I’m Gise lle E s c an dón Sil v a, an industrial designer turned visual creator and neuromarketing-focused brand strategist. I combine 10+ years of illustration and caricature experience with 7 years of university teaching to help brands communicate clearly and leave a lasting emotional impression. I’ve worked across licensing and graphic design for major entertainment brands, brand design and marketing consulting, signage and visual communication, and long-term freelance illustration projects. I’m especially passionate about emotional and experiential design—using strong graphic expression and tools like Adobe Illustrator, Photoshop, Fresco, and InDesign to transform ideas into memorable brand experiences.…

Gise lle E s c an dón Sil v a

I’m Gise lle E s c an dón Sil v a, an industrial designer turned visual creator and neuromarketing-focused brand strategist. I combine 10+ years of illustration and caricature experience with 7 years of university teaching to help brands communicate clearly and leave a lasting emotional impression. I’ve worked across licensing and graphic design for major entertainment brands, brand design and marketing consulting, signage and visual communication, and long-term freelance illustration projects. I’m especially passionate about emotional and experiential design—using strong graphic expression and tools like Adobe Illustrator, Photoshop, Fresco, and InDesign to transform ideas into memorable brand experiences.…

Available to hire

I’m Gise lle E s c an dón Sil v a, an industrial designer turned visual creator and neuromarketing-focused brand strategist. I combine 10+ years of illustration and caricature experience with 7 years of university teaching to help brands communicate clearly and leave a lasting emotional impression.

I’ve worked across licensing and graphic design for major entertainment brands, brand design and marketing consulting, signage and visual communication, and long-term freelance illustration projects. I’m especially passionate about emotional and experiential design—using strong graphic expression and tools like Adobe Illustrator, Photoshop, Fresco, and InDesign to transform ideas into memorable brand experiences.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Web Design Pilot LLC
March 22, 2025 - Present
As a Graphic Designer at Web Design Pilot LLC, I create impactful visual experiences by combining UI design, branding, and 3D modeling in Blender for web and mobile apps. My background in industrial design and illustration allows me to merge technical logic, user experience, and a unique artistic touch. I craft intuitive interfaces, strong brand identities, custom 3D assets, and character designs that elevate digital products.
Graphic Designer and Children's Illustrator at Vianna Books
July 1, 2024 - Present
As a Graphic Designer and Children's Illustrator at Vianna Books, I bring stories and creative concepts to life for young readers. My work spans children’s book illustration, coloring book design, and web design. By combining character design, visual storytelling, and UI/web design, I craft cohesive experiences that engage children and their families, ensuring high-quality design across both print and digital platforms. Core Areas: Children’s Illustration | Character Design | Coloring Books | Web Design | Children’s Editorial.
Graphic Designer at Novus Signs
January 1, 2024 - Present
Creates graphic design materials for signage and related visual applications, delivering consistent and impactful results for client requirements.
Graphic Designer at Signs Experts
January 1, 2022 - January 1, 2024
Produced graphic design deliverables for signage and visual communication needs, applying strong visual expression to functional and brand-oriented outputs.
Brand Designer & Marketing Consultant at Cámara de Comercio de Cali
January 1, 2020 - January 1, 2021
Designed brand assets and supported marketing consulting work, helping shape identity and communication strategies aligned with business goals.
Adjunct Professor (Design) at Fundación Academia de Dibujo Profesional
January 1, 2018 - January 1, 2019
Provided training in drawing and professional graphic expression, strengthening students’ creative process and applied design skills.
Graphic Designer and Illustrator at Super Visual Creative Agency
July 1, 2017 - Present
I help brands connect with their audiences through strategic design, illustration, and digital development. My work combines the technical foundation of industrial design with a strategic perspective on consumer behavior. As Creative Director at SuperVisual, I transform complex ideas into visual solutions that not only look great but truly perform. Thanks to my industrial design background, my work is built to go beyond the screen: I create integrated solutions that are optimized for both digital environments and physical production, including print, manufacturing, signage, and spatial design. My areas of expertise: - Branding: Purpose-driven brand identity. - UI/UX: Intuitive, pixel-perfect digital interfaces. - Illustration: Editorial pieces with a unique, artistic identity. - Strategy: Content designed to connect and generate impact. - Physical Design: Applications for print, signage, and environmental design. With over 8 years of experience as a university professor and international recognition for my art, I combine academic rigor with detailed technical execution. I am passionate about "digital and physical craft"—caring for every pixel, stroke, and material to ensure your brand stands out for its quality and consistency across every format.
Adjunct Professor (Design) at Universidad del Valle
January 1, 2015 - January 1, 2019
Delivered university instruction centered on design methodology and creative development, fostering student skills in branding, entrepreneurship, and emotional/experiential design.
Adjunct Professor (Design) at Universidad Nacional de Colombia
January 1, 2013 - January 1, 2015
Taught and mentored students in creativity and design-focused methodology, emphasizing graphic expression, entrepreneurship, and emotional design.
Web & Graphic Designer (Licensing Management for Disney & Nickelodeon) at Totem Creativos
January 1, 2010 - January 1, 2011
Designed web and graphic materials and supported licensing management activities for Disney and Nickelodeon, ensuring brand-consistent visual execution across deliverables.
Illustration & Caricature (Freelancer) at GisCreativa
January 1, 2006 - Present
Created editorial-style illustration and caricature works, collaborating with clients on visual concepts and finished artwork for diverse briefs and audiences.

