GABRIELA L. LORENZ

Available to hire

I am a UX Design Director with over 15 years of experience designing digital products and more than 7 years managing design teams.

About

I am a UX Design Director with over 15 years of experience designing digital products and more than 7 years managing design teams. I facilitate Design Thinking methodologies to help stakeholders discover the right problem, before exploring solutions. My design process includes understanding, defining, ideating, executing, and validating design. My philosophy is centered on user-centered design aligned with the business strategy. I believe in continuous improvement and the empowerment of my colleagues. Over the past years, I have worked with various teams to enhance their contributions and maturity in leadership.

  • 19 years' experience
  • Joined June 2026

Skills· 1

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • FrenchFluent
  • GermanAdvanced
  • ItalianBeginner
  • ChineseBeginner

Industry experience

  • Healthcare
  • Professional Services
  • Education
  • Financial Services
  • Telecommunications

Work experience· 5 roles

UX Design Lead · Ärztekasse GenossenschaftJan 2025 – Present · 1 yr 11 mos

Principal UX Designer for the healthcare records and invoicing platform. Responsibilities include moderating design workshops and writing UX documentation.

UX Design Director · UBS SwitzerlandMar 2023 – Dec 2024 · 1 yr 10 mos

Led the UX Design for various internal groups. Developed project plans and managed design teams.

UX Design Lead · Avaloq AGSep 2019 – Feb 2023 · 3 yrs 6 mos

Worked on strategy, market research, and concept design as part of a team. Focused on institutional goals and strategic planning.

UX Designer · Avaloq AGFeb 2017 – Aug 2019 · 2 yrs 7 mos
Previous positions · VariousJan 2007 – Jan 2017 · 10 yrs 1 mo

Education

Bachelor's Degree in Visual Communication Design · Fine Arts College, UNLP (Argentina)2004 – 2010
Diploma in UX - UFLA · UFLA, Argentina2012 – 2013
MBA in Sustainable Business · BSL St. Gallen University (Switzerland)2018 – 2020

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