video to perfect it. video explainervideo videoeditor…
    uniE608 Senator David Adam Smith's Campaign Video Editing
    I edited a video of Senator Adam Smith discussing his concerns about America's goal of taking over Venezuela and the natural resources of its target countries (Greenland, Canada, and Cuba). I edited it using TikTok and YouTube Shorts styles to reach a wider younger audience in the United States. video explainervideo animator videoeditor…
    paper Le minerale vs Aqua Marketing Strategy

    This video contains a discussion of the marketing strategy war between Le Minerale vs Aqua in Indonesia. This video managed to reach 2 million views on YouTube.

    paper KSI and Logan Paul's Prime outrageous marketing

    In this content, I explain why KSI and Logan Paul can have bottles thrown at them by their fans using their own products. A marketing genius behind all these events. This video reached 1.5 million views.