Available to hire
I am an analytical and results-driven professional with experience across marketing, trade, retail execution, and business analysis in international environments. I currently contribute to strategic retail and sustainability initiatives at L’Oréal Italia by leveraging data to drive decision-making and performance improvement. I take ownership and thrive in fast-moving contexts, coordinating cross-functional teams and turning data insights into actionable strategies that improve brand equity and in-store experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Merchandising Specialist at L’Oréal Italia
June 1, 2025 - PresentSeedZ Program – Built the PROSHOP channel database (256 pos) and product placement and visual merchandising strategy. Ensured brand equity and execution by coordinating cross-functional teams and agencies. Analyzed sell-out trends and created VM and digital content guidelines to support brand and channel growth. Led the development of a PPD sustainability platform targeting a 30% reduction in salons’ environmental consumption.
Trade Marketing & Category Management Intern at L’Oréal Italia – Consumer Product Division, Skincare
November 1, 2024 - May 31, 2025Optimized promotional strategies with retailers across distribution channels to drive sales growth. Developed Excel interactive dashboards and panels, providing insights into sales performance and SKU visibility. Managed trade marketing operations and sell-in/sell-out analysis, ensuring in-store visibility, consumer experience, ROI. Collaborated with internal and external stakeholders to optimize CRM, storytelling and commercial levers.
Visual Merchandising and Trade Marketing Intern at PUIG Italia – Niche Brands
September 1, 2023 - October 31, 2024Developed and implemented strategies for product displays and store layouts. Assisted in the set-up and maintenance of VM displays to optimize product placement and maximize sales opportunities. Was the point of reference for all suppliers and agencies to set up the brands within the stores.
Education
MSc in Marketing and Digital Media - Fashion and Luxury specialization at ESCP Business School
September 1, 2022 - July 1, 2023Economics and Business Administration - Marketing specialization at Università Cattolica del Sacro Cuore
September 1, 2018 - September 1, 2021Qualifications
LVMH Certificate
January 11, 2030 - March 3, 2026Google Ads Search Certification
January 11, 2030 - March 3, 2026Google Analytics Certification
January 11, 2030 - March 3, 2026Hootsuite Platform Certification
January 11, 2030 - March 3, 2026Hootsuite Social Media Marketing Certification
January 11, 2030 - March 3, 2026Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Data Analyst
We have the best data analyst experts on Twine. Hire a data analyst in Milan today.