Giulia Russo

Led community strategy and execution across social platforms with full ownership of growth, engagement, and member experience. Managed the YouTube channel including content planning, audience-insight-led scheduling, community engagement, and moderation to drive consistent audience growth. Produced high-quality video and social content in collaboration with creators aligned to YouTube strategy. Designed and scaled an Ambassador Program supporting emerging creators through mentoring and long-term empowerment. Built and nurtured a highly engaged online community by actively managing conversations, responding to comments, and fostering meaningful relationships. Owned community initiatives end-to-end—from campaign planning and activation to post-campaign evaluation—represented the brand at community events, and delivered stakeholder reporting using analytics and performance tracking.

Directed social media strategy across LinkedIn, YouTube, Twitter, and Facebook to increase engagement and follower growth. Launched influencer-led live stream content, driving a 100% increase in subscriber base. Conceptualized and executed cross-channel product launch campaigns supporting revenue goals. Built and scaled influencer marketing programs, securing partnerships for educational and promotional content. Led agency teams in the creation and delivery of global paid campaigns. Reported social performance and strategic recommendations to senior leadership, and mentored freelance content contributors reviewing creative approaches.