Available to hire
I’m a data-driven digital marketer with a track record of driving paid social campaigns, including Meta Ads and Google Ads, email marketing, and cross-channel initiatives. I love analyzing campaign performance, testing creative and audiences, and translating data into actionable optimizations to boost acquisition and engagement.
Currently, I contribute to the marketing and communications team at a banking institution, planning and optimizing multi-channel campaigns, collaborating with internal teams to align objectives with growth strategies, and delivering measurable results across Meta, Google, and email CRM initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Advanced
Arabic
Beginner
Work Experience
Web Marketing Specialist at BQuadro
September 1, 2020 - September 1, 2022Assisted with management and optimization of paid advertising campaigns. Analyzed marketing KPIs and campaign performance to identify optimization opportunities.
Communication Manager / Social Media Manager at NehEx Srl
September 1, 2022 - October 1, 2023Planned and executed digital campaigns across Meta and TikTok platforms. Analyzed performance data to optimize audience targeting and creative effectiveness. Conducted creative and audience testing to improve campaign engagement.
Marketing & Communications Specialist at Banking Institution
October 1, 2023 - PresentData-driven digital marketer responsible for planning and optimizing multi-channel digital campaigns, including Meta Ads platform optimization, Google Ads campaigns, email marketing and CRM campaigns. Analyzes campaign performance metrics (CTR, CPC, engagement, conversions) to improve efficiency and collaborates with internal teams to align campaigns with marketing and acquisition objectives.
Communication Manager / Social Media Manager at Neh Ex Srl
October 1, 2022 - October 1, 2023Managed Meta Ads campaigns to promote products and services; Planned and executed digital campaigns across Meta and TikTok platforms; Analyzed performance data to optimize audience targeting and creative effectiveness; Conducted creative and audience testing to improve campaign engagement.
Education
Master's Degree - Multimedia Communication Management at COREP – University of Turin
January 11, 2030 - April 16, 2026Bachelor's Degree - Communication Sciences at University of Turin
January 11, 2030 - April 16, 2026Specialization Course - Digital Communication at IED – Istituto Europeo di Design, Turin
January 11, 2030 - April 16, 2026Master's Degree in Multimedia Communication Management at University of Turin
January 11, 2030 - June 3, 2026Bachelor's Degree in Communication Sciences at University of Turin
January 11, 2030 - June 3, 2026Specialization Course in Digital Communication at IED – Istituto Europeo di Design, Turin
January 11, 2030 - June 3, 2026Qualifications
Specialization Course - Digital Communication
January 11, 2030 - April 16, 2026Specialization Course in Digital Communication
January 11, 2030 - June 3, 2026Master's Degree in Multimedia Communication Management
January 11, 2030 - June 3, 2026Bachelor's Degree in Communication Sciences
January 11, 2030 - June 3, 2026Industry Experience
Financial Services, Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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