I’m a self-taught, hands-on Creative Designer with 25+ years’ experience delivering brand, packaging, campaign and identity work across food and drink, wellbeing, education, tech and culture. I specialise in concept-driven work underpinned by strategic clarity, intelligent storytelling and consistent execution across formats. Selected Work: _Website not available. Sign in: https://www.twine.net/signup_ I’m at my best when I can get under the skin of a product or service, find the insight (the “gold”), then turn it into campaignable concepts that add up to a coherent brand people can recognise and trust. I work end-to-end – from naming and positioning through to packaging, environments, print and digital rollouts – and I’m happy rolling my sleeves up to get the details right. Selected projects include Star Child (heritage wellbeing packaging refresh for Organic Certification), Arcania Apothecary (brand, range and store for a Somerset apothecary supplying spa products), Trinity Stores (deli/restaurant identity and retail storytelling), The Yellow Shop (rebrand and refit, contributing to more than doubling turnover), and spirits-led work via agency collaborations. Selected Work: _Website not available. Sign in: https://www.twine.net/signup_…I’m a self-taught, hands-on Creative Designer with 25+ years’ experience delivering brand, packaging, campaign and identity work across food and drink, wellbeing, education, tech and culture. I specialise in concept-driven work underpinned by strategic clarity, intelligent storytelling and consistent execution across formats. Selected Work: _Website not available. Sign in: https://www.twine.net/signup_ I’m at my best when I can get under the skin of a product or service, find the insight (the “gold”), then turn it into campaignable concepts that add up to a coherent brand people can recognise and trust. I work end-to-end – from naming and positioning through to packaging, environments, print and digital rollouts – and I’m happy rolling my sleeves up to get the details right. Selected projects include Star Child (heritage wellbeing packaging refresh for Organic Certification), Arcania Apothecary (brand, range and store for a Somerset apothecary supplying spa products), Trinity Stores (deli/restaurant identity and retail storytelling), The Yellow Shop (rebrand and refit, contributing to more than doubling turnover), and spirits-led work via agency collaborations. Selected Work: _Website not available. Sign in: https://www.twine.net/signup_WWWW…