Available to hire
A results-driven marketing professional with 5 years of experience leading cross-channel marketing initiatives, enhancing social media strategies, and driving business growth through data-driven insights. Adept at managing teams and projects, specializing in digital communication, social media management, and project execution.
Experience Level
Language
English
Fluent
Work Experience
Social Media Manager at Gran Cruiser Bus Corporation
August 1, 2021 - March 1, 2023Developed a marketing strategy, including market analysis and brand positioning, leading to a 25%–60% increase in brand awareness. Refined the brand's communications strategy to effectively target key audiences, significantly boosting engagement rates. Utilized social media platforms to launch and manage campaigns that more than doubled consumer engagement metrics.
Digital Marketing Specialist at Adverb 5
January 1, 2022 - February 1, 2023Developed and executed comprehensive cross-channel marketing strategies that integrated social media, email marketing, and paid advertising to strengthen brand presence and drive consumer engagement. Collaborated with creative and content teams to produce engaging marketing materials and optimize ROI.
Marketing Officer at Czark Mak Corporation
March 1, 2020 - August 1, 2021Collaborated with cross-functional teams including sales, product development, and customer service to align marketing strategies with business objectives. Established and supported go-to-market strategies, ensuring consistent brand messaging across touchpoints.
E-commerce Assistant for Vogue Concepts at SOCI Inc.
August 1, 2019 - January 31, 2020Supported e-commerce operations for Vogue Concepts brands, assisting online storefronts and campaigns, coordinating product listings and promotions.
Social Media Strategist at SOCI Inc.
April 1, 2023 - July 1, 2023Led e-commerce and social media initiatives, driving online performance for Vogue Concepts brands and coordinating cross-functional efforts to align with marketing goals.
Social Media Strategist at SOCI Inc.
August 1, 2023 - PresentLeading a team of social media strategists, enhancing performance and professional growth. Developed standardized workflows, boosting efficiency by 30%. Implemented performance-based incentives, improving team morale and productivity. Prepared the department for growth by developing capacity planning strategies and implementing incentives. Leveraged analytics tools to optimize social media campaigns, achieving a remarkable 474% ROAS and a 9% engagement rate. Used SaaS platforms to manage large-scale social media operations, enabling cross-functional collaboration, real-time reporting, and streamlined client communication. Integrated AI-powered tools for content ideation, copy refinement, and trend forecasting to accelerate creative output and improve campaign performance.
Education
BS in Business Administration, Major in Marketing Management at Polytechnic University of the Philippines
January 1, 2015 - January 1, 2019Qualifications
FESOES (Foundation to Entrepreneurial Skills for Online Enterprises)
January 1, 2020 - January 2, 2026Digital Skills (Intermediate) - Thames International Business School
January 1, 2020 - January 2, 2026Marketing Strategy using Facebook Insights
January 1, 2021 - January 2, 2026Introduction to Coaching for Performance
January 1, 2025 - January 2, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
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