Available to hire
I design products and brands; usable, enjoyable, accessible graphic design and brand advisory with experience delivering accessible, high-quality print and digital design across NSW Government and complex environments. I translate complex information into clear, user-centered outcomes, focusing on WCAG-compliant design, Microsoft Office templates, and collaborative delivery, partnering with policy, IT, and communications teams to ensure branding integrity and accessible communications.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Hospitality Startup, Freelance Designer at Hospitality Startup
December 31, 2023 - July 17, 2025Engaged with the team to create an agile and efficient workflow for the hotel app. Implemented prototype with a new colour palette and typography. Created responsive UI design.
Digital Service Representative at Service NSW
January 31, 2024 - July 17, 2025Created positive relationships in all customer interactions, maintaining professionalism and prioritizing customer satisfaction. Used thorough knowledge of information resources and Service NSW operating practices to resolve and record customer complaints, escalating unresolved issues. Developed knowledge and skills to support service delivery and comply with privacy and legislative obligations. Monitored digital performance in centre and took actions to increase adoption and drive usage.
Design & Communications | Digital Services at NSW Department of Customer Service
February 1, 2024 - PresentImplemented NSW brand strategy maintaining consistency across digital, print, and outdoor communications. Engaged clients to discuss creative ideas and project updates ensuring changes and approvals were efficiently handled. Ensured all graphic design assets complied with accessibility standards and Web Content Accessibility Guidelines. Managed multiple projects delivering creative concepts and administrative services while meeting corporate standards and deadlines. Fostered strong relationships with internal and external customers to ensure smooth communication, budget adherence, and project delivery.
Head of Design at DigiGround
December 31, 2021 - July 17, 2025Ensured cohesive messaging and consistent design across company products, publications, websites, and marketing materials. Maintained brand recognition to enhance sales, marketing, and advertising goals. Implemented creative elements including logos, graphics, digital video, animation and interactivity across website and communications to increase customer exposure. Designed displays, brochures, labels, ads, cards, letterheads, logos, and patents, as well as email blasts and promotional materials. Developed animated ads and commercials for third-party websites and online marketing. Conceptualised and supported promotional activities and marketing events. Managed asset libraries.
Design Team Leader at AIPE (Australian Institute of Professional Education)
December 31, 2016 - July 17, 2025Graphic Designer at TEO (Advertising Agency)
December 31, 2010 - July 17, 2025Freelance Designer, Editor and Reporter at Saglik Bahcesi, Dunya Publishing, Info-Met
December 31, 2008 - July 17, 2025Graphic Designer at Mediatools (IT and Multimedia)
December 31, 2004 - July 17, 2025Graphic Designer at Coloris (Advertising Agency)
December 31, 2000 - July 17, 2025Graphic Designer at Graf İletişim Multimedya Reklam (Advertising Agency)
December 31, 1998 - July 17, 2025Freelance Designer at Hospitality Startup
January 1, 2021 - January 1, 2023Engaged with the team to create an agile and efficient workflow for the hotel app; Implemented prototype with a new colour palette and typography; Created responsive UI design
Digital Service Representative at Service NSW
January 1, 2023 - January 1, 2024Created positive relationships with customers; resolved and escalated issues; maintained privacy and policy compliance; supported service delivery and accessibility
Designer – Digital Services at NSW Department of Customer Service Design & Communications
February 1, 2024 - PresentImplemented NSW brand strategy; ensured accessibility per WCAG; managed multiple projects; led teams of designers and developers; designed and built multiple mobile and web apps; trademark and identity management; prototyping to production
Head of Design at DigiGround
January 1, 2016 - January 1, 2021Ensured cohesive messaging across products and publications; maintained brand recognition; implemented creative elements across web, print and marketing; designed a wide range of collateral; managed asset libraries
Design Team Leader at AIPE (Australian Institute of Professional Education)
January 1, 2010 - January 1, 2016Led the design team; oversaw design projects; contributed to branding and educational materials
Graphic Designer at TEO (Advertising Agency)
January 1, 2008 - January 1, 2010Graphic design work for advertising campaigns
Freelance Designer, Editor and Reporter at Saglik Bahcesi, Dunya Publishing, Info-Met
January 1, 2004 - January 1, 2008Freelance design, editorial work and reporting
Graphic Designer at Mediatools (IT and Multimedia)
January 1, 2000 - January 1, 2004Graphic design
Graphic Designer at Coloris (Advertising Agency)
January 1, 1998 - January 1, 2000Graphic design
Graphic Designer at Graf İletişim Multimedya Reklam (Advertising Agency)
January 1, 1997 - January 1, 1998Graphic design
Principal Designer & Visual Content Creator at Self-Employed
January 1, 2025 - PresentLead designer delivering print and digital design, brand guidance, and accessible assets for clients across Australia and internationally. Develop brand identities, visual content, and marketing collateral; manage digital assets, metadata, and e-commerce preparation; collaborate with stakeholders to ensure accessibility and compliance with government branding standards.
