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Hi, I'm Gladys Gonzalez, an Influencer Marketing Manager and Social Media Specialist with 6+ years of experience driving brand growth through content creation, community engagement, and data-driven strategy. I thrive collaborating with teams and creators to plan and execute campaigns, optimize social presence, and turn insights into engaging experiences across channels.…

Gladys Gonzalez

Influencer Marketing Manager, Social Media Manager, Content Creator, +5

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Hi, I'm Gladys Gonzalez, an Influencer Marketing Manager and Social Media Specialist with 6+ years of experience driving brand growth through content creation, community engagement, and data-driven strategy. I thrive collaborating with teams and creators to plan and execute campaigns, optimize social presence, and turn insights into engaging experiences across channels.…

Available to hire

Hi, I’m Gladys Gonzalez, an Influencer Marketing Manager and Social Media Specialist with 6+ years of experience driving brand growth through content creation, community engagement, and data-driven strategy.

I thrive collaborating with teams and creators to plan and execute campaigns, optimize social presence, and turn insights into engaging experiences across channels.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Influencer Marketing Manager at Preservation

March 1, 2017 - February 1, 2020

Led influencer marketing efforts and partnerships, developed strategy to amplify brand presence, managed campaigns, and analyzed performance to inform future activations.

Social Media Manager / Digital Marketing Coordinator at Avana Lifestyle

September 1, 2020 - February 1, 2022

Managed product listings via Shopify, ensuring pricing accuracy, descriptions, and imagery. Supported digital marketing activities including email marketing and social media management.

Influencer Marketing & Social Media Coordinator at Odacite

February 1, 2022 - July 1, 2022

Collaborated with PR influencer promotions and press opportunities; coordinated messaging across channels. Supported planning and execution of product launch events and influencer events including venue and vendor sourcing. Created and managed post-event reports capturing attendance, results, and insights.

Social Media Manager at Pistola Denim

July 1, 2022 - June 1, 2023

Owned and managed the day-to-day brand’s social media accounts. Created and published content that feels personal, engaging, and aligned with the brand's authentic voice. Managed content calendar, ensuring timely rollout aligned with broader campaign objectives. Monitored and tracked social media performance and analytics.

Brand & Influencer Marketing Specialist at Pistola Denim

June 1, 2023 - January 1, 2025

Created and published content that feels personal, engaging, and aligned with the brand's authentic voice. Created and managed post-event reports; planned and executed product launches and influencer events; managed vendor sourcing. Monitored social media performance and analytics.

Content Creator at Independent / Freelance

May 1, 2025 - Present

Created and edited high-quality videos using mobile editing tools for various clients. Produced marketing campaigns according to industry trends. Owned and managed the day-to-day brand’s social media accounts.