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Hi, I’m Grace. I’m an editor and content strategist based in Columbus, Ohio, with 8+ years of experience turning data into engaging media that resonates with diverse audiences. I’ve built and led high-performing editorial teams, delivering 60M+ pageviews in a year for Business Insider and driving 1M+ views for YouTube documentary-style explainers. I specialize in market insight, storytelling, and creative strategy. I love mentoring other writers, collaborating across teams, and using analytics to balance quality with growth.…Hi, I’m Grace. I’m an editor and content strategist based in Columbus, Ohio, with 8+ years of experience turning data into engaging media that resonates with diverse audiences. I’ve built and led high-performing editorial teams, delivering 60M+ pageviews in a year for Business Insider and driving 1M+ views for YouTube documentary-style explainers. I specialize in market insight, storytelling, and creative strategy. I love mentoring other writers, collaborating across teams, and using analytics to balance quality with growth.

Grace DeGraaf

Writer, Content Creator, Content Strategist, +3

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Hi, I’m Grace. I’m an editor and content strategist based in Columbus, Ohio, with 8+ years of experience turning data into engaging media that resonates with diverse audiences. I’ve built and led high-performing editorial teams, delivering 60M+ pageviews in a year for Business Insider and driving 1M+ views for YouTube documentary-style explainers. I specialize in market insight, storytelling, and creative strategy. I love mentoring other writers, collaborating across teams, and using analytics to balance quality with growth.…Hi, I’m Grace. I’m an editor and content strategist based in Columbus, Ohio, with 8+ years of experience turning data into engaging media that resonates with diverse audiences. I’ve built and led high-performing editorial teams, delivering 60M+ pageviews in a year for Business Insider and driving 1M+ views for YouTube documentary-style explainers. I specialize in market insight, storytelling, and creative strategy. I love mentoring other writers, collaborating across teams, and using analytics to balance quality with growth.

Available to hire

Hi, I’m Grace. I’m an editor and content strategist based in Columbus, Ohio, with 8+ years of experience turning data into engaging media that resonates with diverse audiences. I’ve built and led high-performing editorial teams, delivering 60M+ pageviews in a year for Business Insider and driving 1M+ views for YouTube documentary-style explainers.

I specialize in market insight, storytelling, and creative strategy. I love mentoring other writers, collaborating across teams, and using analytics to balance quality with growth.

Skills

Language

English

Fluent

French

Intermediate

Work Experience

Story Editor and Producer (contract) at Dynamo Media

September 1, 2025 - Present

Researched, edited, and fact-checked video scripts for YouTube explainers, driving 1M+ views. Implemented AI-assisted research and production workflows to speed up turnaround and improve accuracy.

Editor – Discourse Team at Business Insider

December 1, 2021 - June 1, 2025

Edited 200+ features about emerging trends in tech, finance, health, and business, including some of BI's most-read stories in 2024. Recruited and managed a 100+ writer network to uphold brand voice and audience needs. Collaborated with newsletter, data, and design teams to optimize promotion and strategy. Managed a $600K budget. Analyzed performance metrics to drive editorial direction, contributing to 12 consecutive months of top engagement across verticals.

Associate Editor – Commentary Team at Business Insider

September 1, 2020 - December 1, 2021

Sourced, edited, and fact-checked high-impact opinion columns from politicians, researchers, and business leaders, driving 500% quarterly growth in subscriber conversions. Wrote copy for social media, newsletters, and homepage promotions, reaching over 1M impressions.

Editorial Assistant – Management Team at Business Insider

January 31, 2019 - December 31, 2020

Oversaw internal communications for a 500+ person global newsroom, maintaining clarity and brand voice. Directed recruitment, onboarding, and training for 100+ fellows and employees. Implemented story management processes for cross-team collaboration. Represented the brand at key industry events, conferences, and panels.