Group Performance Assistant Manager at Hero Experiences Group

Lead paid media campaigns and performance marketing for six brands across UAE and Saudi Arabia. Increased qualified lead acquisition and reduced CPA by 18%. Executed CRO strategies and A/B tests to improve landing page conversion and campaign ROAS. Collaborated with creative teams to develop high-conversion ad copy and display assets aligned to brand objectives. Reported performance insights to stakeholders with actionable analytics and budget recommendations for six brands. Monitored engagement metrics (CTR, ROAS, CPA) to drive continuous improvement in user journey and results.

Marketing Analytics Intern at Hospitality Analytics Cloud Services

Developed marketing strategies and data-driven insights for hospitality analytics SaaS. Designed lifecycle and engagement campaigns leveraging product and user behavior data. Generated actionable insights to optimize user acquisition and retention initiatives. Contributed to CRO projects and presented monthly campaign performance reports.

Marketing Analyst at TALA (Experiential Learning)

Analyzed and optimized Amazon ad campaigns for an e-commerce client using Python and data visualization tools. Analyzed paid media data and optimized campaign settings through A/B testing and data modeling, increasing ROAS by 25%. Provided trend analysis and conversion recommendations using Python and data visualization tools.

Marketing Analyst at California State University Long Beach (Experiential Learning)

Provided marketing analytics and machine learning insights for healthcare businesses on stroke detection strategies. Used data mining and statistical modeling to build insights on target audience segmentation and marketing effectiveness. Developed presentation dashboards and executive reports supporting data-driven marketing decisions.

SEO Analyst at Make Choice (Experiential Learning)

Enhanced SEO and managed Google Ads campaigns for a nonprofit, significantly improving conversion rates and impressions. Implemented A/B testing on search campaigns with a $12,000+ budget, increasing conversion rate from 1.4% to 15.6%. Optimized website metadata and tracked web analytics to improve impressions by 23% and drive qualified site traffic. Managed Google Tag Manager for campaign attribution and SEO optimization.

Market Research Analyst at Airbnb (Experiential Learning)

Conducted market research and data analysis for Airbnb, focusing on customer retention and performance insights. Researched user retention strategies by analyzing customer feedback using Qualtrics and SPSS. Produced actionable recommendations to maximize repeat engagement and profile completion.

Marketing Manager at Taurus Investment Holdings

Drove digital marketing and content strategy for a major commercial real estate project, boosting brand awareness and engagement. Boosted social follower count by 203% using data-driven content and SEO strategies. Executed email marketing, press outreach, and ad campaigns, increasing user engagement and inquiries. Designed performance dashboards and analytics presentations for senior management stakeholders.

Digital Marketing Strategist at Graameen

Developed data-driven digital marketing strategies to grow online engagement and brand recognition. Leveraged Google Analytics and SEO tools to fuel traffic and boost brand visibility. Created targeted content, email campaigns, and engagement reports for a community of 73,000+ followers.