Gienelyn Marie D. Yaya
I’m Gienelyn Marie D. Yaya, a digital marketing specialist based in Auckland with 6+ years of experience across in-house teams and digital agencies.
About
I’m Gienelyn Marie D. Yaya, a digital marketing specialist based in Auckland with 6+ years of experience across in-house teams and digital agencies. I focus on helping brands grow through SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and content that’s built around real search intent.
I also manage social media and creative deliverables using Canva, and I support website updates across platforms like WordPress, Shopify, Duda, and Wix. Alongside client-facing performance reporting in Looker Studio and tools like GA4, Search Console, Semrush, and Ahrefs, I bring strong executive support experience—organising calendars, inboxes, and LinkedIn prospect data to keep marketing teams moving efficiently.
- 11 years' experience
- Joined November 2026
Industry experience
- Professional Services
- Media & Entertainment
- Retail
- Software & Internet
Work experience· 9 roles
Delivered on-page, technical and off-page SEO with AEO and GEO considerations across client websites. Researched keywords, entities and competitors; improved page structure, metadata, contextual links and content relevance for user intent and answer-focused search experiences. Produced monthly and fortnightly client reports in Looker Studio and Canva, and communicated results, opportunities and next steps directly to clients.
Managed in-house SEO, AEO and GEO activity to support organic growth, AI search visibility, and lead generation. Optimised metadata, keyword-led content, internal links, schema and FAQs for Google and AI search experiences. Audited crawlability and indexation and tracked organic performance in GA4, Google Search Console, Ahrefs and Semrush to identify optimisation priorities.
Audited and optimised the business website by completing keyword mapping, metadata updates, heading improvements, internal linking and image alt text. Set up Google Analytics and Google Search Console and supported website and email platform administration.
Education
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