Brand & digital designer with 8+ years of experience crafting high-quality digital experiences, e-commerce campaigns, and scalable visual systems for consumer brands, B2B SaaS, and AI products. I translate creative direction into polished marketing assets, landing pages, and product experiences that improve engagement and conversion.

WAI NGA KWOK

Brand & digital designer with 8+ years of experience crafting high-quality digital experiences, e-commerce campaigns, and scalable visual systems for consumer brands, B2B SaaS, and AI products. I translate creative direction into polished marketing assets, landing pages, and product experiences that improve engagement and conversion.

Available to hire

Brand & digital designer with 8+ years of experience crafting high-quality digital experiences, e-commerce campaigns, and scalable visual systems for consumer brands, B2B SaaS, and AI products. I translate creative direction into polished marketing assets, landing pages, and product experiences that improve engagement and conversion.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
German
Advanced
Chinese
Fluent
Chinese
Fluent

Work Experience

Product Designer (Freelance) at Kulturring in Berlin e.V.
March 1, 2025 - Present
Redesigned digital experiences, campaign assets, and website content using user-centred design principles, increasing audience engagement by 20%. Built reusable Figma components and scalable design systems, reducing production time by 25%. Restructured information architecture and visual hierarchy to improve website navigation clarity by 30%. Delivered production-ready digital assets across websites, campaigns, and communication channels while collaborating closely with stakeholders.
UX/UI Designer (B2B AI SaaS) at HarvestAI GmbH
October 1, 2022 - August 1, 2024
Transformed complex AI workflows into intuitive digital experiences, increasing product engagement by 25%. Redesigned user journeys, interaction flows, and information architecture to improve task completion by 30%. Created scalable Figma component libraries and design systems, reducing development effort by 15%. Produced high-fidelity interfaces, marketing visuals, presentation materials, and product demonstrations supporting customer acquisition and product communication, partnering with Product Managers and Engineers to align business requirements with user experiences.
Social Media & Brand Visual Designer at MUJI Deutschland GmbH
November 1, 2021 - September 1, 2022
Designed high-performing campaign visuals, product marketing assets, and social media content, increasing e-commerce sales by 20%. Created digital assets across e-commerce, paid campaigns, newsletters, and retail communications while maintaining strict brand consistency. Built reusable templates that accelerated campaign production and improved visual consistency across channels.
UX/UI & Marketing Design Freelancer
October 1, 2018 - October 1, 2021
Designed onboarding flows, product interfaces, and prototypes for early-stage SaaS and crypto platforms. Increased user activation rates by 30% through workflow optimization and usability improvements. Collaborated with founders and developers to align business requirements with user-centred design solutions.
Design Head at JacobAmanda (Hong Kong) Limited
August 1, 2013 - June 1, 2016
Led a design team to deliver impactful creative solutions for global brands including Häagen-Dazs, Red Bull, and Lipton.

Education

Bachelor of Arts in Applied and Media Arts at The Hong Kong Polytechnic University
January 11, 2030 - August 5, 2026
UI Design Certificate at CareerFoundry
January 11, 2030 - August 5, 2026
Elements of AI Certificate at University of Helsinki
January 11, 2030 - August 5, 2026
Elements of AI Certificate at University of Alberta
January 11, 2030 - August 5, 2026

Qualifications

UI Design Certificate
January 11, 2030 - August 5, 2026
Client Needs and Software Requirement
January 11, 2030 - August 5, 2026
Elements of AI Certificate
January 11, 2030 - August 5, 2026

Industry Experience

Software & Internet, Consumer Goods, Media & Entertainment, Non-Profit Organization, Retail, Professional Services