Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing professional with experience in CRM, lifecycle marketing, customer segmentation, and consumer insights. Through internships at Mastercard and Warner Bros. Discovery, and experience developing brand lift studies and audience insights for clients, I bring a structured approach to understanding customer behavior and communicating results to stakeholders. I work with CRM briefs, lifecycle marketing initiatives, KPI tracking, and A/B testing, using tools such as Excel, Power BI, BigQuery, SQL (in progress), and generative AI (ChatGPT, Claude, Gemini, Microsoft Copilot). Native in Portuguese and fluent in English and Spanish, I collaborate cross-functionally and support strategy-to-execution across digital and promotional campaigns.…Marketing professional with experience in CRM, lifecycle marketing, customer segmentation, and consumer insights. Through internships at Mastercard and Warner Bros. Discovery, and experience developing brand lift studies and audience insights for clients, I bring a structured approach to understanding customer behavior and communicating results to stakeholders. I work with CRM briefs, lifecycle marketing initiatives, KPI tracking, and A/B testing, using tools such as Excel, Power BI, BigQuery, SQL (in progress), and generative AI (ChatGPT, Claude, Gemini, Microsoft Copilot). Native in Portuguese and fluent in English and Spanish, I collaborate cross-functionally and support strategy-to-execution across digital and promotional campaigns.

Giovanna Sperotto

Marketing Analyst, Performance Marketer, Marketing Consultant





Marketing professional with experience in CRM, lifecycle marketing, customer segmentation, and consumer insights. Through internships at Mastercard and Warner Bros. Discovery, and experience developing brand lift studies and audience insights for clients, I bring a structured approach to understanding customer behavior and communicating results to stakeholders. I work with CRM briefs, lifecycle marketing initiatives, KPI tracking, and A/B testing, using tools such as Excel, Power BI, BigQuery, SQL (in progress), and generative AI (ChatGPT, Claude, Gemini, Microsoft Copilot). Native in Portuguese and fluent in English and Spanish, I collaborate cross-functionally and support strategy-to-execution across digital and promotional campaigns.…Marketing professional with experience in CRM, lifecycle marketing, customer segmentation, and consumer insights. Through internships at Mastercard and Warner Bros. Discovery, and experience developing brand lift studies and audience insights for clients, I bring a structured approach to understanding customer behavior and communicating results to stakeholders. I work with CRM briefs, lifecycle marketing initiatives, KPI tracking, and A/B testing, using tools such as Excel, Power BI, BigQuery, SQL (in progress), and generative AI (ChatGPT, Claude, Gemini, Microsoft Copilot). Native in Portuguese and fluent in English and Spanish, I collaborate cross-functionally and support strategy-to-execution across digital and promotional campaigns.

Available to hire

Marketing professional with experience in CRM, lifecycle marketing, customer segmentation, and consumer insights. Through internships at Mastercard and Warner Bros. Discovery, and experience developing brand lift studies and audience insights for clients, I bring a structured approach to understanding customer behavior and communicating results to stakeholders.

I work with CRM briefs, lifecycle marketing initiatives, KPI tracking, and A/B testing, using tools such as Excel, Power BI, BigQuery, SQL (in progress), and generative AI (ChatGPT, Claude, Gemini, Microsoft Copilot). Native in Portuguese and fluent in English and Spanish, I collaborate cross-functionally and support strategy-to-execution across digital and promotional campaigns.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Italian

Beginner

Work Experience

Marketing Consulting Intern | CRM, Lifecycle Marketing & Performance at Mastercard

January 20, 2025 - June 1, 2026

Worked on marketing consulting projects for financial institutions focused on CRM, lifecycle marketing, and performance analysis. Supported planning of lifecycle marketing initiatives for customer retention and engagement across the credit card lifecycle. Analyzed customer data to identify behaviors and segments, supporting personalized communication strategies. Built CRM briefs for digital and promotional campaigns, linking strategy, segmentation, and execution. Monitored campaign KPIs and results using basic Power BI to support performance analysis and stakeholder presentations. Participated in A/B testing development and monitoring, analyzing open rate, CTR, CTO, and impact on customer volumes. Developed strategic reports and presentations with campaign results, insights, and marketing recommendations. Managed timelines and approval workflows with internal and external teams to ensure alignment and on-time delivery.

Games and Esports Product Intern at Warner Bros. Discovery

January 1, 2023 - December 1, 2024

Contributed to the growth of the Warner Play YouTube channel from 500,000 to 1 million subscribers in 17 months by supporting editorial planning and strategic content development. Supported coordination of the Brazilian stage of the Mortal Kombat 1 circuit, generating more than 95,000 YouTube views and bringing together over 40 participants. Participated in sponsorship negotiations with Sony and Logitech for the Brazilian Mortal Kombat circuit. Managed suppliers, timelines, and on-site logistics for large-scale events including CCXP, BGS, and Gamescom. Developed strategic decks and briefs to present titles such as Mortal Kombat 1 and Hogwarts Legacy to agencies, partners, and sponsors.

Marketing Insights and Analytics Intern at Twitter

March 1, 2022 - September 1, 2022

Worked on the development and analysis of brand lift studies, using Kantar and Nielsen reports as methodological references. Supported questionnaire development and analysis of awareness, brand recall, top-of-mind awareness, and brand perception metrics. Used YouGov behavioral and consumer data to identify audience affinities and support media sales proposals. Ran BigQuery queries using structured templates to extract campaign data. Contributed to performance reports for internal teams and external clients.