I am a marketing and innovation professional with 15+ years of executive and management experience across global e-commerce, retail, and FMCG. I enjoy testing new approaches, setting up roadmaps, and building brands through data-driven decisions. I have lead marketing, innovation, and digital projects for CRO and SLO markets, including SPAR Croatia, focusing on cross-functional coordination, content strategy, and partnerships to drive growth.…

Ivana Kršić

I am a marketing and innovation professional with 15+ years of executive and management experience across global e-commerce, retail, and FMCG. I enjoy testing new approaches, setting up roadmaps, and building brands through data-driven decisions. I have lead marketing, innovation, and digital projects for CRO and SLO markets, including SPAR Croatia, focusing on cross-functional coordination, content strategy, and partnerships to drive growth.…

Available to hire

I am a marketing and innovation professional with 15+ years of executive and management experience across global e-commerce, retail, and FMCG. I enjoy testing new approaches, setting up roadmaps, and building brands through data-driven decisions.

I have lead marketing, innovation, and digital projects for CRO and SLO markets, including SPAR Croatia, focusing on cross-functional coordination, content strategy, and partnerships to drive growth.

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Skills

Language

Croatian
Fluent
English
Fluent

Work Experience

Global E-commerce Commercial Manager at FOREO Adria d.o.o.
April 30, 2023 - April 30, 2023
Management of a global e-commerce web shop: creation of campaigns, pricing policy, content coordination, translations, launches, pricing, and promotional campaigns; daily coordination with Planning, Marketing & Social Media, Influencers, Graphics, CRM and all markets.
Innovation Project Manager at SPAR
October 31, 2025 - October 31, 2025
Innovation Project Manager and Digital Project Manager: management of shops, competition analysis, creation of business documentation and P&L, monitoring trends and predicting future moves relevant to the FMCG industry; Retail media, Loyalty, Chatbot, B2B collaborations, Data Monetization.
Marketing Manager at CCC Hrvatska
May 31, 2021 - May 31, 2021
Marketing Manager for CRO and SLO market: marketing strategy, campaigns, cross-channel coordination, brand development, and performance optimization.
Associate Director of Marketing & Sales at Oglasnik d.o.o.
December 31, 2014 - December 31, 2014
Associate Director of Marketing & Sales: marketing strategy, sales alignment, communications, and leadership of marketing initiatives.
Media Planner at Unex MPG d.o.o.
December 31, 2008 - December 31, 2008
Media planning and buying responsibilities within integrated campaigns and retail/media setups.

Education

Bachelor's degree in Journalism at Faculty of Political Science, University of Zagreb
January 1, 2002 - January 1, 2006

Qualifications

Google Analytics 4 Certification
April 20, 2023 - November 11, 2025
HubSpot Social Media Certification
December 20, 2018 - November 11, 2025
HubSpot Content Marketing Certification
January 20, 2019 - November 11, 2025
HubSpot Sales Enablement Certification
May 20, 2019 - November 11, 2025
SEMrush Academy SEO Fundamentals Certification
June 20, 2019 - November 11, 2025
NLP Practitioner
November 20, 2019 - November 11, 2025
NLP in Sales
January 20, 2020 - November 11, 2025
Google Certification
October 20, 2018 - November 11, 2025
Mini MBA in Innovations and Digital Transformations
April 20, 2024 - November 11, 2025

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services

Skills

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