Ivana Kršić
I am a marketing and innovation professional with 15+ years of executive and management experience across global e-commerce, retail, and FMCG.
About
I am a marketing and innovation professional with 15+ years of executive and management experience across global e-commerce, retail, and FMCG. I enjoy testing new approaches, setting up roadmaps, and building brands through data-driven decisions.
I have lead marketing, innovation, and digital projects for CRO and SLO markets, including SPAR Croatia, focusing on cross-functional coordination, content strategy, and partnerships to drive growth.
- Joined November 2025
Skills· 2
Languages
- CroatianFluent
- EnglishFluent
Industry experience
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 5 roles
Innovation Project Manager and Digital Project Manager: management of shops, competition analysis, creation of business documentation and P&L, monitoring trends and predicting future moves relevant to the FMCG industry; Retail media, Loyalty, Chatbot, B2B collaborations, Data Monetization.
Management of a global e-commerce web shop: creation of campaigns, pricing policy, content coordination, translations, launches, pricing, and promotional campaigns; daily coordination with Planning, Marketing & Social Media, Influencers, Graphics, CRM and all markets.
Marketing Manager for CRO and SLO market: marketing strategy, campaigns, cross-channel coordination, brand development, and performance optimization.
Education
Certifications and awards· 9
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