Giorgia Arena

Performance Marketing at Immobiliare.it

Supported planning, execution, and optimization of digital marketing campaigns across multiple advertising platforms. Analyzed campaign performance data to support marketing decisions and improve results. Analyzed market trends and user behavior to identify growth opportunities and support strategic initiatives. Collaborated with cross-functional teams on performance marketing and tracking for web and app environments. Contributed to reporting and data visualization to translate insights into actionable recommendations.

Campaign Coordinator (IQOS Brand Activation) at Philip Morris International

Supported the planning and execution of nationwide IQOS brand activation campaigns; Coordinated third‑party agencies to ensure flawless in-store and promotional event execution; Monitored and analyzed commercial KPIs to evaluate campaign effectiveness and consumer engagement; Collaborated with Marketing, Sales, and Field Operations to optimize campaign performance and ensure brand consistency; Developed and analyzed reporting and process-tracking tools using Excel and PowerPoint to support management decision-making.

Third Parties at Philip Morris International

Supported the planning and execution of nationwide IQOS brand activation campaigns, ensuring alignment between headquarters, agencies, and field teams. Assisted in the coordination of third-party agencies to guarantee flawless in-store and promotional event execution. Monitored and analyzed commercial KPIs to evaluate campaign effectiveness and consumer engagement. Collaborated with cross-functional teams (Marketing, Sales, and Field Operations) to optimize campaign performance and ensure brand consistency. Developed and analyzed reporting and process-tracking tools using Excel and PowerPoint to support management decision-making.

Back-office Commercial / Export Manager at Open Data S.r.l.

Managed customer requests. Placed orders and prepared commercial offers. Managed delivery notes. Monitored inventories, coordinated with suppliers and managed logistics. Managed international shipments.

Social Media Content Creator & Administrative Assistant at Freelance Collaboration for a Bodybuilding Coach

Developed and launched the Instagram profile. Created tailored visual and written content to enhance online visibility. Managed the schedule and appointments. Coordinated communications with clients to ensure timely and professional service.

Social Media Content Creator & Administrative Assistant at Freelance Collaboration for a Bodybuilding Coach (Remote)

Developed and launched the Instagram profile. Created tailored visual and written content to enhance online visibility. Managed the schedule and appointments. Coordinated communications with clients to ensure timely and professional service.

Performance Marketing at Immobiliare.it

Supported the planning, execution, and optimization of digital marketing campaigns across multiple advertising platforms. Monitored and analyzed campaign performance data using analytics and reporting tools to support marketing decisions and improve results. Assisted in the analysis of market trends, user behavior, and competitors' activities to identify growth opportunities and support strategic initiatives. Collaborated with cross-functional teams on performance marketing and tracking activities for web and app environments. Contributed to reporting and data visualization activities, transforming insights into actionable recommendations.

Marketing Campaign Coordinator at Philip Morris International

Supported the planning and execution of nationwide IQOS brand activation campaigns, ensuring alignment between headquarters, agencies, and field teams. Coordinated third-party agencies to guarantee flawless in-store and promotional event execution. Monitored and analyzed commercial KPIs to evaluate campaign effectiveness and consumer engagement. Collaborated with cross-functional teams (Marketing, Sales, and Field Operations) to optimize campaign performance and ensure brand consistency. Developed and analyzed reporting and process-tracking tools using Excel and PowerPoint to support management decision-making.