I’m a resolutive, creative, analytical, and methodical UX/UI and graphic designer who enjoys turning user needs into clear, attractive digital experiences. I’m driven by commitment and perseverance, and I bring excellent communication, empathy, and strong aesthetic sensitivity into every project—whether I’m collaborating with a team or leading individual/group deliverables with a positive, proactive mindset. My background combines user-centered design and research with visual and brand-focused work. I prototype and design with tools like Figma and Adobe XD, build wireframes and information architecture, and support decisions with approaches such as A/B testing. I also create and optimize online and offline graphic materials, from campaigns and mailings to packaging illustration, iconography, and editorial layouts—always ensuring consistency and readiness for both web and print.…

Gustavo Pérez Lacruz/gnuinart

I’m a resolutive, creative, analytical, and methodical UX/UI and graphic designer who enjoys turning user needs into clear, attractive digital experiences. I’m driven by commitment and perseverance, and I bring excellent communication, empathy, and strong aesthetic sensitivity into every project—whether I’m collaborating with a team or leading individual/group deliverables with a positive, proactive mindset. My background combines user-centered design and research with visual and brand-focused work. I prototype and design with tools like Figma and Adobe XD, build wireframes and information architecture, and support decisions with approaches such as A/B testing. I also create and optimize online and offline graphic materials, from campaigns and mailings to packaging illustration, iconography, and editorial layouts—always ensuring consistency and readiness for both web and print.…

Available to hire

I’m a resolutive, creative, analytical, and methodical UX/UI and graphic designer who enjoys turning user needs into clear, attractive digital experiences. I’m driven by commitment and perseverance, and I bring excellent communication, empathy, and strong aesthetic sensitivity into every project—whether I’m collaborating with a team or leading individual/group deliverables with a positive, proactive mindset.

My background combines user-centered design and research with visual and brand-focused work. I prototype and design with tools like Figma and Adobe XD, build wireframes and information architecture, and support decisions with approaches such as A/B testing. I also create and optimize online and offline graphic materials, from campaigns and mailings to packaging illustration, iconography, and editorial layouts—always ensuring consistency and readiness for both web and print.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Italian
Advanced
Catalan; Valencian
Advanced
Spanish; Castilian
Fluent

Work Experience

UX/UI Designer
January 1, 2023 - Present
Led a web site redesign to improve user experience and interface design. Worked on prototype design, design systems, image design and redesign, and iconography. Supported information architecture and contributed to A/B testing efforts. Managed layout updates and prepared files for both print and web use.
UX/UI and Graphic Designer
January 1, 2019 - January 1, 2023
Created and optimized online and offline graphic materials such as mailing and campaign assets, adapted and refined illustrations, produced final artwork, and prepared print-ready files. Contributed to branding by maintaining corporate visual identity, performing photo retouching, and supporting video editing needs. Delivered prototyping and UX/UI work to enhance user experience and interfaces, and supported editorial document layout. Handled administrative tasks and incident resolution, and contributed to web design and maintenance.
Illustrator at Sony Music Entertainment & Colourpop Cosmetics
December 15, 2018 - May 8, 2019
Becky G single covers and illustrations for lipstick packaging
Illustrator at gnuinart
April 12, 2016 - Present
Graphic Designer and Illustrator
January 1, 2014 - January 1, 2019
Produced cover artwork and packaging/illustration design for clients including Becky G materials. Designed assets such as Little Black Dress cover artwork and Lux Lipstick packaging illustrations. Managed contractual relationships and documentation preparation, handled content management and publishing through a CMS, and supported contract coordination for deliverables.

Education

UX/UI Master at International University of La Rioja
January 11, 2030 - February 23, 2026
Fine Arts Degree at Polytechnic University of Valencia
January 11, 2030 - February 23, 2026
Erasmus at Accademia di Belle Arti di Venezia
January 11, 2030 - February 23, 2026
UX/UI Master at International University of La Rioja
January 11, 2030 - October 3, 2026
Erasmus at Accademia di Belle Arti di Venezia
January 1, 2019 - January 1, 2021
Fine Arts Degree at Polytechnic University of Valencia
January 11, 2030 - January 1, 2019

Qualifications

Agile project management course: Design thinking and Scrum
January 11, 2030 - February 23, 2026
Agile project management course: Design thinking and Scrum (UNI R.)
January 11, 2030 - October 3, 2026
Winner: III SABJOVE World LGTBI+ Pride Day Poster Contest
January 1, 2021 - October 3, 2026
Vision of Kindness Global Call Award (selected from 1000+ works by the Russian UNESCO Commission)
January 1, 2023 - October 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Consumer Goods, Non-Profit Organization, Other