Available to hire
Hi, I’m Giovanna Alaa, a results-driven digital marketing professional with over six years of experience leading high-performance campaigns across MEN A markets. I’m skilled in cross-channel media buying, optimization, and analytics, and I love turning data into actionable insights that increase ROI. I collaborate closely with product, analytics, and sales teams to build compelling brand narratives and scalable growth strategies.
I thrive in fast-paced environments and enjoy blending creativity with data-driven decision making. I’m fluent in English, French, and Arabic, and I bring a collaborative, cross-functional mindset to every project to deliver measurable results for clients and teams alike.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
French
Fluent
English
Fluent
Work Experience
Digital Marketing Professional at Freelance
January 1, 2022 - January 1, 2022Administered brand presence and boosted engagement through strategic social media management. Implemented efficient media buying strategies, improving reach and conversions.
Ad Operations Campaign Manager at Aleph Group
December 1, 2021 - PresentManaged cross-platform campaigns for four MEN A markets, reducing CPA YoY by 25%. Optimized media buying across Google, Meta, TikTok, Criteo, and DV360. Collaborated with product, analytics, and sales to increase client ROI by 35%.
Ad Operations Campaign Manager at Aleph Group (Connect Ads)
December 1, 2021 - November 18, 2025Managed cross-platform campaigns for 4 MENA markets, reducing CPA by 25% YoY. Optimized media buying using Google, Meta, TikTok, Criteo, and DV360. Collaborated with product, analytics, and sales to increase client ROI by 35%.
Senior Community Manager at Scribble DM
June 1, 2021 - June 1, 2021Increased engagement across multi-platform social media accounts. Analyzed data to produce performance reports and guide campaign direction. Improved team workflow and communication for better client satisfaction.
Digital Marketing Professional Freelancer
January 1, 2021 - December 31, 2023Administered brand presence and boosted engagement through strategic social media management. Implemented efficient media buying strategies, improving reach and conversions.
Senior Community Manager at Scribble DM
June 1, 2019 - June 1, 2021Increased engagement across multi-platform social media accounts. Analyzed data to produce performance reports and guide campaign direction. Improved team workflow and communication for better client satisfaction.
PR Specialist at Coptic Orthodox Cultural Center
April 1, 2019 - April 1, 2019Coordinated events and ensured smooth execution for optimal attendee experience. Streamlined internal communication and processes for better efficiency.
PR Specialist at Coptic Orthodox Culture Center
November 1, 2018 - April 30, 2019Coordinated events and ensured smooth execution for optimal attendee experience. Streamlined internal communication and processes for better efficiency.
Education
Master of International Management at IAE de Poitiers, France
January 1, 2017 - January 1, 2018Bachelor of Commerce and Business Administration (French) at Ain Shams University, Egypt
January 1, 2013 - January 1, 2017Bachelor of Management Science at IAE de Poitiers, France
January 1, 2015 - January 1, 2016Management Diploma at IAE de Poitiers, France
January 1, 2013 - January 1, 2015Egyptian High School Diploma at Notre Dame de la Délivrande, Cairo
January 1, 1999 - January 1, 2013Master of Management at IAE de Poitiers, France
January 1, 2017 - December 31, 2018Bachelor of Business at IAE de Poitiers, France
January 1, 2015 - December 31, 2016Bachelor of Science in Management Science at Ain Shams University
January 1, 2013 - December 31, 2017High School Diploma at Notre Dame de la Délivrande
January 1, 1999 - December 31, 2013Qualifications
Meta Certified Media Buying Professional
January 11, 2030 - November 18, 2025Google Ads Search Certification
January 11, 2030 - November 18, 2025Google Display & Video 360
January 11, 2030 - November 18, 2025Amazon Sponsored Ads
January 11, 2030 - November 18, 2025Apple Search Ads Certified
January 11, 2030 - November 18, 2025LinkedIn Marketing Strategy
January 11, 2030 - November 18, 2025Pinterest Media Buyer Certification
January 11, 2030 - November 18, 2025Criteo Programmatic Advertising Professional
January 11, 2030 - November 18, 2025Google Tag Manager Fundamentals
January 11, 2030 - November 18, 2025Udacity Digital Marketing Nanodegree
January 11, 2030 - November 18, 2025Meta Certified Media Buying Professional
January 11, 2030 - December 10, 2025Google Ads Search Certification
January 11, 2030 - December 10, 2025Google Display & Video 360 Certification
January 11, 2030 - December 10, 2025Amazon Sponsored Ads Certification
January 11, 2030 - December 10, 2025Apple Search Ads Certification
January 11, 2030 - December 10, 2025LinkedIn Marketing Strategy Certification
January 11, 2030 - December 10, 2025Pinterest Marketing Professional
January 11, 2030 - December 10, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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