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I am a luxury retail leader with 10 years of experience across Greater China and Europe, specializing in client development, omnichannel experience, and CRM strategy. I have a proven track record in driving clienteling, digital innovation, and brand campaigns for iconic maisons including Prada and Bulgari. I excel at leading cross-functional teams, launching large-scale digital projects, and delivering measurable growth in sales, client engagement, and brand elevation. I am multilingual (Italian, English, Chinese, French) with strong cross-cultural expertise, thriving in fast-paced luxury environments.…I am a luxury retail leader with 10 years of experience across Greater China and Europe, specializing in client development, omnichannel experience, and CRM strategy. I have a proven track record in driving clienteling, digital innovation, and brand campaigns for iconic maisons including Prada and Bulgari. I excel at leading cross-functional teams, launching large-scale digital projects, and delivering measurable growth in sales, client engagement, and brand elevation. I am multilingual (Italian, English, Chinese, French) with strong cross-cultural expertise, thriving in fast-paced luxury environments.

Giulia Daverio

PRO

Content Producer, Brand Strategist, Marketing Strategist, +7

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I am a luxury retail leader with 10 years of experience across Greater China and Europe, specializing in client development, omnichannel experience, and CRM strategy. I have a proven track record in driving clienteling, digital innovation, and brand campaigns for iconic maisons including Prada and Bulgari. I excel at leading cross-functional teams, launching large-scale digital projects, and delivering measurable growth in sales, client engagement, and brand elevation. I am multilingual (Italian, English, Chinese, French) with strong cross-cultural expertise, thriving in fast-paced luxury environments.…I am a luxury retail leader with 10 years of experience across Greater China and Europe, specializing in client development, omnichannel experience, and CRM strategy. I have a proven track record in driving clienteling, digital innovation, and brand campaigns for iconic maisons including Prada and Bulgari. I excel at leading cross-functional teams, launching large-scale digital projects, and delivering measurable growth in sales, client engagement, and brand elevation. I am multilingual (Italian, English, Chinese, French) with strong cross-cultural expertise, thriving in fast-paced luxury environments.

Available to hire

Lugano, Switzerland

I am a luxury retail leader with 10 years of experience across Greater China and Europe, specializing in client development, omnichannel experience, and CRM strategy. I have a proven track record in driving clienteling, digital innovation, and brand campaigns for iconic maisons including Prada and Bulgari.

I excel at leading cross-functional teams, launching large-scale digital projects, and delivering measurable growth in sales, client engagement, and brand elevation. I am multilingual (Italian, English, Chinese, French) with strong cross-cultural expertise, thriving in fast-paced luxury environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Chinese

Advanced

French

Advanced

Work Experience

Social CRM and Campaign Manager at Prada Group

April 1, 2023 - July 1, 2025

Leading local clienteling strategy and planning for Prada, Miu Miu China and Rong Zhai; developing content and local campaigns; driving omnichannel initiatives across digital and retail touchpoints to enhance client retention and high‑net‑worth client conversion.

Omnichannel Experience, Conversion and Analytics Manager at BVLGARI

January 1, 2022 - March 1, 2023

Spearheaded content and UX/UI evolution across e-business platforms; piloted innovations including High Jewelry O2O livestreaming and Metaverse experiences; delivered integrated omnichannel analytics shaping retail and digital strategy in Greater China.

Digital Manager, Greater China Region at BVLGARI

September 1, 2019 - December 1, 2021

Directed regional digital Client Experience projects across China, Hong Kong, Macau and Taiwan; launched bulgari.cn ecommerce in 6 months, delivering +68% sales growth; managed multi‑million RMB budget and built a cross‑functional team to drive digital transformation.

Digital Specialist, Greater China Region at BVLGARI

September 1, 2018 - August 1, 2019

Project Manager for the development of Bulgari’s clienteling app across Greater China with LVMH Digital; designed and implemented a local Social CRM platform integrated with Salesforce, automating client journeys and campaigns.

Digital Solutions for Retail and Marketing Analyst, Global at BVLGARI

May 1, 2017 - August 1, 2018

Assisted global rollout of Salesforce CRM, including system setup, integration and adoption; contributed to experiential concepts and international campaigns, including Japan initiatives.

Assistant Marketing Manager and Editor at DEZAN SHIRA & ASSOCIATES

November 1, 2016 - January 1, 2017

Market research; produced articles and essays for the firm’s publishing and communication efforts; managed B2B CRM and client marketing initiatives.

Assistant Project Manager at #be | the digital me by TeeHee Asia

September 1, 2015 - April 1, 2016

Developed brand identity and positioning; oversaw website and brand materials; project and digital product management.

Tutor at BE Academy

January 1, 2016 - January 1, 2017

Provided academic support to international students in business and languages.

Founder at BOMA Studio

September 1, 2025 - Present

Strategic, brand, and innovation consulting, providing tailored solutions to help businesses optimize performance and achieve their goals in both domestic and international markets.

Social CRM and Campaign Manager, China at Prada Group

April 1, 2023 - July 1, 2025

Leading the local clienteling strategy and planning for Prada, Miu Miu China and Rong Zhai, ensuring alignment with HQ vision while tailoring engagement to the Chinese luxury consumer; development of content and implementation of local campaigns; driving local omnichannel initiatives and projects across digital and retail touchpoints, enhancing client retention and HNW client conversion.

Omnichannel Experience, Conversion and Analytics Manager at BVLGARI - China (Greater China Region)

January 1, 2022 - March 1, 2023

Spearheaded content and UXUI evolution across e-business platforms, ensuring brand consistency and innovation; piloted strategic innovations including High Jewelry O2O livestreaming and Metaverse experiences for luxury clients; delivered integrated omnichannel analytics and insights, shaping retail and digital strategy across the greater China market.