GEORGE H. EL KHABBAZ

Lead the company’s entire production operation, overseeing all production activities from bidding through delivery, managing budgets, resource allocation, and vendor pipelines; supervise directors, DOPs, production teams, and post facilities; act as senior client-facing representative advising on feasibility and optimization; ensure premium production value and operational efficiency in the Saudi market.

Established and led Mada’s production division, building staffing, processes, supplier networks, budgeting systems; oversaw end-to-end production of national campaigns across multiple cities in KSA; translated agency briefs into executable production strategies; led negotiations with crews, talent, and vendors; introduced production planning and reporting systems; managed simultaneous large-scale shoots across broadcast, digital, and branded content.

Produced major campaigns for Etisalat UAE, Domino’s KSA, Abu Dhabi Media, Al Mosafer, and Hala February; worked directly with creatives during concept development to design production approaches aligned with budget and feasibility; managed bid packages, production timelines, and vendor sourcing across multiple GCC territories; supervised shoots from pre-production through post, ensuring brand consistency and delivery standards; served as primary liaison between agency stakeholders and external production partners; delivered fast-turnaround campaigns under tight broadcast schedules.