Available to hire
Brand & digital designer with 8+ years of experience crafting high-quality digital experiences, e-commerce campaigns, and scalable visual systems for consumer brands, B2B SaaS, and AI products. I translate creative direction into polished marketing assets, landing pages, and product experiences that improve engagement and conversion.
Skills
Experience Level
Language
English
Fluent
German
Advanced
Chinese
Fluent
Chinese
Fluent
Work Experience
Product Designer (Freelance) at Kulturring in Berlin e.V.
March 1, 2025 - PresentRedesigned digital experiences, campaign assets, and website content using user-centred design principles, increasing audience engagement by 20%. Built reusable Figma components and scalable design systems, reducing production time by 25%. Restructured information architecture and visual hierarchy to improve website navigation clarity by 30%. Delivered production-ready digital assets across websites, campaigns, and communication channels while collaborating closely with stakeholders.
UX/UI Designer (B2B AI SaaS) at HarvestAI GmbH
October 1, 2022 - August 1, 2024Transformed complex AI workflows into intuitive digital experiences, increasing product engagement by 25%. Redesigned user journeys, interaction flows, and information architecture to improve task completion by 30%. Created scalable Figma component libraries and design systems, reducing development effort by 15%. Produced high-fidelity interfaces, marketing visuals, presentation materials, and product demonstrations supporting customer acquisition and product communication, partnering with Product Managers and Engineers to align business requirements with user experiences.
Social Media & Brand Visual Designer at MUJI Deutschland GmbH
November 1, 2021 - September 1, 2022Designed high-performing campaign visuals, product marketing assets, and social media content, increasing e-commerce sales by 20%. Created digital assets across e-commerce, paid campaigns, newsletters, and retail communications while maintaining strict brand consistency. Built reusable templates that accelerated campaign production and improved visual consistency across channels.
UX/UI & Marketing Design Freelancer
October 1, 2018 - October 1, 2021Designed onboarding flows, product interfaces, and prototypes for early-stage SaaS and crypto platforms. Increased user activation rates by 30% through workflow optimization and usability improvements. Collaborated with founders and developers to align business requirements with user-centred design solutions.
Design Head at JacobAmanda (Hong Kong) Limited
August 1, 2013 - June 1, 2016Led a design team to deliver impactful creative solutions for global brands including Häagen-Dazs, Red Bull, and Lipton.
Education
Bachelor of Arts in Applied and Media Arts at The Hong Kong Polytechnic University
January 11, 2030 - August 5, 2026UI Design Certificate at CareerFoundry
January 11, 2030 - August 5, 2026Elements of AI Certificate at University of Helsinki
January 11, 2030 - August 5, 2026Elements of AI Certificate at University of Alberta
January 11, 2030 - August 5, 2026Qualifications
UI Design Certificate
January 11, 2030 - August 5, 2026Client Needs and Software Requirement
January 11, 2030 - August 5, 2026Elements of AI Certificate
January 11, 2030 - August 5, 2026Industry Experience
Software & Internet, Consumer Goods, Media & Entertainment, Non-Profit Organization, Retail, Professional Services
Skills
Experience Level
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