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Community and marketing leader with 15+ years of experience bridging communication between customers, retail investors, and organizations. Known for a calm, trustworthy presence that supports sustainable engagement and retention through data-driven analysis and consistent availability. Built and executed brand awareness and growth campaigns across digital ecosystems, including extensive community programming, social activation, KOL/ambassador management, and social content creation in Web3 environments.…Community and marketing leader with 15+ years of experience bridging communication between customers, retail investors, and organizations. Known for a calm, trustworthy presence that supports sustainable engagement and retention through data-driven analysis and consistent availability. Built and executed brand awareness and growth campaigns across digital ecosystems, including extensive community programming, social activation, KOL/ambassador management, and social content creation in Web3 environments.

David Gillett

Community Manager, Social Media Manager, Digital Marketer, +4

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Community and marketing leader with 15+ years of experience bridging communication between customers, retail investors, and organizations. Known for a calm, trustworthy presence that supports sustainable engagement and retention through data-driven analysis and consistent availability. Built and executed brand awareness and growth campaigns across digital ecosystems, including extensive community programming, social activation, KOL/ambassador management, and social content creation in Web3 environments.…Community and marketing leader with 15+ years of experience bridging communication between customers, retail investors, and organizations. Known for a calm, trustworthy presence that supports sustainable engagement and retention through data-driven analysis and consistent availability. Built and executed brand awareness and growth campaigns across digital ecosystems, including extensive community programming, social activation, KOL/ambassador management, and social content creation in Web3 environments.

Available to hire

Community and marketing leader with 15+ years of experience bridging communication between customers, retail investors, and organizations. Known for a calm, trustworthy presence that supports sustainable engagement and retention through data-driven analysis and consistent availability.

Built and executed brand awareness and growth campaigns across digital ecosystems, including extensive community programming, social activation, KOL/ambassador management, and social content creation in Web3 environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Community Manager at Kadena Network

January 1, 2023 - December 31, 2024

Re-established communication between the community and internal teams while enabling community feedback and visibility. Coordinated with marketing, technical, and ecosystem teams to align community messaging and initiatives. Developed social media growth strategies for a Web3 environment and managed paid and organic marketing activities. Managed KOL/influencer relations and outreach, and designed/managed POAP growth campaigns on Zealy, Galxe, and QuestN. Moderated and led Twitter/Discord Spaces and AMAs, developed a multi-tier ambassador program, and managed partnership and promotional request curation.

Community Manager at peaq network

January 1, 2023 - Present

Managed and supported a global Web3/crypto community across Discord, Telegram, and X for a leading DePIN ecosystem. Hosted 100+ weekly live community calls, AMAs, and ecosystem discussions, growing regular attendance from under 10 to 200+ live attendees. Executed 70+ Twitter/X Spaces and live broadcasts focused on ecosystem education, partnerships, and product awareness. Supported community growth to 150K+ Discord members and 300K+ X followers through consistent engagement and social activation. Coordinated moderators, ambassadors, ecosystem contributors, and partner communities across time zones. Created educational and community initiatives to improve onboarding, retention, and trust.

Canadian Territory Growth & Sales Manager at Over The Edge

January 1, 2020 - December 31, 2021

Developed and supported nonprofit partnerships across Canada (including United Way, Easter Seals, Camp Shalom, Big Brothers Big Sisters, Habitat for Humanity, and Special Olympics). Created proposals and managed opportunities in Salesforce while coordinating campaign requirements across nonprofit leaders, sponsors, venues, internal teams, vendors, and event operations. Advised partners on participant recruitment and event promotion, producing reusable social content, templates, calendars, and playbooks for consistent participation. Supported sponsorship development, activation logistics, relationship management, and follow-through from planning to delivery.

Digital Marketing Manager at Viewbid Auctions

January 1, 2020 - December 31, 2023

Owned customer communications, social media, website traffic, digital campaigns, analytics, and marketing/design workstreams for an online auction and ecommerce business. Managed a weekly email program for ~11,000 subscribers with 36–40% average open rates using segmentation, campaign reporting, and customer behavior insights. Managed approximately $3,000/month in paid media and built reporting across acquisition, conversion, sales, retention, support trends, and campaign performance. Partnered with leadership on mobile-app planning and customer experience, and launched an Amazon storefront generating ~$50,000 in its first six months.

Founder, Owner and President at Gillett Brewery Consultants

January 1, 2018 - December 31, 2022

Managed large-scale consulting projects including sourcing, customer management, on-site meetings, equipment installation, commissioning, and post-sales support. Managed contractors and subcontractors to deliver projects on time and on budget. Led marketing across platforms, created content, engaged community, and designed/developed an e-commerce website. Developed and presented sales and training seminars to prospective clients with a focus on client and community growth through education.

Founder, President & CEO at Everwood Ave Brew Shop / Nordic Malz Corp

January 1, 2012 - December 31, 2020

Grew a startup business to approximately $2M in annual revenue. Managed employees with regular meetings, KPI setting, and team execution against targets. Developed and managed social media engagement strategies for products and initiatives. Conducted interviews, hiring, and training across departments. Increased customer interactions through online campaigns and direct marketing. Designed, developed, and marketed three ecommerce websites on different platforms. Attended national and international trade shows and conferences. Developed and implemented SOPs across business operations, and oversaw/implemented launch and branding of new product lines.