Lead Content Strategist at Marketing and Chill

Led content strategy and AI-powered campaigns across YouTube and TikTok; built scalable content systems, grew audience and engagement, and aligned cross-channel initiatives.

Independent AI Creative Strategist at Self-employed

Provided AI-driven creative strategy and content production workflows for clients (Portfolio: Patronus, You& Milk, Mrs. Quilty); built AI-assisted content pipelines and experimental campaigns.

Co-Founder & Head of Marketing at Eparcel Logistics

Co-founded and led marketing; built end-to-end digital funnels and growth strategy targeting the Indonesian migrant worker market; secured contracts and scaled outreach.

Strategic Business Writer at Medium & Quora

Wrote strategic business articles for Medium and Quora, contributing to thought leadership and content marketing.

Lead AI-driven video campaigns for brands in Germany, USA, and Indonesia, delivering high-conversion assets that outperform traditional agency workflows. Responsibilities included AI-OPS production, AI-video engineering workflows, market penetration, audience retention, SEO optimization, and data-driven insights across multiple markets.

Independent AI Creative Strategist at Independent / Portfolio: Patronus, You & Milk, Mrs. Quilt y, et al.

Provided AI-powered creative strategy and content architecture for multiple portfolio projects, delivering scalable AI-driven content workflows and thought leadership assets.

Lead Content Strategist at Marketing and Chill (YouTube & TikTok)

Bridge high-level marketing strategy with AI-native execution to scale digital presence across platforms. Built AI-assisted content workflows (Notion-based Content OS, CapCut AI, Grok, Gemini) reducing content lifecycle from 48 hours to under 5 hours. Led multi-channel campaigns, achieving 17.6K+ subscribers and 3M+ views on a single campaign. Implemented data-driven optimization and cross-functional collaboration to accelerate growth and creative output.