Giovanna Sperotto

Worked on marketing consulting projects for financial institutions focused on CRM, lifecycle marketing, and performance analysis. Supported planning of lifecycle marketing initiatives for customer retention and engagement across the credit card lifecycle. Analyzed customer data to identify behaviors and segments, supporting personalized communication strategies. Built CRM briefs for digital and promotional campaigns, linking strategy, segmentation, and execution. Monitored campaign KPIs and results using basic Power BI to support performance analysis and stakeholder presentations. Participated in A/B testing development and monitoring, analyzing open rate, CTR, CTO, and impact on customer volumes. Developed strategic reports and presentations with campaign results, insights, and marketing recommendations. Managed timelines and approval workflows with internal and external teams to ensure alignment and on-time delivery.

Contributed to the growth of the Warner Play YouTube channel from 500,000 to 1 million subscribers in 17 months by supporting editorial planning and strategic content development. Supported coordination of the Brazilian stage of the Mortal Kombat 1 circuit, generating more than 95,000 YouTube views and bringing together over 40 participants. Participated in sponsorship negotiations with Sony and Logitech for the Brazilian Mortal Kombat circuit. Managed suppliers, timelines, and on-site logistics for large-scale events including CCXP, BGS, and Gamescom. Developed strategic decks and briefs to present titles such as Mortal Kombat 1 and Hogwarts Legacy to agencies, partners, and sponsors.

Worked on the development and analysis of brand lift studies, using Kantar and Nielsen reports as methodological references. Supported questionnaire development and analysis of awareness, brand recall, top-of-mind awareness, and brand perception metrics. Used YouGov behavioral and consumer data to identify audience affinities and support media sales proposals. Ran BigQuery queries using structured templates to extract campaign data. Contributed to performance reports for internal teams and external clients.