Design & Communications Specialist at NSW Department of Customer Service, Design & Communications | Digital Services
January 1, 2024 - December 31, 2025Delivered print and digital design assets aligned with the NSW Government Masterbrand Framework; provided brand and design advice to stakeholders; created accessible infographics, presentations, publications, and digital assets to communicate complex information clearly to diverse audiences; collaborated with policy, IT, communications, and executive stakeholders to meet business, accessibility, and confidentiality requirements.
Design & Communications Designer at NSW Department of Customer Service – Design & Communications | Digital Services
January 1, 2024 - January 1, 2025Designed and produced original city, cultural heritage, and illustrated poster collections for online distribution; conducted location-based photography; created print-ready artwork and photography assets; managed digital assets, branding consistency, metadata, and preparation for e-commerce platforms; delivered accessible infographics, publications, presentations and digital assets; collaborated with cross-functional teams to meet business, accessibility, and confidentiality requirements; translated complex information into accessible, user-centered communications.
Education
Bachelor of Fine Arts at Mimar Sinan University, Istanbul, Turkey
January 1, 1992 - December 31, 1997Bachelor of Fine Arts in Graphic Design at Mimar Sinan University, Istanbul, Turkey
January 1, 1992 - January 1, 1997Diploma of Marketing at AIPE (Australian Institute of Professional Education), Sydney, Australia
January 1, 2013 - January 1, 2014In-House Management/Excellence at HOW Design University
January 1, 2016 - January 1, 2016Bachelor of Fine Arts (Graphic Design) at Mimar Sinan University, Istanbul, Turkey
January 1, 1992 - January 1, 1997Diploma of Marketing AIPE (Australian Institute of Professional Education) at Australian Institute of Professional Education, Sydney, Australia
January 1, 2013 - January 1, 2014Bachelor of Fine Arts (Graphic Design) at Mimar Sinan University, Istanbul, Turkey
January 1, 1992 - January 1, 1997Diploma of Marketing at Australian Institute of Professional Education (AIPE), Sydney, Australia
January 1, 2013 - January 1, 2014Qualifications
Diploma of Marketing
January 1, 2013 - December 31, 2014In-House Management/Excellence
January 1, 2016 - December 31, 2016Pioneer- Working in Government
September 1, 2024 - September 30, 2024Certificate of Completion for Document Accessibility for Adobe Indesign
July 1, 2024 - July 31, 2024Certificate II in Workplace Skills
October 1, 2022 - October 31, 2022Efficient Workplace Writing
March 1, 2016 - March 31, 2016Working Together Workshop
October 1, 2014 - October 31, 2014Accredited Certificate in Customer Service Excellence
June 1, 2012 - June 30, 2012Certificate of Completion for Document Accessibility for Adobe InDesign
July 1, 2024 - February 25, 2026Certificate II in Workplace Skills
October 1, 2022 - February 25, 2026Efficient Workplace Writing
October 1, 2022 - February 25, 2026Working Together Workshop
October 1, 2014 - February 25, 2026Accredited Certificate in Customer Service Excellence
June 1, 2012 - February 25, 2026Pioneer- Working in Government
September 1, 2024 - February 25, 2026Certificate of Completion for Document Accessibility for Adobe InDesign
July 1, 2024 - February 25, 2026Certificate II in Workplace Skills
October 1, 2022 - February 25, 2026Efficient Workplace Writing
March 1, 2016 - February 25, 2026Working Together Workshop
October 1, 2014 - February 25, 2026Accredited Certificate in Customer Service Excellence
June 1, 2012 - February 25, 2026Pioneer - Working in Government
September 1, 2024 - February 25, 2026Certificate of Completion for Document Accessibility for Adobe InDesign
July 1, 2024 - February 25, 2026Certificate II in Workplace Skills
October 1, 2022 - February 25, 2026Efficient Workplace Writing
March 1, 2016 - February 25, 2026Working Together Workshop
October 1, 2014 - February 25, 2026Accredited Certificate in Customer Service Excellence
June 1, 2012 - February 25, 2026Industry Experience
Government, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
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Expert
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Expert
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Intermediate
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