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Hi, I’m Gokulakrishnan Balaji, a performance marketing leader and founder with 7+ years of experience scaling acquisition and building AI-driven growth systems across global markets. I’ve led multi-million-euro media investments and built data-informed growth engines that combine paid, organic, and AI-powered creative testing to optimize conversion and ROI. I’m passionate about turning insights into revenue and building scalable, future-ready marketing platforms. I partner closely with Product, UX, Analytics, and Finance to influence product roadmaps and commercial strategy, while expanding into new markets across Europe. My approach blends rigorous experimentation with clear execution and cross-functional alignment, and I enjoy building AI-enabled teams and processes that accelerate growth at speed and scale.…Hi, I’m Gokulakrishnan Balaji, a performance marketing leader and founder with 7+ years of experience scaling acquisition and building AI-driven growth systems across global markets. I’ve led multi-million-euro media investments and built data-informed growth engines that combine paid, organic, and AI-powered creative testing to optimize conversion and ROI. I’m passionate about turning insights into revenue and building scalable, future-ready marketing platforms. I partner closely with Product, UX, Analytics, and Finance to influence product roadmaps and commercial strategy, while expanding into new markets across Europe. My approach blends rigorous experimentation with clear execution and cross-functional alignment, and I enjoy building AI-enabled teams and processes that accelerate growth at speed and scale.

Gokulakrishnan Balaji

Performance Marketer, Growth Marketer, Digital Marketer, +3

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Hi, I’m Gokulakrishnan Balaji, a performance marketing leader and founder with 7+ years of experience scaling acquisition and building AI-driven growth systems across global markets. I’ve led multi-million-euro media investments and built data-informed growth engines that combine paid, organic, and AI-powered creative testing to optimize conversion and ROI. I’m passionate about turning insights into revenue and building scalable, future-ready marketing platforms. I partner closely with Product, UX, Analytics, and Finance to influence product roadmaps and commercial strategy, while expanding into new markets across Europe. My approach blends rigorous experimentation with clear execution and cross-functional alignment, and I enjoy building AI-enabled teams and processes that accelerate growth at speed and scale.…Hi, I’m Gokulakrishnan Balaji, a performance marketing leader and founder with 7+ years of experience scaling acquisition and building AI-driven growth systems across global markets. I’ve led multi-million-euro media investments and built data-informed growth engines that combine paid, organic, and AI-powered creative testing to optimize conversion and ROI. I’m passionate about turning insights into revenue and building scalable, future-ready marketing platforms. I partner closely with Product, UX, Analytics, and Finance to influence product roadmaps and commercial strategy, while expanding into new markets across Europe. My approach blends rigorous experimentation with clear execution and cross-functional alignment, and I enjoy building AI-enabled teams and processes that accelerate growth at speed and scale.

Available to hire

Hi, I’m Gokulakrishnan Balaji, a performance marketing leader and founder with 7+ years of experience scaling acquisition and building AI-driven growth systems across global markets. I’ve led multi-million-euro media investments and built data-informed growth engines that combine paid, organic, and AI-powered creative testing to optimize conversion and ROI. I’m passionate about turning insights into revenue and building scalable, future-ready marketing platforms.

I partner closely with Product, UX, Analytics, and Finance to influence product roadmaps and commercial strategy, while expanding into new markets across Europe. My approach blends rigorous experimentation with clear execution and cross-functional alignment, and I enjoy building AI-enabled teams and processes that accelerate growth at speed and scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Tamil

Fluent

Work Experience

Performance & Growth Marketing Manager at CARFAX Europe

December 1, 2021 - Present

Strategic Budget Management: Scaled annual marketing budget from €613K to €3M (2022–2024), allocating resources to high-impact channels (Google Ads, Meta, LinkedIn, & TikTok) and achieving 229% revenue growth. Cross-Functional Projects: Partnered with UX and product teams to optimize customer journeys, boosting retention by 18%. Leadership: Mentored a 4-member marketing team, fostering hypothesis-driven experimentation and continuous learning. Strengthened relationships with external partners like Google and Meta for seamless campaign execution. Data-Driven Optimization: Leveraged GA4 and Google Ads to refine targeting strategies, improving campaign effectiveness and driving a 21% increase in conversion rates (2024 vs. 2023). Retargeting Success: Led a SEA retargeting campaign that increased transactions by 1243% by addressing friction points in the purchase flow. Stakeholder Management: Built and managed strategic relationships with product owners, developers, UX teams, and C-le

Digital Marketing Executive at CLOUDEO

August 1, 2019 - November 1, 2021

Budget Scaling & Optimization: Increased marketing budget by 233% (2019–2021), allocating resources effectively across SEA, Meta, and LinkedIn. SEO & Content Strategy: Developed SEO strategies to enhance organic traffic, focusing on keyword research, metadata improvement, and landing page optimization. Multi-Channel Marketing: Designed integrated campaigns across email, SEO, and social media, achieving a 127% increase in leads and a 133% boost in traffic (2021 vs. 2020). Lead Generation Optimization: Redesigned lead generation flow, reducing steps from 7 to 3 clicks, resulting in higher conversion rates. Video Content Innovation: Introduced instructional videos on landing pages, improving user engagement and conversion rates.

Paid Search Specialist at HUGO BOSS

January 1, 2019 - July 1, 2019

High-Budget Campaign Management: Managed and optimized large-scale paid search campaigns across Google Ads and Bing Ads, aligning with regional sales goals. Data-Driven Optimization: Used Google Analytics and Adobe Media Optimizer to refine keyword bidding and ad copy, improving CTR, CPA, and ROI. Budget & Forecasting Support: Contributed to marketing budget preparation and revenue forecasting, ensuring alignment with business objectives. Reporting & Insights: Analyzed campaign data to provide actionable insights for senior management, driving informed decision-making.

Founder & Growth Strategist at ROCKPAPER RUNWAY

July 1, 2025 - Present

Founded a growth and product studio combining performance marketing, web/app development, and AI-driven solutions to build scalable digital ecosystems. Led end-to-end development of web platforms, mobile applications, and backend systems, aligning product experience with acquisition and conversion strategy. Implemented AI-driven creative systems using Sora, Midjourney, FLOW, Whisk, Canva API automation, and Google AI Studio to enable scalable video/banner production and rapid experimentation. Produced high-performing commercial videos (UGC, brand stories, YouTube assets, TikTok ads), enhanced by AI-driven creative systems. Built AI-powered products including YuktaAI and custom AI agent tools to automate e-commerce support, customer interaction, and marketing workflows.