I'm Ginevra Margarini, a second-year student pursuing a dual Master’s degree in Digital Fashion Communication at Université Paris 1 Panthéon-Sorbonne and USI. I’m passionate about the intersection of fashion, beauty, and digital content creation, and I love storytelling that connects brands with audiences. Through my studies and internships, I’m building expertise in social media strategy, brand communication, and omnichannel fashion storytelling, always with a friendly, collaborative approach.

Ginevra Margarini

I'm Ginevra Margarini, a second-year student pursuing a dual Master’s degree in Digital Fashion Communication at Université Paris 1 Panthéon-Sorbonne and USI. I’m passionate about the intersection of fashion, beauty, and digital content creation, and I love storytelling that connects brands with audiences. Through my studies and internships, I’m building expertise in social media strategy, brand communication, and omnichannel fashion storytelling, always with a friendly, collaborative approach.

Available to hire

I’m Ginevra Margarini, a second-year student pursuing a dual Master’s degree in Digital Fashion Communication at Université Paris 1 Panthéon-Sorbonne and USI. I’m passionate about the intersection of fashion, beauty, and digital content creation, and I love storytelling that connects brands with audiences.

Through my studies and internships, I’m building expertise in social media strategy, brand communication, and omnichannel fashion storytelling, always with a friendly, collaborative approach.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Digital Campaign Concept Lead at Ferragamo × Four Seasons
October 1, 2025 - December 31, 2025
Developed a luxury collaboration marketing campaign concept, including social media strategy, competitor analysis and benchmarking. Created content and experiential marketing strategies to enhance brand storytelling and audience engagement.
Store Opening Communications Planner at ZARA Lugano
October 1, 2024 - January 31, 2025
Developed communication strategy for Zara Lugano launch across influencer, editorial, and social media campaigns. Supported launch activations, content planning and pre-opening campaigns to drive brand awareness and local engagement.

Education

M.S Digital Fashion Communication (Dual Degree) at Université Paris 1 Panthéon-Sorbonne
January 1, 2025 - June 1, 2026
M.S Digital Communication (Dual Degree) at Università della Svizzera italiana
January 1, 2024 - June 1, 2026
B.A Cultural Heritage Studies at Università degli Studi di Milano
January 1, 2021 - December 31, 2024
Diploma in Classical Studies at Liceo Classico E. Cairoli
January 1, 2016 - December 31, 2021

Qualifications

Scholarship in Memory of Prof. Silvia Moroni
January 1, 2021 - June 1, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other