I’m Giorgos, a digital marketing specialist and content creator with experience in social media strategy, content production, and analytics. I’m the founder of eftymakesfood, a food content brand with 28K+ followers and thousands of weekly views across TikTok, Instagram, and Facebook, where I produce engaging short-form videos and collaborate with food brands. Previously, I worked as a Shopper Marketing Officer at C.A. Papaellinas Group, managing campaigns, budgets, and activations for FMCG brands while applying data-driven insights with tools like Google Analytics, Power BI, and SAP. I help brands grow their presence online by combining creativity with measurable results. Whether it’s content creation, social media management, or campaign analytics, I bring both hands-on expertise and a strategic mindset.

I’m Giorgos, a digital marketing specialist and content creator with experience in social media strategy, content production, and analytics. I’m the founder of eftymakesfood, a food content brand with 28K+ followers and thousands of weekly views across TikTok, Instagram, and Facebook, where I produce engaging short-form videos and collaborate with food brands. Previously, I worked as a Shopper Marketing Officer at C.A. Papaellinas Group, managing campaigns, budgets, and activations for FMCG brands while applying data-driven insights with tools like Google Analytics, Power BI, and SAP. I help brands grow their presence online by combining creativity with measurable results. Whether it’s content creation, social media management, or campaign analytics, I bring both hands-on expertise and a strategic mindset.

Available to hire

I’m Giorgos, a digital marketing specialist and content creator with experience in social media strategy, content production, and analytics. I’m the founder of eftymakesfood, a food content brand with 28K+ followers and thousands of weekly views across TikTok, Instagram, and Facebook, where I produce engaging short-form videos and collaborate with food brands.

Previously, I worked as a Shopper Marketing Officer at C.A. Papaellinas Group, managing campaigns, budgets, and activations for FMCG brands while applying data-driven insights with tools like Google Analytics, Power BI, and SAP.

I help brands grow their presence online by combining creativity with measurable results. Whether it’s content creation, social media management, or campaign analytics, I bring both hands-on expertise and a strategic mindset.

See more

Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Founder & Content Creator at Efty Makes Food
January 1, 2024 - Present
Founder and Content Creator for a cross-platform food content brand reaching 28K+ followers and thousands of weekly views across TikTok, Instagram and Facebook. Produced, filmed and edited high-performing short-form recipes tailored to Greek and Cypriot audiences. Secured paid collaborations with local and international food companies. Drove consumer engagement and brand reach through data-informed content planning and cross-platform campaigns.
Shopper Marketing Officer at C.A. Paparellinas Group
June 1, 2024 - September 20, 2025
Designed campaigns and managed budgets; used analytics tools to optimize performance and deliver measurable results in digital marketing. Collaborated with cross-functional teams to drive shopper marketing initiatives.

Education

BSc at University of Amsterdam
September 1, 2019 - June 1, 2022
MSc at University of West London
October 1, 2024 - September 20, 2025

Qualifications

Google Analytics Certification
January 11, 2030 - September 20, 2025
Google Ads Certification
January 11, 2030 - September 20, 2025
Digital Marketing, Search Engine Marketing, Social Media Marketing (Student Life Academy)
January 11, 2030 - September 20, 2025
Microsoft Office
January 11, 2030 - September 20, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other