Available to hire
Hi, I’m Giorgia, a recent Master’s graduate in Strategic Management at LUISS with a strong passion for marketing, digital communication, and brand strategy. I’ve had the opportunity to work in both corporate and more creative environments, from performance marketing at Immobiliare.it to campaign support at Philip Morris International, while also managing freelance social media projects.
What really makes me stand out is that I combine an analytical mindset with a creative side: I love understanding data and consumer behavior, but I also enjoy content ideation, branding, and finding new ways to communicate effectively. I’m curious, proactive, and I adapt quickly to new environments and challenges. I’m also very passionate about innovation, fashion, beauty, and everything related to the digital world and marketing trends.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Performance Marketer at Immobiliare.it
May 1, 2020 - PresentSupported planning, execution, and optimization of digital marketing campaigns across multiple advertising platforms. Monitored and analyzed campaign performance data using analytics and reporting tools to support marketing decisions and improve results. Analyzed market trends, user behavior, and competitors’ activities to identify growth opportunities and support strategic initiatives. Collaborated with cross-functional teams on performance marketing and tracking activities for web and app environments. Contributed to reporting and data visualization activities, transforming insights into actionable recommendations.
Social Media Content Creator & Administrative Assistant at Freelance Collaboration for a Bodybuilding Coach (Remote)
October 1, 2023 - PresentDeveloped and launched the Instagram profile. Created tailored visual and written content to enhance online visibility. Managed the schedule and appointments. Coordinated communications with clients to ensure timely and professional service.
Marketing Campaign Coordinator at Philip Morris International
November 1, 2020 - April 1, 2026Supported the planning and execution of nationwide IQOS brand activation campaigns, ensuring alignment between headquarters, agencies, and field teams. Coordinated third-party agencies to guarantee flawless in-store and promotional event execution. Monitored and analyzed commercial KPIs to evaluate campaign effectiveness and consumer engagement. Collaborated with cross-functional teams (Marketing, Sales, and Field Operations) to optimize campaign performance and ensure brand consistency. Developed and analyzed reporting and process-tracking tools using Excel and PowerPoint to support management decision-making.
Back-office Commercial / Export Manager at Open Data S.r.l.
June 1, 2024 - August 1, 2024Managed customer requests. Placed orders and prepared commercial offers. Managed delivery notes. Monitored inventories, coordinated with suppliers and managed logistics. Managed international shipments.
Performance Marketing at Immobiliare.it
May 1, 2022 - PresentSupported the planning, execution, and optimization of digital marketing campaigns across multiple advertising platforms. Monitored and analyzed campaign performance data using analytics and reporting tools to support marketing decisions and improve results. Assisted in the analysis of market trends, user behavior, and competitors' activities to identify growth opportunities and support strategic initiatives. Collaborated with cross-functional teams on performance marketing and tracking activities for web and app environments. Contributed to reporting and data visualization activities, transforming insights into actionable recommendations.
Social Media Content Creator & Administrative Assistant at Freelance Collaboration for a Bodybuilding Coach
October 1, 2023 - PresentDeveloped and launched the Instagram profile. Created tailored visual and written content to enhance online visibility. Managed the schedule and appointments. Coordinated communications with clients to ensure timely and professional service.
Third Parties at Philip Morris International
November 1, 2025 - April 1, 2026Supported the planning and execution of nationwide IQOS brand activation campaigns, ensuring alignment between headquarters, agencies, and field teams. Assisted in the coordination of third-party agencies to guarantee flawless in-store and promotional event execution. Monitored and analyzed commercial KPIs to evaluate campaign effectiveness and consumer engagement. Collaborated with cross-functional teams (Marketing, Sales, and Field Operations) to optimize campaign performance and ensure brand consistency. Developed and analyzed reporting and process-tracking tools using Excel and PowerPoint to support management decision-making.
Education
Master’s Degree at LUISS Guido Carli
September 1, 2023 - July 1, 2025Erasmus at University of Leeds
September 1, 2022 - January 1, 2023Bachelor’s Degree at LUISS Guido Carli
September 1, 2020 - October 1, 2023High School Diploma at Cambridge International Scientific High School “Leoniano” Istituto Paritario Bonifacio VIII
September 1, 2015 - June 1, 2020Master’s Degree at LUISS Guido Carli
September 1, 2023 - July 1, 2025Erasmus at University of Leeds
September 1, 2022 - January 1, 2023Bachelor’s Degree in Economia e Management at LUISS Guido Carli
September 1, 2020 - October 1, 2023High School Diploma at Cambridge International Scientific High School “Leoniano” Istituto Paritario Bonifacio VIII Anagni
September 1, 2015 - June 1, 2020Qualifications
Google Analytics Certification
May 1, 2026 - May 22, 2026Google Ads Display Certification
May 1, 2026 - May 22, 2026Google Ads Search Certification
May 1, 2026 - May 22, 2026Fundamentals of digital marketing
March 1, 2025 - May 22, 2026Training and information on protection of personal data of minors
May 1, 2023 - May 22, 2026English C2.2 (Luiss Guido Carli)
May 1, 2022 - May 22, 2026Neuromarketing course
July 1, 2021 - May 22, 2026Basic Life Support Defibrillation
January 1, 2019 - January 1, 2022ICDL Certificate Full Standard
July 1, 2020 - May 22, 2026Cambridge English Certificate: C1 ADVANCED
December 1, 2019 - May 22, 2026SAT test
March 1, 2019 - May 22, 2026International General Certificate of Secondary Education (IGCSE)
September 1, 2017 - May 22, 2026Google Analytics Certification
May 1, 2026 - May 22, 2026Google Ads Display Certification
May 1, 2026 - May 22, 2026Google Ads Search Certification
May 1, 2026 - May 22, 2026Fundamentals of Digital Marketing
March 1, 2025 - May 22, 2026Protection of Personal Data of Minors
May 1, 2023 - May 22, 2026English C2.2
May 1, 2022 - May 22, 2026Neuromarketing course
July 1, 2021 - May 22, 2026Basic Life Support Defibrillation
January 1, 2019 - May 22, 2026ICDL Certificate Full Standard
July 1, 2020 - May 22, 2026Cambridge English Certificate: C1 Advanced
December 1, 2019 - May 22, 2026SAT test
March 1, 2019 - May 22, 2026IGCSE
January 1, 2017 - January 1, 2019Industry Experience
Retail, Professional Services, Media & Entertainment, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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