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I'm Gonçalo Guerreiro, a Growth and Performance Marketing expert with an engineering background. I've spent the last nine years building sustainable user acquisition for consumer-facing brands, blending analytical rigour with hands-on media buying, creative development, and data-driven experimentation.\n\nI thrive at the intersection of finance, operations, and technology, jumping from budget planning and hiring to optimizing ads across Meta, Google, YouTube, and offline media, as well as shaping data infrastructures and conversion-rate optimization. I'm a full-stack growth marketer who loves turning big ideas into fast, measurable growth.…I'm Gonçalo Guerreiro, a Growth and Performance Marketing expert with an engineering background. I've spent the last nine years building sustainable user acquisition for consumer-facing brands, blending analytical rigour with hands-on media buying, creative development, and data-driven experimentation.\n\nI thrive at the intersection of finance, operations, and technology, jumping from budget planning and hiring to optimizing ads across Meta, Google, YouTube, and offline media, as well as shaping data infrastructures and conversion-rate optimization. I'm a full-stack growth marketer who loves turning big ideas into fast, measurable growth.

Gonçalo Guerreiro

Growth Marketer, Performance Marketer, Digital Marketer, +2

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I'm Gonçalo Guerreiro, a Growth and Performance Marketing expert with an engineering background. I've spent the last nine years building sustainable user acquisition for consumer-facing brands, blending analytical rigour with hands-on media buying, creative development, and data-driven experimentation.\n\nI thrive at the intersection of finance, operations, and technology, jumping from budget planning and hiring to optimizing ads across Meta, Google, YouTube, and offline media, as well as shaping data infrastructures and conversion-rate optimization. I'm a full-stack growth marketer who loves turning big ideas into fast, measurable growth.…I'm Gonçalo Guerreiro, a Growth and Performance Marketing expert with an engineering background. I've spent the last nine years building sustainable user acquisition for consumer-facing brands, blending analytical rigour with hands-on media buying, creative development, and data-driven experimentation.\n\nI thrive at the intersection of finance, operations, and technology, jumping from budget planning and hiring to optimizing ads across Meta, Google, YouTube, and offline media, as well as shaping data infrastructures and conversion-rate optimization. I'm a full-stack growth marketer who loves turning big ideas into fast, measurable growth.

Available to hire

I’m Gonçalo Guerreiro, a Growth and Performance Marketing expert with an engineering background. I’ve spent the last nine years building sustainable user acquisition for consumer-facing brands, blending analytical rigour with hands-on media buying, creative development, and data-driven experimentation.\n\nI thrive at the intersection of finance, operations, and technology, jumping from budget planning and hiring to optimizing ads across Meta, Google, YouTube, and offline media, as well as shaping data infrastructures and conversion-rate optimization. I’m a full-stack growth marketer who loves turning big ideas into fast, measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Head of User Acquisition at Inflow

February 1, 2023 - Present

Leading user acquisition to an ADHD educational subscription app. Managing ad platforms and creative strategy (Meta, Google, YouTube), media modeling and supporting our internal data and attribution product. Regular go-to person for cross-teams projects.

Growth Consultant / Advisor at SeaBookings; JobFluent; dreamstories; r.care

March 1, 2022 - Present

Helping founders taking their first steps at online marketing and crafting the right strategy for their business.

Senior Growth and Performance Marketing Manager at kencko

June 1, 2020 - January 31, 2023

First full-time growth hire to the team. Managed all paid acquisition channels as we scaled our media budget to seven figures per month in the US. Day to day included: media buying, ad creatives strategy and development, CRO and pricing experiments, channel expansion, agency management and hiring, email marketing. Managed both online and offline channels.

Head of Performance and Growth at Overcube

December 1, 2019 - May 31, 2020

Paid media strategy and execution for all Overcube's footwear Shopify stores (Overcube, Fly London, As Portuguesas & Foreva). Day to day management of Google Ads, Facebook/Instagram, Bing, Amazon, Pinterest and Email Marketing. Managed $100k/month and was indirectly responsible for 70% of Overcube's revenue.

Performance Marketing Lead at Landing.jobs

July 1, 2018 - November 30, 2019

Helped Landing.jobs getting to their first 200k users. I was in charge of planning and executing the User Acquisition and Email Marketing roadmap across 9 markets. Built and managed a team of four. Interim Head of Marketing for 6 months, overseeing communications, content, design and live events.

User Acquisition Manager at Landing.jobs

July 1, 2017 - June 30, 2018

Management of user acquisition and growth channels and initiatives. Daily tasks covering multi-channel digital advertising, budget control, reporting and analytics.

Operations Manager at Landing.jobs

June 1, 2016 - June 30, 2017

Launched Landing.jobs operations in Germany and Spain and led our first international team. Focused on revenue and user growth strategy; creation of processes to improve efficiency and customer satisfaction; team coaching and recruitment.

R&D Intern at ABB Corporate Research Center

June 1, 2015 - February 1, 2016

Developed a proof of concept for a multi-core predictive controller using a genetic algorithm. The objective was to compute the expected future response of the controller based on its past behaviour. Wrote the code in C and tested it on a Xilinx Virtex FPGA.