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I'm a transformative Brand Designer and Creative Lead with 25+ years shaping compelling narratives and building high-performing teams across healthcare, technology, and real estate. I blend hands-on design craft with strategic vision to deliver brands that grow the business and inspire talent. I thrive on mentoring rising talent, fostering cross-team collaboration, and delivering cohesive brand systems, stories, and experiences—from strategy and concept through production and delivery.…I'm a transformative Brand Designer and Creative Lead with 25+ years shaping compelling narratives and building high-performing teams across healthcare, technology, and real estate. I blend hands-on design craft with strategic vision to deliver brands that grow the business and inspire talent. I thrive on mentoring rising talent, fostering cross-team collaboration, and delivering cohesive brand systems, stories, and experiences—from strategy and concept through production and delivery.

Geo Ogonosky

Creative Director, Art Director, Brand Designer, +2

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I'm a transformative Brand Designer and Creative Lead with 25+ years shaping compelling narratives and building high-performing teams across healthcare, technology, and real estate. I blend hands-on design craft with strategic vision to deliver brands that grow the business and inspire talent. I thrive on mentoring rising talent, fostering cross-team collaboration, and delivering cohesive brand systems, stories, and experiences—from strategy and concept through production and delivery.…I'm a transformative Brand Designer and Creative Lead with 25+ years shaping compelling narratives and building high-performing teams across healthcare, technology, and real estate. I blend hands-on design craft with strategic vision to deliver brands that grow the business and inspire talent. I thrive on mentoring rising talent, fostering cross-team collaboration, and delivering cohesive brand systems, stories, and experiences—from strategy and concept through production and delivery.

Available to hire

I’m a transformative Brand Designer and Creative Lead with 25+ years shaping compelling narratives and building high-performing teams across healthcare, technology, and real estate. I blend hands-on design craft with strategic vision to deliver brands that grow the business and inspire talent.

I thrive on mentoring rising talent, fostering cross-team collaboration, and delivering cohesive brand systems, stories, and experiences—from strategy and concept through production and delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Verato

October 1, 2021 - September 30, 2024

Created a cohesive brand system and style guide across strategy, visuals, and messaging; overhauled Verato’s corporate website to optimize UX and content, driving a 115% increase in organic conversions and fueling 2.3x pipeline growth. Directed omnichannel campaigns for the launch of the hMDM platform, contributing to over 40% ARR expansion. Designed and implemented a robust sales enablement library (animated slideware, explainer videos, white papers, ebooks, infographics), leading to a 60% increase in MQAs and a 65% rise in scheduled meetings YoY. Supported executive leadership with theming, video production, scripting, and strategic design for key presentations and events.

Creative Director at Evariant/Mercury Healthcare

May 1, 2018 - October 1, 2021

Developed a refreshed brand system for Evariant prior to acquisition, including a style guide and omnichannel campaigns. Resulted in a 55% increase in monthly inbound leads and 2x pipeline growth year-over-year. Established a comprehensive sales enablement library, including the Evariant Value Calculator, driving $4.6M in pipeline within six months. Led post-acquisition Mercury Healthcare rebranding, unifying assets and redesigning the website to boost organic traffic by 248% and conversions by 173%.

Senior Designer at The Simon Group

June 1, 2016 - May 1, 2018

Led strategic, high-impact design projects for healthcare, technology, and real estate clients. Delivered visually compelling collateral, trade show graphics, and digital experiences that elevated brand identity and engagement. Collaborated with clients like Quest Diagnostics and Caminiti Consulting to translate complex ideas into effective websites, campaigns, and branding solutions.

Creative Director at Textbooks.com

October 1, 2015 - April 1, 2016

Led UI/UX redesign for a responsive, school-customizable online storefront for SNHU, establishing a benchmark that influenced Course Catalyst across other universities. Managed creative for all digital, social, and email marketing campaigns, driving higher customer engagement and interaction.

Design Supervisor/Art Director at American Tower

October 1, 2010 - October 1, 2015

Built and led a high-performing creative team, hired and mentored designers and freelancers. Co-authored and deployed a comprehensive brand style guide, unifying iconography, illustration, and branding across products and touchpoints. Led a full responsive redesign of the corporate website and directed UI/UX for ON AIR Access, a self-service leasing portal. Created environmental signage, multi-channel campaigns, annual reports, infographics, videos, and event collateral to expand brand reach.

Art Director at CB Richard Ellis

March 1, 2001 - July 1, 2010

Provided art direction and established best practices as lead designer for a six-person in-house team serving major real estate clients. Drove new business through winning pitches, including the Boston Fan Pier redevelopment project. Recognized as Innovator of the Year with multiple designs selected for CBRE’s Best in Class Design marketing library.

Designer/Shift Supervisor at Community Newspaper Company

January 1, 1998 - February 1, 2001

Executed designs from concept to production for print and digital media, overseeing a team of designers and delivering campaigns across newspapers, magazines, direct mail, and online ads. Awarded Best in Circulation Class by INMA for promotional materials for The Milford Daily News: Daily News Sunday launch.

Web Designer at U.S. Direct, Inc.

July 1, 1997 - January 1, 1998

Designed, developed, and maintained high-traffic websites for major clients including ABC's Monday Night Football and CART Auto Racing, ensuring engaging digital presence across platforms.