I work with non-profits, foundations and academic institutions to achieve their strategic goals by developing and implementing effective brand strategies. I lead and execute the creative direction of graphic design and illustration projects for U.S.-based research organizations, developing strategic layouts, social media and web assets, and event branding that strengthen brand messaging and support each organization's social impact mission.

Gloria Mendoza

I work with non-profits, foundations and academic institutions to achieve their strategic goals by developing and implementing effective brand strategies. I lead and execute the creative direction of graphic design and illustration projects for U.S.-based research organizations, developing strategic layouts, social media and web assets, and event branding that strengthen brand messaging and support each organization's social impact mission.

Available to hire

I work with non-profits, foundations and academic institutions to achieve their strategic goals by developing and implementing effective brand strategies.

I lead and execute the creative direction of graphic design and illustration projects for U.S.-based research organizations, developing strategic layouts, social media and web assets, and event branding that strengthen brand messaging and support each organization’s social impact mission.

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Language

English
Fluent

Work Experience

Senior Designer at Data & Society
November 1, 2022 - August 1, 2024
Led brand guidelines implementation. Refined organization-wide brand identity, established high-quality standards for all materials. Transformed the organization’s visual style. Developed guidelines to shift storytelling around mass incarceration and immigration, prioritizing dignity and racial equity in visual content. Drove fundraising campaigns and directed brand design and production for cross-media campaigns at annual galas (2017, 2018, 2022). Built a creative network and managed the design team, collaborating with interns and freelancers to foster collaboration and coherent brand messaging.
Freelance Designer at Gloria MC Studio
August 1, 2024 - Present
Lead and execute the creative direction of graphic design and illustration projects for U.S.-based research organizations. Develop strategic layouts, social media and web assets, and event branding to strengthen brand messaging and support social impact missions. Collaborated with a diverse team on illustration projects and art direction.
Designer at Era Institute of Justice
February 1, 2016 - October 1, 2022
Led brand guidelines implementation; refined and ensured organization-wide compliance for all branded products, establishing high-quality standards for all materials. Transformed the organization’s visual style by developing guidelines to shift storytelling around mass incarceration and immigration, prioritizing dignity and racial equity in visual content. Drove fundraising campaigns; directed brand design and production for cross-media fundraising campaigns at annual galas (2017, 2018, 2022). Built a creative network by collaborating with Sunset Park and NYC-area artists. Managed the design team, collaborating with senior designers and freelancers, establishing systems and fostering a culture of collaboration.

Education

Certificate in User Experience Design at General Assembly, NY
June 1, 2017 - January 16, 2026
Certificate in Facilitation Fundamentals at The Design Gym, NY
June 1, 2019 - January 16, 2026
Letterforms Archive Program at Letterforms Archive, Remote
January 11, 2030 - January 16, 2026
Intro to Modern Type Design at Letterform Archive, Remote
June 1, 2022 - January 16, 2026
B.F.A. Graphic Design at Fashion Institute of Technology, NY
January 1, 2016 - February 18, 2026
Certificate in User Experience Design at General Assembly, NY
January 1, 2017 - February 18, 2026
Certificate in Facilitation Fundamentals at The Design Gym, NY
January 1, 2019 - February 18, 2026
Intro to Modern Type Design at Letterform Archives, Remote
January 1, 2022 - February 18, 2026

Qualifications

B.F.A. Graphic Design
January 1, 2016 - February 18, 2026
Certificate in User Experience Design
January 1, 2017 - February 18, 2026
Certificate in Facilitation Fundamentals
January 1, 2019 - February 18, 2026
Intro to Modern Type Design
January 1, 2022 - February 18, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services