Available to hire
I’ve been transforming intricate, data-heavy SaaS platforms into user-friendly, objective-driven experiences for over 8 years. I oversee the end-to-end design process, from user research and data-driven insights to well-designed UIs.
I thrive in collaborative environments and have a track record of bringing diverse stakeholders together around a user-centric goal. I am a quick learner with a growth mindset and have consistently demonstrated success adapting to new industries and challenges across marketplaces, enterprise software, and B2B commerce.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Senior User Experience Designer at ChannelEngine
December 1, 2024 - December 1, 2024Founding designer who led UX Strategy, established UX-as-a-Service, accelerated React conversion by ~20%, reduced development costs by over €800K, improved feature adoption by 8% monthly, and implemented data-driven design KPIs; led usability testing improving task completion by ~15%.
Lead UX Designer at IFS AB (EQT)
September 1, 2022 - September 1, 2022Created a link between IFS Design System, Storybook, and Zeroheight to meet WCAG accessibility standards across multiple product verticals; led Accessibility operations and audits for IFS Cloud and the Design System, introducing ARIA/HTML5 improvements and an Accessibility Statement; advocated inclusive design globally, influencing management priorities and helping secure new market opportunities.
User Experience Designer / Tech Lead at Sana Commerce
November 1, 2021 - November 1, 2021Led the design team during Sana's transition to a product-led B2B SaaS model, earning recognition as a 'Strong Performer' in the Forrester Wave B2B Customer Service Report (Q2 2020) with annual revenue above $40M, and achieving 7% YoY growth. Conducted user research, A/B testing, analyzed user feedback, and continuously improved product usability, leading to a 60% increase in product engagement.
Education
BSc (Hons) in Computing at University of Portsmouth, UK
January 1, 2008 - January 1, 2010Int. Adv Diploma in Computer Studies (IADCS 21) at NCC Education UK
January 1, 2007 - January 1, 2008Certificate in Human-Centred Design at University of California, San Diego
January 1, 2016 - November 15, 2025HCI Certificate at The Interaction Design Foundation
January 1, 2009 - November 15, 2025Product Analytics Certification (PAC) at Product School, San Francisco
January 1, 2025 - November 15, 2025Product Experimentation Certification (PEC) at Product School, San Francisco
January 1, 2025 - November 15, 2025Qualifications
Need Finding & Rapid Prototyping
January 1, 2016 - November 15, 2025Product Analytics Certification (PAC)
January 1, 2025 - November 15, 2025Product Experimentation Certification (PEC)
January 1, 2025 - November 15, 2025Certificate in Human-Centred Design
January 1, 2016 - November 15, 2025HCI Certificate
January 1, 2009 - November 15, 2025Need Finding & Rapid Prototyping
January 1, 2016 - November 15, 2025BSc (Hons) in Computing
January 1, 2008 - January 1, 2010Int. Adv Diploma in Computer Studies (IADCS 21)
January 1, 2007 - January 1, 2008Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
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Expert
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