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Hi, I’m Gisselle Cavais—an experienced fashion marketing & communication professional focused on turning brand and product information into engaging digital storytelling. I currently work with Armani Exchange product books, video content, webinars, live streaming, and social formats, supporting learning journeys across European and APAC markets through clear, brand-consistent messaging. I love building contemporary content experiences end-to-end: from product description and presentation storytelling to on-camera facilitation and coordinated event production. I also bring AI-powered thinking into content creation and learning innovation, acting as a reliable point of contact for international subsidiaries while collaborating across internal teams and external agencies to deliver high-quality, customer-facing training and digital assets.…Hi, I’m Gisselle Cavais—an experienced fashion marketing & communication professional focused on turning brand and product information into engaging digital storytelling. I currently work with Armani Exchange product books, video content, webinars, live streaming, and social formats, supporting learning journeys across European and APAC markets through clear, brand-consistent messaging. I love building contemporary content experiences end-to-end: from product description and presentation storytelling to on-camera facilitation and coordinated event production. I also bring AI-powered thinking into content creation and learning innovation, acting as a reliable point of contact for international subsidiaries while collaborating across internal teams and external agencies to deliver high-quality, customer-facing training and digital assets.

GISELLE CABAIS

Content Producer, Brand Strategist, Digital Marketer, +3

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Hi, I’m Gisselle Cavais—an experienced fashion marketing & communication professional focused on turning brand and product information into engaging digital storytelling. I currently work with Armani Exchange product books, video content, webinars, live streaming, and social formats, supporting learning journeys across European and APAC markets through clear, brand-consistent messaging. I love building contemporary content experiences end-to-end: from product description and presentation storytelling to on-camera facilitation and coordinated event production. I also bring AI-powered thinking into content creation and learning innovation, acting as a reliable point of contact for international subsidiaries while collaborating across internal teams and external agencies to deliver high-quality, customer-facing training and digital assets.…Hi, I’m Gisselle Cavais—an experienced fashion marketing & communication professional focused on turning brand and product information into engaging digital storytelling. I currently work with Armani Exchange product books, video content, webinars, live streaming, and social formats, supporting learning journeys across European and APAC markets through clear, brand-consistent messaging. I love building contemporary content experiences end-to-end: from product description and presentation storytelling to on-camera facilitation and coordinated event production. I also bring AI-powered thinking into content creation and learning innovation, acting as a reliable point of contact for international subsidiaries while collaborating across internal teams and external agencies to deliver high-quality, customer-facing training and digital assets.

Available to hire

Hi, I’m Gisselle Cavais—an experienced fashion marketing & communication professional focused on turning brand and product information into engaging digital storytelling. I currently work with Armani Exchange product books, video content, webinars, live streaming, and social formats, supporting learning journeys across European and APAC markets through clear, brand-consistent messaging.

I love building contemporary content experiences end-to-end: from product description and presentation storytelling to on-camera facilitation and coordinated event production. I also bring AI-powered thinking into content creation and learning innovation, acting as a reliable point of contact for international subsidiaries while collaborating across internal teams and external agencies to deliver high-quality, customer-facing training and digital assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Lead content (Product & Video) / Content & Digital Learning Support at Armani Exchange (via Giorgio Armani)

November 1, 2024 - Present

On top of training responsibilities, managed the production and delivery of video content and event formats (workshops, masterclasses, webinars, live streaming) and produced internal seasonal digital/social assets supporting brand education and internal communications.

Worldwide Junior Product Trainer at Giorgio Armani

November 1, 2024 - Present

Lead content and learning delivery for Armani Exchange product education across product books, video formats, webinars, live streaming, and social content. Coordinate seasonal product book production (FW & SS) covering 300+ garments per season, including copywriting and technical product descriptions, plus presentation design and product storytelling. Produce and deliver video workshops, masterclasses, webinars, and live-streaming events for Italian and Russian-speaking markets, coordinating content development, external agencies, production, and on-camera facilitation for 200+ participants. Create 10+ social and digital content pieces per season for internal communication channels. Develop AI-powered content to enhance learning experiences, including video content and digital fashion-show formats. Act as a point of contact for international subsidiaries in the UK, Spain, and APAC (including Hong Kong and China), coordinating communications and training activities across markets.

World Wide Junior Product Trainer at Giorgio Armani

November 1, 2024 - Present

Lead brand communication and product storytelling for the AX Women’s collection across multiple countries (Europe and APAC). Coordinate seasonal product books (FW & SS) covering 300+ garments per season, including copywriting, technical product descriptions, and presentation design with product storylines. Produce and deliver learning events including 2 video workshops and 2 masterclasses per year, 20+ webinars per season, and 2 live-streaming events for Italian and Russian-speaking markets, coordinating content development, external agencies, production, and on-camera facilitation for 200+ participants. Create 10+ social and digital content pieces per season for AX internal communication channels (posts, Reels, Stories). Develop AI-powered content to enhance the learning experience and serve as a point of contact for international subsidiaries (UK, Spain, Hong Kong, China), coordinating communication and training activities across markets.

Lead Content Development & Event Production (Brand communication & product storytelling)

January 1, 2024 - December 1, 2024

Supported brand consistency and digital communication by writing and adapting product and brand information for learning formats, including video workshops and event content aligned with Armani Exchange product books and training schedules.

Sales Assistant at Tenohamilàno

October 1, 2023 - February 1, 2024

Delivered customer-facing sales support in a fashion retail environment. Applied understanding of consumer behavior and product presentation to support sales and in-store experience.

Sales Assistant at Tenohamil

October 1, 2023 - February 1, 2024

Delivered customer-facing sales support in a fashion retail environment, developing an understanding of consumer behavior and product presentation.

Sales Assistant at Tenoham ilan

October 1, 2023 - February 29, 2024

Delivered customer-facing sales support in a fashion retail environment. Developed understanding of consumer behavior and effective product presentation.