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I work at the intersection of e-commerce and digital marketing, blending creativity, communication, and marketing to drive fashion industry strategies with a dynamic, results-driven approach. I thrive on crafting content and campaigns, managing digital channels, and leveraging data and KPIs to optimize performance.…

Giovanni Gallo

Digital Marketer, eCommerce Developer, PPC Manager, +1

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I work at the intersection of e-commerce and digital marketing, blending creativity, communication, and marketing to drive fashion industry strategies with a dynamic, results-driven approach. I thrive on crafting content and campaigns, managing digital channels, and leveraging data and KPIs to optimize performance.…

Available to hire

I work at the intersection of e-commerce and digital marketing, blending creativity, communication, and marketing to drive fashion industry strategies with a dynamic, results-driven approach. I thrive on crafting content and campaigns, managing digital channels, and leveraging data and KPIs to optimize performance.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

Work Experience

E-Commerce Manager at Doria 1905

January 1, 2020 - Present

End-to-end management of the brand's Shopify e-commerce ecosystem. Store administration and customization of transactional email templates (Shopify Liquid, bilingual IT/EN, brand-consistent design). Diagnosed and fixed a critical GA4 purchase-tracking failure by rewriting the Shopify Custom Pixel within the sandboxed Web Pixel environment. Multilingual SEO optimization (sitemap structure, hreflang consistency). Management and performance analysis of Google Ads campaigns (including Performance Max), with ROAS-driven budget recommendations in coordination with the brand's agency. Multi-channel sales monitoring, including the Wolf & Badger marketplace — a significant share of weekly revenue — with data aggregation across Google Ads, GA4 and Shopify.