I am a UX Design Director with over 15 years of experience designing digital products and more than 7 years managing design teams. I facilitate Design Thinking methodologies to help stakeholders discover the right problem, before exploring solutions. My design process includes understanding, defining, ideating, executing, and validating design. My philosophy is centered on user-centered design aligned with the business strategy. I believe in continuous improvement and the empowerment of my colleagues. Over the past years, I have worked with various teams to enhance their contributions and maturity in leadership.…

GABRIELA L. LORENZ

I am a UX Design Director with over 15 years of experience designing digital products and more than 7 years managing design teams. I facilitate Design Thinking methodologies to help stakeholders discover the right problem, before exploring solutions. My design process includes understanding, defining, ideating, executing, and validating design. My philosophy is centered on user-centered design aligned with the business strategy. I believe in continuous improvement and the empowerment of my colleagues. Over the past years, I have worked with various teams to enhance their contributions and maturity in leadership.…

Available to hire

I am a UX Design Director with over 15 years of experience designing digital products and more than 7 years managing design teams. I facilitate Design Thinking methodologies to help stakeholders discover the right problem, before exploring solutions. My design process includes understanding, defining, ideating, executing, and validating design. My philosophy is centered on user-centered design aligned with the business strategy. I believe in continuous improvement and the empowerment of my colleagues. Over the past years, I have worked with various teams to enhance their contributions and maturity in leadership.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent
German
Advanced
Italian
Beginner
Chinese
Beginner

Work Experience

UX Design Lead at Ärztekasse Genossenschaft
January 1, 2025 - Present
Principal UX Designer for the healthcare records and invoicing platform. Responsibilities include moderating design workshops and writing UX documentation.
UX Design Director at UBS Switzerland
March 1, 2023 - December 1, 2024
Led the UX Design for various internal groups. Developed project plans and managed design teams.
UX Design Lead at Avaloq AG
September 1, 2019 - February 28, 2023
Worked on strategy, market research, and concept design as part of a team. Focused on institutional goals and strategic planning.
UX Designer at Avaloq AG
February 1, 2017 - August 31, 2019
Translated requirements into prototypes for different platforms and services.
Previous positions at Various
January 1, 2007 - January 31, 2017
Held roles at different institutions in Argentina, including design and UX positions.

Education

Bachelor's Degree in Visual Communication Design at Fine Arts College, UNLP (Argentina)
January 1, 2004 - January 1, 2010
Diploma in UX - UFLA at UFLA, Argentina
January 1, 2012 - January 1, 2013
MBA in Sustainable Business at BSL St. Gallen University (Switzerland)
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Education, Financial Services, Telecommunications

Skills

Experience Level

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