Education

Bachelor’s Degree in Industrial Design at Universidad Icesi
July 15, 2002 - February 16, 2008
Master in Neuromarketing at Unir - Universidad Internacional La Rioja
July 1, 2016 - August 1, 2017
Industrial Design (Bachelor’s) at Universidad Icesi
January 11, 2030 - January 1, 2008

Qualifications

Master’s in Neuromarketing
January 11, 2030 - January 1, 2017
Special Award - "2019 Philosophers Lao Zi & Zen Master Huineng Caricatures" (Eyes of Artists International Competition & Exhibition)
January 1, 2019 - January 1, 2019
Special Recognition - "SPECIAL RECOGNITION COLOMBIAN CARICATURIST" (4th International Cartoon & Graphic Humor Contest NOTICARTUN COLOMBIA - "Tribute to Consuelo Lago")
January 1, 2018 - January 1, 2018
First Prize - Concurso HACEB: "Cocina de Piso de interés social" (Industrias HACEB & Universidad Icesi)
January 1, 2005 - January 1, 2005

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Retail
    Por la libertad de nuestro padre y los Camunelas

    As the illustrator for “Por la libertad de nuestro padre y los Camunelas”, written by Maria Paz Landaeta M., I had the incredible opportunity to bring this adventurous Spanish-language children’s story to life through vibrant visual storytelling.

    This thrilling tale follows the daring adventures of Mia, Sarah, Eva, Flora, and Steffany as they embark on a brave mission to rescue their father.

    My Creative Contribution:
    Character Design: Developed the distinct, expressive personalities of Mia, Sarah, Eva, Flora, and Steffany, ensuring each sister shines with courage and individuality.

    Interior Illustrations: Crafted immersive scene artwork that captures the suspense, excitement, and emotional heart of their rescue mission.

    Editorial Layout: Designed the book’s interior pacing and typography for an engaging, visually seamless reading experience.

    Cover Art: Created a dynamic and captivating cover that immediately draws young readers into the mystery and adventure of the Camunelas.

    A children's Book Based on a true Story After the Rainbow By Dennis Paulaha

    As an illustrator and editorial designer, I had the privilege of bringing to life After the Rainbow, a touching children’s book based on a true story written by Dennis Paulaha. This project involved a comprehensive creative process, which included character design, interior illustrations, editorial layout, and cover design. It was an unforgettable experience that transformed a moving real-life story into an illustrated children’s book full of color and sensitivity.