Available to hire
Hi, I’m Giselle Fiorela Watts Tirado, a social communicator and journalist with two years of experience in marketing across various companies in Colombia. I specialize in content creation and digital storytelling, with skills in screenwriting, photography, and video production. I enjoy using tools like Canva, CapCut, Filmora, and Adobe Premiere to bring creative ideas to life and manage content strategies on platforms such as WordPress, Instagram, and TikTok.
I’m passionate about strategic communication and always eager to strengthen my brand presence through innovative and engaging content. Whether it’s writing scripts, producing videos, or creating social media campaigns, I love connecting with audiences and delivering stories that matter.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Copy editor at La Razón.Co
July 1, 2023 - January 9, 2024Wrote and adapted scripts on current events, ensuring clarity, engagement, and alignment with platform-specific formats. Produced informational carousels on cultural, political, and trending topics for Instagram, combining research, writing, and graphic design. Wrote news articles for the website and repurposed them for social media platforms such as Instagram and Facebook. Conducted on-the-ground reporting to gather content, enhance storytelling accuracy, and connect with local audiences. Helped increase engagement and reach by delivering content aligned with audience interests and digital trends. Created and presented video content tailored for digital audiences, including live and recorded segments for social media.
Online community manager at Sergio Fajardo's Colombian presidential campaign
January 10, 2022 - May 30, 2022Managed social media channels (Instagram, Facebook, and X/Twitter) for the presidential campaign in the Córdoba department. Created and published strategic content tailored to the political context and local audience. Wrote engaging copy for posts, stories, and event updates to enhance public outreach and campaign visibility. Conducted photographic coverage of campaign events and field activities, contributing to visual communication efforts. Supported the coordination of digital messaging aligned with campaign goals and regional strategies.
Copy Editor at La Razón.Co
July 1, 2023 - January 9, 2024Wrote and adapted scripts on current events, ensuring clarity, engagement, and alignment with platform-specific formats. Produced informational carousels for Instagram on cultural, political, and trending topics combining research, writing, and graphic design. Wrote news articles for the website and repurposed them for social media platforms including Instagram and Facebook. Conducted on-the-ground reporting to gather content, enhance storytelling accuracy, and connect with local audiences. Helped increase engagement and reach by delivering content aligned with audience interests and digital trends. Created and presented video content tailored for digital audiences, including live and recorded segments for social media.
Online Community Manager at Sergio Fajardo's Colombian presidential campaign
January 10, 2022 - May 30, 2022Managed social media channels (Instagram, Facebook, and X/Twitter) for the presidential campaign in the Córdoba department. Created and published strategic content tailored to the political context and local audience. Wrote engaging copy for posts, stories, and event updates to enhance public outreach and campaign visibility. Conducted photographic coverage of campaign events and field activities, contributing to visual communication efforts. Supported the coordination of digital messaging aligned with campaign goals and regional strategies.
University Teacher at Universidad Pontificia Bolivariana
February 24, 2023 - April 25, 2023Taught and instructed courses at the university level.
Education
Social Communicator and Journalist at Universidad Pontificia Bolivariana
January 22, 2019 - February 23, 2024Social Communicator and Journalist at Universidad Pontificia Bolivariana
January 22, 2019 - February 23, 2024Qualifications
English as a second language
February 11, 2025 - July 7, 2025Fundamentals of Digital Marketing
June 10, 2025 - July 7, 2025University teacher
February 24, 2023 - April 25, 2023English as a second language
February 11, 2025 - July 7, 2025Fundamentals of Digital Marketing
June 10, 2025 - July 7, 2025Industry Experience
Media & Entertainment, Government, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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