I’m a graphic designer shaped by over two decades of working at the intersection of brand, culture and visual systems. I believe design is not just about making things look good—it’s about building meaning, creating clarity and generating desire. I graduated from the Faculty of Architecture, Design and Urbanism at the University of Buenos Aires, and early in my career I moved to Mexico City, where I worked on communication projects for the administration of President Vicente Fox, the UNAM Philharmonic Orchestra, and Cintra (Aeroméxico and Mexicana). That experience defined my approach: understanding design as part of a broader cultural and strategic context. Back in Buenos Aires, I joined HB Image, collaborating in interdisciplinary projects that ranged from identity systems to retail and spatial communication. Later, at Interbrand Argentina, I worked on branding and packaging for major companies such as Kraft, Banco Hipotecario, Amway, Chandon and Standard Bank, refining a strong focus on brand thinking and consistency across touchpoints. At Milstein Ravel studio, I specialized in packaging design for global consumer brands including Huggies, Gatorade, Impulse, Danonino and Sedal, developing a deep understanding of how design performs in real-world environments—on shelf, at scale, and under pressure. Today, I work independently, collaborating with brands, agencies and teams to create concept-driven design that connects strategy with form. My work is guided by a simple idea: strong concepts create lasting brands.…I’m a graphic designer shaped by over two decades of working at the intersection of brand, culture and visual systems. I believe design is not just about making things look good—it’s about building meaning, creating clarity and generating desire. I graduated from the Faculty of Architecture, Design and Urbanism at the University of Buenos Aires, and early in my career I moved to Mexico City, where I worked on communication projects for the administration of President Vicente Fox, the UNAM Philharmonic Orchestra, and Cintra (Aeroméxico and Mexicana). That experience defined my approach: understanding design as part of a broader cultural and strategic context. Back in Buenos Aires, I joined HB Image, collaborating in interdisciplinary projects that ranged from identity systems to retail and spatial communication. Later, at Interbrand Argentina, I worked on branding and packaging for major companies such as Kraft, Banco Hipotecario, Amway, Chandon and Standard Bank, refining a strong focus on brand thinking and consistency across touchpoints. At Milstein Ravel studio, I specialized in packaging design for global consumer brands including Huggies, Gatorade, Impulse, Danonino and Sedal, developing a deep understanding of how design performs in real-world environments—on shelf, at scale, and under pressure. Today, I work independently, collaborating with brands, agencies and teams to create concept-driven design that connects strategy with form. My work is guided by a simple idea: strong concepts create lasting brands.WWWW…