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Demand generation and digital marketing leader with 15+ years of experience driving growth through strategic marketing, performance campaigns, and CRO. Skilled in demand generation, lead acquisition, SEO, paid media, and web/UX optimization. Proven track record executing multi-channel initiatives and leveraging data-driven insights to improve customer engagement and lead generation. Adept at marketing automation, Product-Led Growth (PLG), and cross-functional collaboration to enhance acquisition and retention.…Demand generation and digital marketing leader with 15+ years of experience driving growth through strategic marketing, performance campaigns, and CRO. Skilled in demand generation, lead acquisition, SEO, paid media, and web/UX optimization. Proven track record executing multi-channel initiatives and leveraging data-driven insights to improve customer engagement and lead generation. Adept at marketing automation, Product-Led Growth (PLG), and cross-functional collaboration to enhance acquisition and retention.

Gopinadh Babu

Digital Marketer, Growth Marketer, SEO Expert, +2

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Demand generation and digital marketing leader with 15+ years of experience driving growth through strategic marketing, performance campaigns, and CRO. Skilled in demand generation, lead acquisition, SEO, paid media, and web/UX optimization. Proven track record executing multi-channel initiatives and leveraging data-driven insights to improve customer engagement and lead generation. Adept at marketing automation, Product-Led Growth (PLG), and cross-functional collaboration to enhance acquisition and retention.…Demand generation and digital marketing leader with 15+ years of experience driving growth through strategic marketing, performance campaigns, and CRO. Skilled in demand generation, lead acquisition, SEO, paid media, and web/UX optimization. Proven track record executing multi-channel initiatives and leveraging data-driven insights to improve customer engagement and lead generation. Adept at marketing automation, Product-Led Growth (PLG), and cross-functional collaboration to enhance acquisition and retention.

Available to hire

Demand generation and digital marketing leader with 15+ years of experience driving growth through strategic marketing, performance campaigns, and CRO. Skilled in demand generation, lead acquisition, SEO, paid media, and web/UX optimization.

Proven track record executing multi-channel initiatives and leveraging data-driven insights to improve customer engagement and lead generation. Adept at marketing automation, Product-Led Growth (PLG), and cross-functional collaboration to enhance acquisition and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Telugu

Fluent

Kannada

Intermediate

Work Experience

Manager - Digital Demand Generation at Colexion

December 1, 2021 - August 20, 2022

Manager - Digital and Demand Generation at Mindtickle

December 1, 2021 - Present

Managed and scaled demand generation programs across multiple channels. Increased MQLs by 40% through multi-channel marketing and improved conversion rates by 35% by optimizing key digital touchpoints. Built account-based marketing (ABM) strategies, resulting in a 30% lift in engagement. Drove Product-Led Growth (PLG) initiatives to improve product adoption and user retention. Led A/B testing and website CRO programs, reducing bounce rates by 25% and increasing conversions by 20%. Integrated SEO and content marketing to boost organic traffic by 40% YoY. Optimized landing pages and campaign experiences to increase engagement rates. Improved paid acquisition efficiency by reducing CPL by 25% across Google and LinkedIn. Created data-driven demand marketing initiatives that increased customer acquisition by 50%. Implemented marketing automation workflows to streamline lead nurturing and collaborating with design/product teams to improve UX for better engagement.

Manager - Design and Web Strategy at Hubilo

September 1, 2014 - December 1, 2020

Led website optimization efforts to improve lead capture rates. Optimized paid and demand campaigns to drive traffic and increase conversions. Designed and optimized web pages, reducing bounce rate by 20%. Implemented marketing analytics and attribution modeling, improving campaign efficiency by 20%. Enhanced website performance via data-driven CRO using Adobe Target. Launched performance-driven campaigns to increase customer acquisition. Led implementation of SEO best practices to improve organic reach. Collaborated with product teams to align marketing with business goals. Managed a team of 10+ designers and 4 content/SEO specialists, creating high-converting digital assets for marketing campaigns. Developed content marketing strategies that increased engagement rates by 30% and led web optimization projects increasing site speed by 40% and improving UX.