Giulia Aviano
I'm a data-driven digital marketer with a track record of driving paid social campaigns, including Meta Ads and Google Ads, email marketing, and cross-channel initiatives.
About
I’m a data-driven digital marketer with a track record of driving paid social campaigns, including Meta Ads and Google Ads, email marketing, and cross-channel initiatives. I love analyzing campaign performance, testing creative and audiences, and translating data into actionable optimizations to boost acquisition and engagement.
Currently, I contribute to the marketing and communications team at a banking institution, planning and optimizing multi-channel campaigns, collaborating with internal teams to align objectives with growth strategies, and delivering measurable results across Meta, Google, and email CRM initiatives.
- 6 years' experience
- Joined April 2026
Languages
- ItalianFluent
- EnglishAdvanced
- ArabicBeginner
Industry experience
- Financial Services
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 4 roles
Data-driven digital marketer responsible for planning and optimizing multi-channel digital campaigns, including Meta Ads platform optimization, Google Ads campaigns, email marketing and CRM campaigns. Analyzes campaign performance metrics (CTR, CPC, engagement, conversions) to improve efficiency and collaborates with internal teams to align campaigns with marketing and acquisition objectives.
Managed Meta Ads campaigns to promote products and services; Planned and executed digital campaigns across Meta and TikTok platforms; Analyzed performance data to optimize audience targeting and creative effectiveness; Conducted creative and audience testing to improve campaign engagement.
Planned and executed digital campaigns across Meta and TikTok platforms. Analyzed performance data to optimize audience targeting and creative effectiveness. Conducted creative and audience testing to improve campaign engagement.
Education· 6
Certifications and awards
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